On this episode, we are joined by cattle producer and NCBA Live Cattle Marketing Committee Chair Troy Sander. Sander discusses his trip to Washington, D.C. to brief policymakers on cattle marketing and business issues. He shares his perspective on unique innovation and quality improvements in the cattle industry, and the future for greater beef demand. Sander also explains the importance of having an open dialogue with Congressional leaders and the value of NCBA in representing cattle producers on Capitol Hill.