Product Chats Podcast

By Pragmatic Institute

What's Product Chats Podcast about?

Pragmatic Live’s Product Chat is a podcast focused on tackling the biggest challenges facing today‘s product management, product marketing, and other market and data-driven professionals with some of the best minds in the industry.

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Product Chats Podcast episodes:

05.12.2023
Tested Strategies for Raising Prices and Increasing Revenue for Products
"Your customers are looking at your product and asking for discounts. The key is to demonstrate the value of your product so that they understand the price is justified." - Mark Stiving, Chief Pricing Officer for Impact Pricing In this episode of...
05.05.2023
Turning Knowledge into Impact: How Pragmatic Courses Drive Organizational Change
“We're not looking for the learning itself; we're looking for that behavior. We want that application. That is where the real value is for any organization or business.” - Erica Sutula What makes Pragmatic’s courses effective and impactful? In this episode...
04.28.2023
How To Utilize Aha! For Effective Product Management
“The secret is not to pick the squeakiest wheel, but to actually find the thing that's going to add the most business value and customer value if we release it out to the market.” - Erik Johnson In this Product Chat,...
04.21.2023
How to be a Product Manager That Engineers Don’t Hate
“Use that user empathy superpower with your engineers. See that they are your partners, not your resources.” - Kirsten Van Detta In this episode of Pragmatic Live, Rebecca Kalogeris, VP of product for Pragmatic Institute, interviews Kirsten Van Detta, group product manager...
04.14.2023
Should You Delegate to ChatGPT? Insights from Nils Janse
This episode is from our latest Product Chat webinar >> watch the webinar “I really encourage you whenever you have a task think about whether you have to do it or whether the ChatGPT can do it for you.” - Nils...
04.07.2023
Lessons from Netflix: How to Launch Pricing Changes Effectively
“I teach the pricing class, and we like to say that people don't want to feel punished when it comes to price—they want to feel rewarded." - Todd Middlebrook In this episode, Pragmatic Instructors Paul Young, Dan Corbin and Todd Middlebrook...
03.31.2023
Why Your Company Needs a Voice of Customer Program
“Data in a spreadsheet is going to have a limited effect. How you tell the story and how you convey that to members of the leadership team in a way that is easily digestible and makes it clear how they...
03.24.2023
How Designers and Product Managers Can Work Together to Drive Innovation
"In an environment where there is not good collaboration, ultimately, you don’t leverage the expertise of everyone. You’re leaving all these superpowers on the table because people aren’t talking. The key to innovative ideas is leveraging the talents of a...
03.17.2023
Overcoming Resistance to Change: Insights from Pragmatic Instructors
“The first market we have to sell to is our executive team” - Steve Gaylor We know Pragmatic training has the potential to revolutionize the way your organization approaches product—but does your company (more specifically, your leadership) understand the impact of...
03.10.2023
How To Hire Excellent Product Managers with Matt Lemay
This podcast has some strong language, so if you've got any little ones around, you might want to pop in some headphones. “I think there is just this deep, massive insecurity around hiring product managers. Companies are fearful of hiring the...
03.03.2023
A Systematic Approach to Branding and Positioning with Ulli Appelbaum
“The first success criteria for positioning I use is if all the key constituents within the client organization have clarity and a united point of view on what the brand and the company stand for. The second is if the...
02.24.2023
Anatomy and Evaluation of a Successful Launch
This episode is from our latest Product Chat webinar >> watch the webinar When it comes to the planning, execution and effectiveness of a launch, understanding the key components and their function within teams and processes is essential. Each phase of a...
02.17.2023
Avoiding Catastrophe: Don’t Forget These Critical Teams During Your Launch
“There are several things that can challenge a launch, but forgetting about some of the teams that are necessary for a launch can have a massive impact.” - Diane Pierson In this episode of Product Chats, Rebecca Kalogeris, VP of marketing...
02.03.2023
Navigating the Choppy Waters of Mergers and Acquisitions with the Pragmatic Framework
“Just because you may be a bigger company or the acquiring company doesn't mean you do everything right. Learn from the people that you're buying from.” - Frank Tait In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for...
01.27.2023
Turn Your Market Research into Positioning Strategies
Are your market research efforts providing meaningful insights? Have you accurately identified the needs of your market? Do your cross-functional team members understand your market well enough to win their trust – and get the sale? Join us as Pragmatic Institute...
01.20.2023
Culture vs. Workflow: Uncovering Hidden Causes of Tension with Kirsten Butzow
“I am pleading for everybody, working in any job, at the start of every one of your projects to say, ‘are we date-driven or are we scope-driven?’ Then, when something unforeseen comes our way, we will gleefully and joyfully make...
01.13.2023
Aligning Your Organization with Positioning Documents: An Interview with Dan Corbin
“The whole point of doing a positioning document is to clearly and concisely say, ‘who are we solving problems for? What are those particular problems, and why do those people care so much that we solve those problems for them?’” In...
01.06.2023
Expert Insights on Pricing Trends for 2023 with Mark Stiving
“I think every company should be thinking about is create a product-led growth strategy. You don't have to implement it. You don't have to say, "this is how we're going to run our company." But I think if you step...
12.23.2022
Using Personas to Build What Customers Need (not what they asked for)
In this episode, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, hosts Sandy Orlando, the senior VP of product management at CDK Global, an automotive retailing software company. Sandy explains that her objective with NIHITO visits is to listen to...
12.16.2022
Product Principles To Fuel Your 2023
This episode is from our latest Product Chat webinar >> watch the webinar With 2022 coming to an end and rumbles of the macro environment creating some potentially tough hurdles for businesses in 2023, companies must be laser-focused on what is most...
12.09.2022
How to be an Effective Product Marketer with Yasmeen Turayhi
“What I also have noticed is without clarity, people are literally moving in very different directions, in the wrong direction. They're moving fast, but it's not really making an impact on where they want to go.” - Yasmeen Turayhi In this...
12.02.2022
How Asset Assessment Can Help You Outmaneuver The Competition
This episode is from our latest Product Chat webinar >> watch the webinar Join us as we welcome Sandi Olson, Senior Marketing Content Manager at Microsoft for a conversation on how utilizing the right asset assessment techniques can help you to analyze,...
11.25.2022
What Causes a Launch to Fail?
Validating market problems isn’t about listening only to the noisy 20 percent of the market. Instead, it’s about understanding the needs of the quiet 80 percent too. Without validation, product teams can invest valuable time and resources into an idea...
11.18.2022
How to be Dangerously Good at Go-To-Market Strategies
“Go-to-Market work is delayed compounding work, meaning there's delayed gratification, and it compounds over time. So if you're changing up your execution, it’s because there's no strategy. So if you create the strategy and then you do consistent execution, and...
11.11.2022
How to Build Career Paths and Structure to Empower Your Product Teams
“Just because you hit the metrics for a couple of months doesn’t mean you will be instantly promoted. You need to hit those standards and maintain those standards for a period of time. For the more advanced roles, we want...
11.04.2022
How to Build High-Performing Teams
“Product teams should stay out of the how and focus on the what, who and why. If we can bring all that context to the table and then we can give our development teams the space to think creatively. To...
10.28.2022
How To Measure Success Through Every Stage Of The Product Lifecycle
This episode is from our latest Product Chat webinar >> watch the webinar Join us as we welcome Anand Arivukkarasu, Product Leader (formerly of FB) for a conversation on how you can use measurement to ensure success throughout every stage of the...
10.21.2022
How To Create Effective OKRs For Both Teams and Individuals
“It's useful to look at metrics, but metrics are a lot more useful and meaningful if we frame them around why we're measuring that thing to begin with. You want to measure a thing because it's meaningful. And OKRs are...
10.14.2022
Strategies For Leading and Empowering Effective Product Teams
What’s the hallmark of a strong product team? Anna Turner, VP of Products at Paycor said there are two: being market-driven and stewardship of time and resources. In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing and product strategy...
10.07.2022
How to Customize Your Win/Loss Program to Improve It’s Effectiveness
“Win/Loss is a garbage-in, garbage-out exercise. There needs to be careful curation and vetting of the information in the program. Otherwise, information is going to be unreliable at best and misleading it worst.” Not every win-loss program is the same. So...
09.30.2022
How Phased Marketing Strategies Maximize Resources
This episode is from our latest Product Chat webinar >> watch the webinar Going to market is an exciting yet often anxiety-provoking moment in product development. And there is an onslaught of questions like, will users adopt? Are we articulating our messaging...
09.23.2022
The Six Stages of The B2B Innovator Map
“In the past, it's been a little bit of a nebulous process and people trying to grab from Lean Startup and all these different things that are not cohesive as a journey.” - Daniel Elizalde Innovation work can feel ambiguous and...
09.16.2022
Distribution Strategy
This episode is an excellent conversation originally recorded in 2015. “Sales is a big part of distribution strategy, but we talk about distribution strategy differently at Pragmatic. Distribution strategy is how customers prefer to receive, use and buy your product” -...
09.09.2022
Distribution Strategy’s Critical Role in Customer Experience
"Distribution strategy is where you make it easy. You can build the greatest product in the world, but if people can’t find it and don’t know how to buy it, then it doesn’t matter what you built.” - Rich Nutinsky Distribution...
09.02.2022
A Thought-Exercise on Identifying Distinctive Competencies
“Distinctive Competencies are rarely a product feature because a distinctive competency isn't easily copied and product features. If you come out with a new product feature today, your competitor could copy that within a few months.” In this episode of Pragmatic...
08.26.2022
How to Optimize Win/Loss Analysis and Increase Your Win Rate
Win-loss analysis is a practice every company should be doing but not every company is doing it—at least not as effectively as they can be. Win-loss analysis can help your business in almost every facet—product strategy, marketing messaging, sales enablement,...
08.19.2022
If You Haven’t Enrolled in Foundations, Here’s Why You Should
“I have taken the classes before and have used so many of the concepts from the Framework at the various companies I've worked at, but to be able to get in there, teach it to so many different groups, companies...
08.12.2022
Key Components of a Structured Win/Loss Program
“It is essential to adopt a structured approach to collecting buyer insights. Now, if companies decide just to do an ad-hoc buyer interview or win-loss interview, and it's not a more structured process, then companies will end up relying on...
08.05.2022
Why CNN+ Is a Cautionary Tale for Product Teams
“Interestingly, there doesn't seem to be a market to hire consultants, to tell executives that their idea is stupid.” - Paul Young What if you check all the pre-launch boxes and your product still flops? That’s what the CNN+ story feels...
07.29.2022
How To Use Innovation And Proven Methodologies To Uncover Your Distinctive Competencies
One of the largest struggles within product is articulating your organization’s unique abilities to deliver value to its market. But guess what, it’s also one of the most important! So how do you develop a successful path that combines innovation,...
07.22.2022
What Makes a Competency Distinct?
“Here’s how we define distinctive competencies: they are the unique attributes your organization has developed that allow you to deliver value into your market.” — Paul Young In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute,...
07.15.2022
Defining Sprint, Release and Launch
“We try to be pristine in our application of the definitions, and what it is we’re actually trying to accomplish can sometimes get lost in the shuffle” - Kirsten Butzow In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing...
07.08.2022
23,0000 Members and Counting: The Resources You’ll Find in the Pragmatic Alumni Community
“It's been a really interesting time to see such a high degree of camaraderie and cheerleading in the community because everyone is working on leveling something up; they want to grow their team; they wanna grow their influence; they wanna...
06.24.2022
Using Data Insights To Create Value-Driven Content Strategies
This episode was recorded during our recent Product Chat Webinar. Hear how should you approach your content endeavors, and where should you look to understand the best areas to focus your efforts and resources from Editorial and Metadata Leader at Netflix,...
06.17.2022
Strategies for Planning Content and Measuring Success
“We look at what conversations have happened, what conversations are happening and then, we validate the article with keyword research and join the conversation with new ideas versus finding keywords and then trying to push a conversation no one is...
06.10.2022
What Successful Content Strategies Look Like in 2022
“When your message is generic, instead of being for everyone, it turns into a piece of content for no one. So for me, specificity is always been really a key trait. To building that hero and then, also for me,...
06.03.2022
Why Your Team Needs a Video Strategy
“With video, whether you're using it for marketing or sales or just even information sharing, it's a human thing. You're building a human connection with someone. And what that serves to do is show your authenticity” - Ellen Grogan In this...
05.27.2022
Understanding Use Cases and Creating Killer UX Approaches
This episode was recorded during our recent Product Chat Webinar. Join Mamuna Oladipo, MBA, VP of Product at Shopify for her discussion on understanding use cases, creating killer UX approaches and developing innovative strategies that span globally. You will hear insights on...
05.20.2022
How to Apply Agile to Your Job Search
Yes, Agile is typically associated with product and engineering teams, but the principles can be powerful when applied to the job search. In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Pragmatic’s newest instructor...
05.13.2022
The Impact of Curiosity
“The hardest part is looking at ourselves or looking at the way we're doing things and knowing whether or not it is the most effective way things could be done and remaining open to an alternative.” - David Bard In this...

What's Product Chats Podcast about?

Download our free app to listen on your phone

Product Chats Podcast episodes:

Tested Strategies for Raising Prices and Increasing Revenue for Products

Turning Knowledge into Impact: How Pragmatic Courses Drive Organizational Change

How To Utilize Aha! For Effective Product Management

How to be a Product Manager That Engineers Don’t Hate

Should You Delegate to ChatGPT? Insights from Nils Janse

Lessons from Netflix: How to Launch Pricing Changes Effectively

Why Your Company Needs a Voice of Customer Program

How Designers and Product Managers Can Work Together to Drive Innovation

Overcoming Resistance to Change: Insights from Pragmatic Instructors

How To Hire Excellent Product Managers with Matt Lemay

A Systematic Approach to Branding and Positioning with Ulli Appelbaum

Anatomy and Evaluation of a Successful Launch

Avoiding Catastrophe: Don’t Forget These Critical Teams During Your Launch

Navigating the Choppy Waters of Mergers and Acquisitions with the Pragmatic Framework

Turn Your Market Research into Positioning Strategies

Culture vs. Workflow: Uncovering Hidden Causes of Tension with Kirsten Butzow

Aligning Your Organization with Positioning Documents: An Interview with Dan Corbin

Expert Insights on Pricing Trends for 2023 with Mark Stiving

Using Personas to Build What Customers Need (not what they asked for)

Product Principles To Fuel Your 2023

How to be an Effective Product Marketer with Yasmeen Turayhi

How Asset Assessment Can Help You Outmaneuver The Competition

What Causes a Launch to Fail?

How to be Dangerously Good at Go-To-Market Strategies

How to Build Career Paths and Structure to Empower Your Product Teams

How to Build High-Performing Teams

How To Measure Success Through Every Stage Of The Product Lifecycle

How To Create Effective OKRs For Both Teams and Individuals

Strategies For Leading and Empowering Effective Product Teams

How to Customize Your Win/Loss Program to Improve It’s Effectiveness

How Phased Marketing Strategies Maximize Resources

The Six Stages of The B2B Innovator Map

Distribution Strategy

Distribution Strategy’s Critical Role in Customer Experience

A Thought-Exercise on Identifying Distinctive Competencies

How to Optimize Win/Loss Analysis and Increase Your Win Rate

If You Haven’t Enrolled in Foundations, Here’s Why You Should

Key Components of a Structured Win/Loss Program

Why CNN+ Is a Cautionary Tale for Product Teams

How To Use Innovation And Proven Methodologies To Uncover Your Distinctive Competencies

What Makes a Competency Distinct?

Defining Sprint, Release and Launch

23,0000 Members and Counting: The Resources You’ll Find in the Pragmatic Alumni Community

Using Data Insights To Create Value-Driven Content Strategies

Strategies for Planning Content and Measuring Success

What Successful Content Strategies Look Like in 2022

Why Your Team Needs a Video Strategy

Understanding Use Cases and Creating Killer UX Approaches

How to Apply Agile to Your Job Search

The Impact of Curiosity