Product Marketing Life

By Product Marketing Alliance

Business Careers

What's Product Marketing Life about?

Your very own biweekly dose of all things product marketing. Whether you want a glimpse into the life of other PMMs or you’re after a deep dive into something specific, this is the only place you need to be.

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LAST EPISODE

From product marketer to fo...

11.24.2023

In this episode of Product Marketing Life, Mark Assini is joined by Tamara Grominsky, a seasoned product marketing leader and founder of PMM Camp. They dive into the growing trend of product marketers becoming founders, striking out on their own ...

Product Marketing Life episodes:

11.24.2023 From product marketer to founder: Why PMMs have an entrepreneurial edge with Tamara Grominsky, founder of PMM Camp In this episode of Product Marketing Life, Mark Assini is joined by Tamara Grominsky, a seasoned product marketing leader and founder of PMM Camp. They dive into the growing trend of product marketers becoming founders, striking out on their own ...
11.10.2023 Casual chats won't cut it: How to plan productive customer interviews with Katharine Hibson In this episode of Product Marketing Life, Mark Assini is joined by experienced marketing consultant at Broadridge, Katharine Hibson. Katharine shares her expert insights on conducting effective customer interviews, stressing that customer conversations require strategy and planning, not a casual ...
10.27.2023 Lone wolf or pack mentality? The pros and cons of solo PMMing \| Stuti Dutt and Kevin Chan Get the inside scoop on life as a solo product marketing manager and how this compares to being part of a team. In this episode, host Mark Assini is joined by two guests, Stuti Dutt, Senior Product Marketing Manager at ...
10.13.2023 Emotional intelligence in product development: Why design thinking is the key to success \| Bryan Zmijewski, President and Owner of ZURB Product teams move fast – often keeping their heads down, chasing goals, and, unfortunately, overlooking the emotional needs of the customer, which is essential to providing positive user experiences. In this episode of Product Marketing Life host, Mark Assini, is ...
09.28.2023 How to create a unified launch process: Insights from Crownpeak's PMM \| Aline Bezerra On this episode of Product Marketing Life, host Mark Assini is joined by Aline Bezerra, Senior Product Marketing Manager at Crownpeak. Aline shares insights from her experience navigating a merger and leading the effort to implement a unified launch process. ...
09.14.2023 A PMM's guide to international launches \| Olga Laul, Regional PMM at Google In this episode of Product Marketing Live, host Mark Assini interviews Olga Laul, Regional Product Marketing Manager at Google. Join us as Olga draws on her experience leading regional and global product launches and shares advice for effectively launching products ...
09.01.2023 Conversational marketing for personalized experiences \| Joshua Diner, Group PMM at Infobip In this episode of The Product Marketing Life podcast, host Mark Assini is joined by Joshua Diner, Group Product Marketing Manager at Infobip. They have an insightful conversation around conversational marketing and communication, and how it can be leveraged to ...
08.18.2023 Managing the balancing act of pricing \| Vaishnavi Ravi, Founder of Market Maven This week on Product Marketing Life, Mark is joined by Vaishnavi Ravi, founder and consultant at Market Maven, to discuss her experiences of leading major pricing changes. In their discussion, Vaishnavi advises treating pricing as an iterative process, requiring continuous ...
08.04.2023 The Dos and Don’ts of Competitive Enablement \| Dejan Gajsek, Founder & CEO, Grow + Scale This week on Product Marketing Life, Mark is joined by Dejan Gajsek, CEO and co-founder of Grow + Scale. Dejan shares his career journey, beginning with marketing roles at early-stage startups in Slovenia, before making the leap to found Grow ...
07.19.2023 Increasing revenue and retention with win-loss analysis \| Ryan Cuellar, Chief Delivery Officer at Primary Intelligence In this episode of Product Marketing Life, we're joined by Ryan Cuellar, Chief Delivery Officer at Primary Intelligence, where we discuss the ways in which win-loss analysis can be used to increase revenue and retention. Win-loss analysis is key to ...
06.08.2023 From aspiring F-18 pilot to high-flying PMM \| Aubrey Chapnick, Senior Product Marketing Manager at Q4 In this episode, host Mark Assini is joined by Aubrey Chapnick, Senior Product Marketing Manager at Q4, a leading capital markets communications platform. Aubrey’s path to PMM is highly unconventional. He initially wanted to join the military to become an ...
05.25.2023 Using ICP research when launching a new product \| Jessica Andrews, VP Marketing at Copper In this episode, host Mark Assini is joined by Jessica Andrews, VP of Marketing at Copper. Jessica has recently taken on the role of VP of Marketing after spending the bulk of her career dedicated to product marketing. In fact, ...
05.11.2023 Your golden ticket to repeatable Go-to-Market processes \| Devon O'Rourke, Fluvio With 80.4% of product marketers earmarking the management of product launches as a core component of their role, what if we told you we hold the golden ticket to creating repeatable Go-to-Market processes? Make yourself comfortable, because in this episode, ...
04.27.2023 Product marketing life at a fast-moving startup \| Bhargav Brahmbhatt, Senior Product Marketing Manager at Harness In this episode, host Mark Assini is joined by Bhargav Brahmbhatt, Senior Product Marketing Manager at Harness. Bhargav has held a number of product-oriented roles, starting out first in software development, then getting into product management after pursuing an MBA, ...
04.14.2023 How customer marketers contribute to product marketing \| Zoey Morck, Customer Marketing Manager at Logz.io In this episode of Product Marketing Life, host Mark Assini welcomes Zoey Morck, Customer Marketing Manager at Logz.io. Zoey has held a number of marketing and sales-focused roles over the course of her career, finding a natural fit in the ...
03.31.2023 Tailoring your go-to-market to your specific sub-vertical's ICP \| Shaalin Parekh, Champify In this episode of Product Marketing Life, host Mark Assini is joined by Shaalin Parekh, Founding Marketing Lead at Champify and Founder of IndustryGTM. During their chat, the pair discuss the approach Shaalin leveraged while at Seismic to spin up ...
03.30.2023 Tailoring your go-to-market to your specific sub-vertical's ICP \| Shaalin Parekh, IndustryGTM In this episode of Product Marketing Life, host Mark Assini is joined by Shaalin Parekh, Founding Marketing Lead at Champify and Founder of IndustryGTM. During their chat, the pair discuss the approach Shaalin leveraged while at Seismic to spin up ...
03.17.2023 A framework to achieve go-to-market success with horizontal products \| Robert Kaminski, Fletch PMM In this episode of Product Marketing Life, host Mark Assini is joined by Robert Kaminski, Head of Product Marketing at Fletch PMM. During their chat, Robert dives into his framework to achieve go-to-market success with horizontal products. He also shares ...
03.03.2023 How to navigate your product marketing promotion \| Sapir Segal, Fiverr In this episode of Product Marketing Life, host Mark Assini is joined by Sapir Segal, Senior Product Marketing Manager at Fiverr. During their chat, Sapir shares her experience as Fiverr’s first official product marketing hire. She details her journey from ...
03.02.2023 How to navigate your product marketing promotion \| Sapir Segal, Fiverr In this episode of Product Marketing Life, host Mark Assini is joined by Sapir Segal, Senior Product Marketing Manager at Fiverr. During their chat, Sapir shares her experience as Fiverr’s first official product marketing hire. She details her journey from ...
02.17.2023 Transitioning from sales-led growth to a product-led growth hybrid model \| Umang Sejpal, Cofenster In this episode of Product Marketing Life, host Mark Assini is joined by Umang Sejpal, Product Marketing Manager at Cofenster. During their chat, they discussed Cofenster’s transition from a Sales Led Growth model, to a hybrid Product Led Growth Model. ...
02.16.2023 Transitioning from sales-led growth to a product-led growth hybrid model \| Umang Sejpal, Cofenster In this episode of Product Marketing Life, host Mark Assini is joined by Umang Sejpal, Product Marketing Manager at Cofenster. During their chat, they discussed Cofenster’s transition from a Sales-Led Growth model to a hybrid Product-Led Growth Model. Umang's practical ...
02.03.2023 The API framework you need to improve cross-functional relationships \| Ken Oestreich, Fountainhead Product Marketing In this episode of Product Marketing Life, host Mark Assini is joined by Ken Oestreich, Founder of Fountainhead Product Marketing. During their chat, they discussed Ken's API-based framework for establishing streamlined and transparent exchanges of information between product marketing and ...
02.02.2023 The API framework you need to improve cross-functional relationships \| Ken Oestreich, Fountainhead Product Marketing In this episode of Product Marketing Life, host Mark Assini is joined by Ken Oestreich, Founder of Fountainhead Product Marketing. During their chat, they discussed Ken's API-based framework for establishing streamlined and transparent exchanges of information between product marketing and ...
01.20.2023 Empathy, networking, and storytelling - the three keys to product marketing success \| Jen Jones, CMO at commercetools In this special episode of Product Marketing Life, host Mark Assini passes over the reins to Mikey Mioduski, Founder and CEO of GhostRanch, who sits down with Jen Jones, Chief Marketing Officer at commercetools. They discuss the value of networking ...
01.19.2023 Empathy, networking, and storytelling - the three keys to product marketing success \| Jen Jones, CMO at commercetools In this special episode of Product Marketing Life, host Mark Assini passes over the reins to Mikey Mioduski, Founder and CEO of GhostRanch, who sits down with Jen Jones, Chief Marketing Officer at commercetools. They discuss the value of networking ...
01.06.2023 The importance of a holistic approach to messaging \| Esther Yoon, VP of Industry and Product Marketing at RingCentral In this special episode of Product Marketing Life, host Mark Assini passes over the reins to Mikey Mioduski, Founder and CEO of GhostRanch, who sits down with Esther Yoon, VP of Industry and Product Marketing at RingCentral. They discuss visual ...
01.05.2023 The importance of a holistic approach to messaging \| Esther Yoon, VP of Industry and Product Marketing at RingCentral In this special episode of Product Marketing Life, host Mark Assini passes over the reins to Mikey Mioduski, Founder and CEO of GhostRanch, who sits down with Esther Yoon, VP of Industry and Product Marketing at RingCentral. They discuss visual ...
12.16.2022 Reflecting on 2022 \| Product Marketing Life highlights In this special episode of Product Marketing Life, host Mark Assini reflects on some of his favorite soundbites from the last 12 months. He spoke to some incredibly talented product marketing experts over the year, so he thought he'd share ...
12.02.2022 What is message-market fit and why do product marketers need it? \| Andrew Hatfield, Deepstar Strategic In this episode of Product Marketing Life, host Mark Assini is joined by Andrew Hatfield, Founder and Marketing Strategist at Deepstar Strategic. During their chat, they discussed the concept of message-market fit. Andrew provides a very clear overview of what ...
11.18.2022 Creating tangible outcomes through growth and product marketing teams \| Jana Frejova, Spendesk In this episode of Product Marketing Life, host Mark Assini is joined by Jana Frejova, Team Lead of Growth and Product Marketing at Spendesk. During their chat, they discussed the unique and dynamic relationship between growth and product marketing teams. ...
11.04.2022 Leveraging podcasts to tell your company's story \| Shira Atkins, Wonder Media Network In this episode of Product Marketing Life, host Mark Assini is joined by Shira Atkins. Co-founder and CRO of Wonder Media Network. During their chat, they discussed how product marketers can leverage podcasts to help tell their company’s stories and ...
10.21.2022 Understanding customers' unique learning needs when onboarding \| Thomas Eugene, Merydyan Technologies In this episode of Product Marketing Life, host Mark Assini is joined by Thomas Eugene, Senior Professional Services Engineer at Merydyan Technologies. During their chat, they discussed how critical it is to understand your customers and their unique learning needs ...
10.20.2022 Understanding customers' unique learning needs when onboarding \| Thomas Eugene, Merydyan Technologies In this episode of Product Marketing Life, host Mark Assini is joined by Thomas Eugene, Senior Professional Services Engineer at Merydyan Technologies. During their chat, they discussed how critical it is to understand your customers and their unique learning needs ...
09.23.2022 How to find your dream PMM role during a recession \| Yi Lin Pei, Teachable In this episode of Product Marketing Life, host Mark Assini is joined by Yi Lin Pei, Director of Product Marketing at Teachable. During their chat, Yi Lin shares her thoughts and recommendations on how to navigate the product marketing job ...
09.08.2022 The emergence of product marketing consultancy \| Shirin Shahin In this episode of Product Marketing Life, host Mark Assini is joined by Shirin Shahin, Product Marketing Leader and Consultant. The pair discuss the emergence of product marketing within the consultant space, where and when product marketing consultants tend to ...
08.29.2022 The power of qualitative data \| Jon Neher, Vendasta On this week's episode of Product Marketing Life, host Mark Assini is joined by Jon Neher, Product Marketing Manager at Vendasta. The pair discuss the power of qualitative data as part of a product marketer’s storytelling toolkit including how to ...
08.12.2022 The role of storytelling in product marketing \| Danny Peavey, Story Sells On this week's episode of Product Marketing Life, host Mark Assini is joined by Danny Peavey, Product Marketing & Sales Enablement at Story Sells. The pair discuss the role of storytelling in product marketing, including frameworks and best practices, as ...
08.11.2022 The role of storytelling in product marketing \| Danny Peavey, Story Sells On this week's episode of Product Marketing Life, host Mark Assini is joined by Danny Peavey, Product Marketing & Sales Enablement at Story Sells. The pair discuss the role of storytelling in product marketing, including frameworks and best practices, as ...
07.29.2022 Setting boundaries as a product marketer \| Selin Tyler, Dolby Laboratories On this week's episode of Product Marketing Life, host Mark Assini is joined by Selin Tyler, Senior Director, Head of Product Marketing at Dolby Laboratories. The pair discuss how to set boundaries at work, whether that’s boundaries between work and ...
07.28.2022 Setting boundaries as a product marketer \| Selin Tyler, Dolby Laboratories On this week's episode of Product Marketing Life, host Mark Assini is joined by Selin Tyler, Senior Director, Head of Product Marketing at Dolby Laboratories. The pair discuss how to set boundaries at work, whether that’s boundaries between work and ...
07.15.2022 Proactively improving your go-to-market function \| Derek Osgood, Ignition In this week's episode of Product Marketing Life, host Mark Assini is joined by Derek Osgood, CEO, and Founder of Ignition. The pair discuss why go-to-market is such a widely known, but often misconstrued aspect of product marketing, and how ...
07.14.2022 Proactively improving your go-to-market function \| Derek Osgood, Ignition In this week's episode of Product Marketing Life, host Mark Assini is joined by Derek Osgood, CEO, and Founder of Ignition. The pair discuss why go-to-market is such a widely known, but often misconstrued aspect of product marketing, and how ...
07.01.2022 Optimizing the relationship between product marketing and product management \| Natasha Katson, Staffbase On this week’s episode of Product Marketing Life, host Mark Assini is joined by Natasha Katson, Product Marketing Manager at Staffbase. The pair discuss how product marketers can create, manage, and evolve a healthy relationship with product managers and the ...
06.30.2022 Optimizing the relationship between product marketing and product management \| Natasha Katson, Staffbase On this week’s episode of Product Marketing Life, host Mark Assini is joined by Natasha Katson, Product Marketing Manager at Staffbase. The pair discuss how product marketers can create, manage, and evolve a healthy relationship with product managers and the ...
06.17.2022 A framework for enablement success \| Farhan Manjiyani, Grafana Labs On this week’s episode of Product Marketing Life, host Mark Assini is joined by Farhan Manjiyani, Product Marketing Manager at Grafana Labs. The pair discuss what successful enablement looks like, what enablement material should be built and who should own ...
06.16.2022 A framework for enablement success \| Farhan Manjiyani, Grafana Labs On this week’s episode of Product Marketing Life, host Mark Assini is joined by Farhan Manjiyani, Product Marketing Manager at Grafana Labs. The pair discuss what successful enablement looks like, what enablement material should be built and who should own ...
06.03.2022 How product marketing operates at a digital product agency \| Meghan Pfeifer, Innovatemap In this week's episode of Product Marketing Life, host Mark Assini is joined by Meghan Pfeifer, Senior Product Marketer and Brand Strategist at Innovatemap. The pair discuss the relationship between product design and product marketing, how product marketing operates at ...
06.02.2022 How product marketing operates at a digital product agency \| Meghan Pfeifer, Innovatemap In this week's episode of Product Marketing Life, host Mark Assini is joined by Meghan Pfeifer, Senior Product Marketer and Brand Strategist at Innovatemap. The pair discuss the relationship between product design and product marketing, how product marketing operates at ...
05.20.2022 Product marketing and customer-driven growth \| Zakry Chami, Paystone and NiceJob On this week's episode of Product Marketing Life, host Mark Assini is joined by Zakry Chami, Product Marketing Manager at Paystone and NiceJob. The pair discuss the role of product marketing in customer-driven growth, and how companies like NiceJob are ...

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