In this special episode of Product Marketing Life, host Mark Assini passes over the reins to Mikey Mioduski, Founder and CEO of GhostRanch, who sits down with Esther Yoon, VP of Industry and Product Marketing at RingCentral.  They discuss visual storytelling, product keynotes, and the importance of a holistic approach to messaging. Esther also shares a refreshing outlook on what she anticipates for product marketers in 2023.  While you're here, why not become a PMA Pro Member? 

The importance of a holistic approach to messaging | Esther Yoon, VP of Industry and Product Marketing at RingCentral

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In this episode of Product Marketing Life, Collin goes to therapy. Well, sort of. Collin sat down with Maggie Bean, Co-Founder of Product Marketing Therapy. Collin and Maggie get personal, covering everything from anxiety and imposter syndrome to self care and finding community.

Product marketing therapy with Maggie Bean, Co-Founder of Product Marketing Therapy

In this episode of Product Marketing Life, host Collin Mayjack and guest Anthony Pierri, Co-Founder of FletchPMM, talk about throwing out your product vision, finding clear homepage messaging, and what product marketers can learn from the Baja Men. 

“Nobody cares about your vision” with Anthony Pierri, Co-Founder of FletchPMM

On this episode of Product Marketing Life, host Collin Mayjack is joined by Andy McCotter-Bicknell, Head of Competitive Intelligence at Apollo. They delve into the world of competitive analysis – covering Andy's gradual transition from ZoomInfo to their major rival Apollo, common myths about competitive intelligence, and strategies for differentiating your offering while still presenting competitors in a fair light. 
 


Fighting friendly with Andy McCotter-Bicknell, Head of Competitive Intel at Apollo.io

Emily Pick, Senior Product Marketing Manager at Rattle, shares her experience as a founding PMM at a Series A startup. 

Powerlifting and PMMing at a Series A startup with Emily Pick, Senior PMM at Rattle

Grant Duncan, VP of Marketing at HST Pathways, shares his experience and tips for moving up the ranks to become a senior marketing leader in such a short timeframe. 

The importance of a holistic approach to messaging | Esther Yoon, VP of Industry and Product Marketing at RingCentral

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