In this episode of Product Marketing Life, host Mark Assini is joined by Shaalin Parekh, Founding Marketing Lead at Champify and Founder of IndustryGTM. During their chat, the pair discuss the approach Shaalin leveraged while at Seismic to spin up an industry-specific go-to-market strategy for a new sub-vertical.  He shared his approach to identifying when an industry-specific go-to-market strategy is needed, and how to make sure it’s unique enough from the core GTM by tailoring it to the sub-vertical’s ICP and unique use case.  His insights are super valuable to any product marketer tasked with taking on a GTM for a new industry segment. While you're here, why not become a PMA Pro Member? 

Tailoring your go-to-market to your specific sub-vertical's ICP | Shaalin Parekh, IndustryGTM

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In this episode of Product Marketing Life, Collin goes to therapy. Well, sort of. Collin sat down with Maggie Bean, Co-Founder of Product Marketing Therapy. Collin and Maggie get personal, covering everything from anxiety and imposter syndrome to self care and finding community.

Product marketing therapy with Maggie Bean, Co-Founder of Product Marketing Therapy

In this episode of Product Marketing Life, host Collin Mayjack and guest Anthony Pierri, Co-Founder of FletchPMM, talk about throwing out your product vision, finding clear homepage messaging, and what product marketers can learn from the Baja Men. 

“Nobody cares about your vision” with Anthony Pierri, Co-Founder of FletchPMM

On this episode of Product Marketing Life, host Collin Mayjack is joined by Andy McCotter-Bicknell, Head of Competitive Intelligence at Apollo. They delve into the world of competitive analysis – covering Andy's gradual transition from ZoomInfo to their major rival Apollo, common myths about competitive intelligence, and strategies for differentiating your offering while still presenting competitors in a fair light. 
 


Fighting friendly with Andy McCotter-Bicknell, Head of Competitive Intel at Apollo.io

Emily Pick, Senior Product Marketing Manager at Rattle, shares her experience as a founding PMM at a Series A startup. 

Powerlifting and PMMing at a Series A startup with Emily Pick, Senior PMM at Rattle

Grant Duncan, VP of Marketing at HST Pathways, shares his experience and tips for moving up the ranks to become a senior marketing leader in such a short timeframe. 

Tailoring your go-to-market to your specific sub-vertical's ICP | Shaalin Parekh, IndustryGTM

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