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The API framework you need to improve cross-functional relationships | Ken Oestreich, Fountainhead Product Marketing
In this episode of Product Marketing Life, host Mark Assini is joined by Ken Oestreich, Founder of Fountainhead Product Marketing.
During their chat, they discussed Ken's API-based framework for establishing streamlined and transparent exchanges of information between product marketing and its partner teams. This is a must-listen for anyone looking to formalize or improve cross-functional relationships.
While you're here, why not become a PMA Pro Member?
View all episodes
By Product Marketing Alliance
3.6
2020 ratings
In this episode of Product Marketing Life, host Mark Assini is joined by Ken Oestreich, Founder of Fountainhead Product Marketing.
During their chat, they discussed Ken's API-based framework for establishing streamlined and transparent exchanges of information between product marketing and its partner teams. This is a must-listen for anyone looking to formalize or improve cross-functional relationships.
While you're here, why not become a PMA Pro Member?
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