In this episode, Jakub discusses the evolving landscape of mobile gaming, focusing on the impact of CPI and IDFA on user acquisition, product trends for 2025, and the adaptation of successful Steam games to mobile platforms.

He highlights the disruption in casual genres, particularly solitaire, and the evolution of hidden object games. His presentation also dives into the proliferation of fake creatives and mini-games, emphasizing the importance of templatization for success in the competitive mobile gaming market.

This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r

Youtube: https://www.youtube.com/watch?v=duVmJbcTKaM

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Chapters

00:00 The Impact of CPI and IDFA on User Acquisition

01:39 Product Trends for Mobile Games in 2025

07:52 Adapting Proven Steam Games to Mobile

12:15 Casual Genre Disruption: Solitaire and Beyond

19:51 The Evolution of Hidden Object Games

23:34 Fake Creatives and Mini-Game Proliferation

34:00 Templatization: The Key to Success in Mobile Gaming

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Matej Lancaric

User Acquisition & Creatives Consultant

⁠https://lancaric.me

Felix Braberg

Ad monetization consultant

⁠https://www.felixbraberg.com

Jakub Remiar

Game design consultant

⁠https://www.linkedin.com/in/jakubremiar

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Takeaways

CPI and IDFA significantly affect user acquisition efficiency.

Adapting successful Steam games to mobile is crucial.

The mobile gaming market is seeing a trend towards casual genre disruption.

Hidden object games are becoming more casual and approachable.

Fake creatives are prevalent in the current app store landscape.

Templatization is essential for success in mobile gaming.

Fast iteration and adaptation are key to capturing trends.

Expertise in game adaptation is necessary for success.

The mobile gaming market is expected to see exciting new releases.

Understanding market trends is vital for game developers.

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https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes