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If your job title is “Executive Productivity Advisor for Google,” you probably need a pretty refined definition of productivity, right? And Laura Mae Martin certainly does. But she says it’s equally important that every individual has their own, unique definition of productivity. 

It’s all too easy to fall into “busy language”, she says. Back-to-back meetings and a three-page to-do-list might make you feel productive, but if you’re not making time for your most important work (and for rest), you might just be running in circles. 

So how do we see through the guise of busy-ness and get the real work done? For Laura, and the suite of Google execs she coaches, everything starts with the calendar. Whether you’re in too many meetings or spending too much time in your inbox, poor calendar hygiene is probably the root cause. 

Laura teaches you how to implement “zero-based calendaring”, calendaring for focus, calendaring for connection, and much more. 

Connect with Laura on her YouTube channel or at the Google Keywords blog

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CREDITS

Produced by Inventium

Host: Amantha Imber

Production Support from Deadset Studios

Episode Producer: Liam Riordan

Sound Engineer: Martin Imber

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