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Productized Vs Customized Services and Monthly Recurring Revenue
David and Blair lay out some of the reasons why they think, in most cases, agencies pursuing recurring revenue models are making a mistake.
Links
"Why Monthly Recurring Revenue (MRR) Arrangements May Not Be Ideal" by David C. Baker
The End of Average: How We Succeed in a World That Values Sameness by Todd Rose
Pricing Creativity: A Guide to Profit Beyond the Billable Hour by Blair Enns
The Life-Changing Magic of Tidying Up: The Japanese Art of Decluttering and Organizing by Marie Kondō
"Unbundling the Corporation" by John Hagel III and Marc Singer for Harvard Business Review
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By David C. Baker and Blair Enns
4.9
255255 ratings
David and Blair lay out some of the reasons why they think, in most cases, agencies pursuing recurring revenue models are making a mistake.
Links
"Why Monthly Recurring Revenue (MRR) Arrangements May Not Be Ideal" by David C. Baker
The End of Average: How We Succeed in a World That Values Sameness by Todd Rose
Pricing Creativity: A Guide to Profit Beyond the Billable Hour by Blair Enns
The Life-Changing Magic of Tidying Up: The Japanese Art of Decluttering and Organizing by Marie Kondō
"Unbundling the Corporation" by John Hagel III and Marc Singer for Harvard Business Review
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