Professor Richard Wiseman searched for the world’s funniest joke. 

He found it. 

But it wasn’t what he expected. 

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Richard’s book Quirkology: https://amzn.to/4shYOJ6 

Richard’s book 59 Seconds: https://amzn.to/3Pf9pWI 

Richard’s SubStack: https://richardwiseman.substack.com/ 

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Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew/ 

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Today’s sources: 

Asch, S. E. (1955). Opinions and social pressure. Scientific American, 193(5), 31–35.

Crum, A. J., & Langer, E. J. (2007). Mind-set matters: Exercise and the placebo effect. Psychological Science, 18, 165–171.

Wiseman, R. (2009). 59 seconds: Think a little, change a lot. Knopf.

Wolff, H. A., Smith, C. E., & Murray, H. A. (1934). The psychology of humor: I. A study of responses to race-disparagement jokes. Journal of Abnormal and Social Psychology, 28, 345–365.