In this episode of The Off the Clock Show, we ditch the tired marketing clichés and dive into the real secret to growth: profiling your damn customers. No, not in the creepy way — in the smart, strategic, wallet-fattening way.

We break down how most detailers (and businesses in general) are flying blind — treating every customer the same while wondering why loyalty is low and referrals are drying up. Then we hit you with the big shift: what if you built your services, messages, and promos around actual behavioral profiles — like daily walkers, marathon runners, or dog park regulars — and sold them more than just a shine?

You’ll hear a killer example of how spotting a cluster of early-morning walkers led to recurring bookings, brand evangelism, and unexpected referrals. This isn’t just about customer retention — it’s about customer evolution.

This one’s spicy, strategic, and packed with tactics you can use today. Don’t miss it.

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