In this episode of the Jake and Gino Podcast, we're joined by Profit First author and serial entrepreneur Mike Michalowicz—the mind behind Clockwork, The Pumpkin Plan, and The Money Habit. Mike reveals why traditional financial thinking keeps most businesses broke, and how to flip the script with his game-changing Profit First framework.

What You’ll Learn:

• Why “Revenue - Expenses = Profit” is broken
• How to reverse engineer profit with real estate
• The behavioral psychology behind business finances
  Why diversification may be hurting your business
  When and how to sell your company the right way
  Why now is the best time to buy small businesses
   

Visit https://www.MikeMotorbike.com for Mike’s books and resources.

Subscribe for more insights on real estate investing, entrepreneurship, and wealth-building.

00:00:00 - Introduction  

00:01:33 - What Profit First Really Means  

00:04:01 - Profit Per Unit (PPU) Explained  

00:10:36 - Scaling vs. Growing: What’s the Difference?  

00:13:43 - When to Sell (and NOT Sell) Your Business  

00:15:09 - The Power of a 4-Week Vacation for System Testing  

00:21:49 - Why Now Is the Best Time to Buy Small Businesses  

00:27:36 - Gino Wraps it Up 

We're here to help create multifamily entrepreneurs... Here's how: Brand New? Start Here: https://jakeandgino.mykajabi.com/free-wheelbarrowprofits Want To Get Into Multifamily Real Estate Or Scale Your Current Portfolio Faster? Apply to join our PREMIER MULTIFAMILY INVESTING COMMUNITY & MENTORSHIP PROGRAM. (*Note: Our community is not for beginner investors) 👉https://jakeandgino.com/apply About Jake & Gino Jake & Gino are multifamily investors, operators, and mentors who have created a vertically integrated real estate company. They control over $250M in assets under management. They have created the Jake & Gino Premier Multifamily Community to teach others a simple three-step framework for investing in multifamily real estate. Connect with Jake & Gino on the social media platform you are most active on: https://jakeandgino.com/link-tree/