In this episode of Add To Cart, my guest is here to explain how ecommerce brands can increase profitability by understanding what’s going on in customer’s brains.  Sonia Friedrich is a behavioural science strategist with a background in business marketing.  She works with academics, data scientists and tech experts to harness the power of behavioural economics for business and brands and works with clients such as NewsCorp, AstraZeneca, Volvo and Nespresso.  In this chat, Sonia reveals the world of nudges and sludges, she tells us how a friction audit works and she shares the website feature known as the $300 million dollar button - has your site got one?

Links from the episode:

Shopify Plus (sponsored)

Deliver In Person (sponsored)

Questions answered:

• How can ecommerce brands make money with behavioural economics?
• How does a friction audit work?
• What are dynamic nudges?

This episode was brought to you by…  

Shopify Plus

Deliver In Person

About your host: Nathan Bush from Add to Cart 

Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.

About your co-host: Sonia Friedrich

Sonia is a behavioural strategist and Global Keynote Speaker. She has been called a ‘Revenue Rockstar’ and Growth Hacker. She works with Fortune 500 companies and start ups to add the edge with behavioural science for immediate impact to the bottom line. Sonia is also the Global Strategic Partner for behamics -leaders in AI + BeSci for eCommerce and on the Faculty for KPMG Upside Founders Program.

You can contact Sonia at LinkedIn

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• Want to come on board as an Add To Cart sponsor 
• Are interested in joining Add To Cart as a co-host 
• Have any feedback or suggestions on how to make Add To Cart better

Email [email protected] We look forward to hearing from you!

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