This week I am so excited to bring you the second episode of my new mini-series to The Profitable Photographer Podcast! In case you missed episode 1, this mini-series is based on the free gift that I offer on my website: 7 Step Ideal Client Attraction Guide for Photographers. The guide that I’ve put together takes a deep dive into 7 steps every photographer needs to do to attract their ideal client, and over the next few weeks on the podcast, I’ll be breaking each of those steps down even further. 

Next up? Step 2: Who are they? Listen in as I walk you through how to figure out who your ideal client is (not somebody that you’ve worked with before). The more you can picture your clients, the easier it is to recognize them, and know how to attract them. 

Too excited to see what’s next to wait for the next episode of the mini-series to drop? Get the full guide by visiting my website, https://lucidumascoaching.com/freegift/ to get your own copy of my guide. 

Photography Business Coach Luci Dumas’ Programs and Contact Info:

• lucidumascoaching.com
• [email protected]
• https://www.instagram.com/theprofitablephotographer_pod/
• https://www.facebook.com/LuciDumasCoaching
• https://www.youtube.com/channel/UCut3Qk6t6Z2DUJYEYGSCfKA

This week’s The Profitable Photographer Podcast guest is joining us all the way from Norway. And, she’s brought something super valuable with her: all the secrets and tools that you need to build a photography website that will make you stand out from the crowd. 

I’m so thrilled to welcome my new friend, Ingvild Kolnes to The Profitable Photographer with Luci Dumas! While it might have been a little tricky for us to find a time to connect with our time difference (a whopping 9 hours), I am so incredibly glad that we did. 

Like me, Ingvild is a long-time photographer turned educator and mentor for other photographers. She even has her own podcast that you can check out, The Sustainable Photography Podcast. She specializes in helping talented, overworked photographers get back in touch with the artists they want to be so they can work with their dream clients without overworking. She does this by helping them build confidence, set boundaries, and charge what they’re worth through her 7-step program. Talk about inspiring! 

I’m so excited for you to listen to our candid conversation about all about websites. Did you know that as a photographer, your website is actually one of the most powerful tools you have? It is! 

Be sure to take plenty of notes as Ingvild shares with us 8 of her tried and true tips for making the most of your photography website. This includes: 

• what to have “above the fold” on your website
• how you should let your ideal clients inspire your website design
• how testimonials should play a big part on your website. 

After you listen, be sure to reach out to Ingvild on Instagram to connect and find out how you can get a copy of her Search Engine Optimization (SEO) Workbook for photographers! 

Interested in connecting with Ingvild? Here’s where you can connect with her: 

• https://www.ingvildkolnes.no
•  [email protected]
• https://www.instagram.com/ingvildkolnes

Photography Business Coach Luci Dumas’ Programs and Contact Info:

• lucidumascoaching.com
• [email protected]
• https://www.instagram.com/theprofitablephotographer_pod/
• https://www.facebook.com/LuciDumasCoaching
• https://www.youtube.com/channel/UCut3Qk6t6Z2DUJYEYGSCfKA

This week I am so excited to start something new on The Profitable Photographer Podcast - a mini-series! This new mini-series is based on the free gift that I offer on my website: 7 Step Ideal Client Attraction Guide for Photographers. The guide that I’ve put together takes a deep dive into 7 steps every photographer needs to do to attract their ideal client, and over the next few weeks on the podcast, I’ll be breaking each of those steps down even further. 

First up? Step 1: Who are you? Listen in to the importance of knowing who you are as you’re building your business. When your business is built around your passions, personality, what you naturally are drawn to, you have a solid foundation that helps in every aspect of business success. A business you will enjoy every day.

Too excited to see what’s next to wait for the next episode of the mini-series to drop? Get the full guide by visiting my website, https://lucidumascoaching.com/freegift/ to get your own copy of my guide. 

Photography Business Coach Luci Dumas’ Programs and Contact Info:

• lucidumascoaching.com
• [email protected]
• https://www.instagram.com/theprofitablephotographer_pod/
• https://www.facebook.com/LuciDumasCoaching
• https://www.youtube.com/channel/UCut3Qk6t6Z2DUJYEYGSCfKA

I’m so excited to welcome the great and powerful Leon Johnson to the Profitable Photographer Podcast this week!

Leon is not only a great friend of mine but also an award-winning portrait and fine art photographer based in Athens, Georgia. He specializes in painterly portraits and is inspired by neo-classic and romanticism periods in art. Not too surprisingly, he began loving art while living in Europe, where he became inspired by all of the beautiful architecture, sculptures, and paintings.

If this conversation with Leon doesn’t inspire you to start finding inspiration in more untraditional spaces (like he did with the tv series, Rome), then I don’t know what will. 

Listen along as Leon shares with us: 

• how he’s influenced by art but doesn’t try to copy it
• how to build trust and rapport with your clients
• the importance of color harmony in photos
• how to use multiple lighting scenarios and tools to create portraits

If you’re interested in learning to edit like Leon, you can find his Fine Art Editing Live Course on his website: www.leonjohnsonphotography.org/course, or you can also message him on Instagram to get the link. 

Of everything that Leon shared with us today, I think I’m the biggest fan of his parting thoughts for us. What are they? You’ll have to listen to the full episode to find out, but let’s just say that your heart is involved. 

Interested in connecting more with Leon? Here’s where you can find him: 

Instagram: ljportraits



Photography Business Coach Luci Dumas’ Programs and Contact Info:

• lucidumascoaching.com
• [email protected]
• https://www.instagram.com/theprofitablephotographer_pod/
• https://www.facebook.com/LuciDumasCoaching
• https://www.youtube.com/channel/UCut3Qk6t6Z2DUJYEYGSCfKA

To celebrate my birthday this July 4th, I am offering one of my favorite shows as an encore episode. This solo episode is Part One of a conversation about one of my favorite books called “The Four Agreements” with Don Miguel Ruiz. PART TWO is episode 109 if you want to listen to that one as well. 

Though these agreements apply to all areas of life, we can use the wisdom in our businesses to be more successful and use the tools in business to be a better version of ourselves

The four agreements are:

1. Be impeccable with your word,
2. Don’t take anything personally,
3. Don’t make assumptions, and
4. Always do your best.

This episode goes deep into the first agreement. Our “word” is not just about being honest, though that does come into play. The power of intention is also our word…what we claim for ourselves and what we visualize. She shares 6 areas in our photography businesses that relate to using the power of our word, and words, to grow our success.

Photography Business Coach Luci Dumas’ Programs and Contact Info:

• lucidumascoaching.com
• [email protected]
• https://www.instagram.com/theprofitablephotographer_pod/
• https://www.facebook.com/LuciDumasCoaching
• https://www.youtube.com/channel/UCut3Qk6t6Z2DUJYEYGSCfKA

Not only is this week’s guest on The Profitable Photographer Podcast an extremely talented photographer, but her superpower is making women feel beautiful and confident. I’m pretty sure her clients would all agree that she’s exceptional at doing just that. 

Please welcome the lovely Olivia Smith to The Profitable Photographer Podcast! Olivia has been in the photography industry for 13 years, and for the last year and a half has specialized in boudoir photography, which she considers her true calling in photography.

Olivia is also an educator, and helps photographers achieve 6-figure businesses while balancing their family time. 

Today Olivia is talking all things boudoir photography with me, and we’re so excited for you to listen in as she shares with us: 

1. How she got her clients to have a $3000 investment average from the very beginning
2. Her secrets to making women feel beautiful and confident during a boudoir session
3. How marketing continuously helps you write your own ticket. 

Even if you don’t offer boudoir photography, I’m sure there’s something that everyone can learn from today’s episode about how to make your clients feel confident in front of your camera; I know I learned a thing or two as well! 

As if that isn’t enough, Olivia is also sharing her lead magnet and prep guide with podcast listeners! Get access to both, free of charge by visiting her website: https://bellemarieboudoir.com/free

Don’t forget, you can watch my interview with Olivia on The Profitable Photographer Podcast Youtube channel. Be sure to subscribe so you don’t miss an episode!

Feeling inspired by Olivia’s interview and interested in connecting with her? Here’s where you can connect with her: 

• [email protected]
• bellemarieboudoir.com
• https://www.facebook.com/bellemarieboudoir/
• Instagram: bellemarieboudoir

Photography Business Coach Luci Dumas’ Programs and Contact Info:

• lucidumascoaching.com
• [email protected]
• https://www.instagram.com/theprofitablephotographer_pod/
• https://www.facebook.com/LuciDumasCoaching
• https://www.youtube.com/channel/UCut3Qk6t6Z2DUJYEYGSCfKA

This episode is a replay and one of the most popular. I share all about how to get started selling your work.

I know it can be overwhelming and confusing so I thought I would give as much info about what to do and think about as I could squeeze out of my brain. This is in no way everything but it is a good foundation for success.

I share with you why the first step is to have a clear vision, a dream that is specific as well as a bit of fantasy, a simple business plan, and a defined goal.

I cover the importance of “Pricing for Profit” and how to do it, making the telephone your best friend and how the right conversations set up the entire system, and a few thoughts on why selling in person is best for your clients and you if you want a profitable business selling lifetime treasures (in my opinion of course).

And I share about the value of

-education of all types…including coaching and courses

-practice practice practice your photography skills, sales, and more

PS…I am starting a group program in the fall and would love to help you learn my “secret sauce” and everything else that helps me and my coaching clients sell multiple wall portraits and albums consistently.

Just message me on Facebook or email me to set up a quick call about The Profitable Photographer Sales Academy Live, or anything else you want support with.

Photography Business Coach Luci Dumas’ Programs and Contact Info:

• lucidumascoaching.com
• [email protected]
• https://www.instagram.com/theprofitablephotographer_pod/
• https://www.facebook.com/LuciDumasCoaching
• https://www.youtube.com/channel/UCut3Qk6t6Z2DUJYEYGSCfKA

It is such a joy to welcome one of my favorite guests back to The Profitable Photographer Podcast this week. You may remember Meredith Ryncarz from an episode last year, and if you don’t remember her you are sure in for a treat! Meredith was recently named a top photographer in the South by South magazine. You can find her work in Forbes, The New York Times, and Southern Living. 

Meredith is a former college art professor turned destination wedding photographer. She also happens to be a military spouse and has built her business so she can be completely mobile. In fact, she’s restarted her business so many times over the past decade that she’s developed a system for relocating photography businesses called The Restart Specialist. 

Join Meredith and me for a captivating conversation where we discuss how she relocates her business, and the importance of in-person sales. 

But, my favorite part of our conversation has to do with film photography, and why it’s making a comeback. As a photographer that spent most of my time shooting on film, I absolutely loved this part of our conversation. 

Listen in as Meredith shares with us how shooting on film has:

• made her a better photographer
• increased her profits
• set her apart from the crowd. 

But, that’s not all! Meredith is sharing her free wedding e-book with The Profitable Photographer Podcast listeners as well! Visit resources.therestartspecialist.com to get your hands on the book, as well as a myriad of other resources from Meredith and her speaking sponsors. 

Interested in connecting with Meredith? Visit therestartspecialist.com to find links to all of her favorite social media platforms and her Youtube channel.

Photography Business Coach Luci Dumas’ Programs and Contact Info:

• lucidumascoaching.com
• [email protected]
• https://www.instagram.com/theprofitablephotographer_pod/
• https://www.facebook.com/LuciDumasCoaching
• https://www.youtube.com/channel/UCut3Qk6t6Z2DUJYEYGSCfKA

This episode is one of the most listened to in 2021 so I decided to do an encore as this week's episode. Enjoy and thanks Ron for such helpful info!

I’m joined by ProSelect Guru Ron Nichols this week. He has mastered the art of sales and has some great advice to help others do the same.

Ron Nichols has excelled at In-person sales long before the term IPS was coined. Since graduating from college with an art degree, Ron has owned a studio where he perfected studio sales from both the psychological and technical aspects. He has worked closely with many software companies in creating applications that optimize sales efficiency while capitalizing on emotion and enabling back-end workflows.

Ron has worked for many of the country’s top image-makers in developing sales processes and workflow schemes to increase studio profitability. His work now is exclusive as CEO of Pro Studio Software, Inc, since the acquisition of ProSelect. Ron’s photographic work and industry service have garnered awards from around the world. He has taught throughout the globe and is a PPA International Juror, Jury Chairman, and past PPA President. He is a member of the elite group, the Society of XXV.

Ron has some great tips about in-person sales and workflow, making this an episode you won’t want to miss.

You won’t want to miss:

• All about his workflow.
• The red flags you need to be on the lookout for.
• His top sales tips.
• What it’s like to be a CEO.

Ron’s knowledge is top-of-the-line. Be sure to tune it!

Connect with Ron

• Website ProStudioSoftware.com RonNichols.com
• Instagram https://www.instagram.com/i.ronnichols/
• Facebook ProSelect
• Twitter ProStudioSW theRonNichols

Photography Business Coach Luci Dumas’ Programs and Contact Info:

• lucidumascoaching.com
• [email protected]
• https://www.instagram.com/theprofitablephotographer_pod/
• https://www.facebook.com/LuciDumasCoaching
• https://www.youtube.com/channel/UCut3Qk6t6Z2DUJYEYGSCfKA

This solo episode with me, Luci Dumas, was inspired by a visit to an art museum in Indianapolis. There was an exhibit called “Portraiture and Identity”, celebrating the history of portraiture since the beginning of time. 

I was moved to tears realizing that my/our profession has been a part of something so big and valuable. So important both in history, art, and to people personally.

I felt so much pride being a part of this legacy!

I felt humble knowing I was following in the footsteps of the world’s greatest painters, photographers, and sculptors!

And I felt so grateful to have been creating photographic art of people for over 41 years, as well as teaching and mentoring others in this profession, and producing objects that are treasures for so many people!

During this one-way conversation (from me to you) I…

1. explore the rich tradition of portrait artists throughout history and how contemporary portrait photographers continue to be an integral part of this legacy…how modern portrait photographers are heirs to this long-standing tradition and draw inspiration from the masters who came before them. 
2. talk about 6 reasons why portraits are valuable 
3. and attempt to convey and celebrate the medium and our place in it as photographers.

After recording this episode, I thought of about a zillion other things I might have mentioned on this topic because it is such a big subject. But my main goal is just to connect the dots from the first humans to create a likeness of a person to today, and how photographers are just as important as any portrait artist using a variety of mediums. And to celebrate our contributions to the world!

Get in touch at [email protected]

Check out my website and grab a free eBook at www.lucidumascoaching.com

Photography Business Coach Luci Dumas’ Programs and Contact Info:

• lucidumascoaching.com
• [email protected]
• https://www.instagram.com/theprofitablephotographer_pod/
• https://www.facebook.com/LuciDumasCoaching
• https://www.youtube.com/channel/UCut3Qk6t6Z2DUJYEYGSCfKA