Most companies think about content marketing wrong. Some common misconceptions include: 

–“Too expensive”

–“I don’t want to manage/invest in it”

–“What's the ROI of this one blog post? Or a podcast?”

–“The barrier of entry is too difficult” 

We use these types of misconceptions to talk ourselves out of attempting a bold content marketing strategy to begin with. But what if we shifted our mindset into thinking content marketing is a cost center and instead, turned content marketing into a profit center?

Also in today’s show: 

→Disney Logistics

→Freightwaves host Thomas Wasson breaks down the labor strikes in supply chain and the most interesting tech in freight

Show Links:

Cyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on FreightWaves TV.

• Connect with Blythe via her website or on Linkedin, YouTube, and TikTok

Love’s Truck Care & Speedco is the nation’s largest preventative maintenance network over the road. With more than 1,500 maintenance bays offering light mechanical services and DOT inspections, Love’s and Speedco are invested in getting drivers back on the road quickly and safely. Visit www.loves.com to learn more about our services.

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