Andrew Casale, CEO, Index Exchange, and Megan Pagliuca, Chief Product Officer, Omnicom Media Group, unpack how live sports and streaming are becoming more addressable through programmatic, why new standards are fixing real-time “spike” problems, and how sell-side decisioning and AI-driven curation could reshape efficiency and fees across the open internet.

Takeaways

Chapter

00:10 Intro to live sports and programmatic.

00:45 Megan on addressable “magic moments” in live sports.

03:12 Andrew on podding standards for live streams.

04:23 How advanced ad requests prevent break spikes.

06:36 What sell-side decisioning is and why it’s faster now.

09:50 Two futures: bundled platforms or unbundled chain.

15:07 Megan on SPO and tighter partner sets.

17:45 Practical AI wins in lists, safety, and creativity.

23:20 Rapid-fire predictions for 2026.

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