Today we talk with Rachel Henderson, founder of Project Sunscreen. The goal behind Project Sunscreen is simple: get more people to wear sunscreen. It's not that putting on sunscreen is an inherently strenuous activity that keeps people up at night with anxiety. But there are friction points. Rachel broke these points down and addressed them by designing a product with a roll-on application and without any harmful or irritating chemicals. Our conversation today covers how to prepare yourself for a lot of "no's" while fundraising, advice on how to get your product into big box stores, and the difficulties of growing while cash-strapped.