In this episode, Steve Fretzin and Mandy McCormack discuss:

• Recognizing business development as a critical legal skill
• Aligning coaching with motivation and execution
• Building authentic personal branding
• Creating lasting impact through structured support

Key Takeaways:

• Marketing, planning, and relationship-building are essential for long-term career success, not optional extras. Structured coaching transforms these skills into sustainable, high-ROI practices.
• Coaching works best when goals, gaps, and willingness to act are clear. Alignment between the lawyer’s needs and the coach’s methods drives meaningful results.
• Sharing personal stories alongside professional expertise strengthens trust, deepens relationships, and attracts clients who resonate with values, not just credentials.
• Combining training, personalized coaching, and on-demand guidance enables lawyers to internalize skills, stay focused, and achieve long-term growth without dependency on the coach.

"I don’t think anybody wants to follow someone who talks the talk but isn’t walking the walk. I have to be doing those things at an incredibly high level to be able to coach my clients on it." —  Steve Fretzin

Check out my new show, Be That Lawyer Coaches Corner, and get the strategies I use with my clients to win more business and love your career again.

Ready to go from good to GOAT in your legal marketing game? Don’t miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/

Thank you to our Sponsor!

Rankings.io: https://rankings.io/

Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/

About Mandy McCormack: Mandy McCormack, Esq., is the founder of McCormack Law LLC, where she specializes in estate planning, tax law, and related advisory services. She helps clients navigate complex financial and legal decisions with clarity and confidence, creating tailored plans that protect assets, minimize tax liability, and provide peace of mind. Mandy is dedicated to combining technical expertise with a personal, approachable style, ensuring that every client understands their options and feels supported in the planning process. She is committed to helping individuals, families, and business owners prepare for the future while aligning legal strategies with their goals and values.

Connect with Mandy McCormack: 

Website: https://mccormacklawllc.com/

Yelp: https://www.yelp.com/biz/mccormack-law-brookfield-2

LinkedIn: https://www.linkedin.com/in/amandamccormacklaw/

Facebook: https://www.facebook.com/profile.php?id=61568230072605

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Instagram: @fretzinsteve

Facebook: Fretzin, Inc.

Website: Fretzin.com

Email: [email protected]

Book: Legal Business Development Isn't Rocket Science and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.