Podcasting Made Simple

Promoting the Podcast You're a Guest On | Kara Goodwin


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Most podcast guests miss out on one of their greatest opportunities, promoting episodes they're featured in! For serious podcast guests who want to get invited back and get recommended among podcast hosts, promotion matters! In this episode, Kara Goodwin explains what hosts are really looking for when choosing guests and how simple promotional actions can lead to more opportunities and stronger relationships. Get ready to become the kind of guest every host wants!

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/365

Chapters

00:00 Introduction to Podcast Guesting
02:57 Flipping the Mindset
06:13 Presenting Value to Hosts
09:06 Building Collaborative Relationships

Takeaways

Flip your mindset about podcast appearances.
Collaboration can be a win-win for both parties.
Consider what value you can offer to the host.
Invest energy in building your social media presence.
Mention your social media following when pitching.
Offer to promote the episode to your network.
Embed the episode on your website for added value.
Communicate your willingness to collaborate on promotions.
Follow through on your commitments to hosts.
Building relationships can lead to more podcast opportunities.

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/365

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Podcasting Made SimpleBy Alex Sanfilippo, PodMatch.com

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