Thank you for listening American Cattlemen’s Waygu series as Gale and Dr Jimmy Horner, owner of Protocol Natural, discuss the benefits of all-natural products. 

In 1994, Protocol Natural introduced its first line of All-Natural products, driven by the vision of founder Dr. Jimmy Horner. He foresaw a significant shift in the food animal industry, with livestock producers moving away from the use of oral antibiotics and growth enhancers and instead focusing on All-Natural animal nutrition and health solutions. The company was among the pioneers in providing viable, host-specific beneficial bacteria for both domestic and international livestock and dairy producers, thanks largely to the groundbreaking microbiology research conducted by Dr. Stanley Gilliland. Additionally, Dr. Horner's childhood memories of watching his father transfer rumen fluid from a healthy dairy cow to a sick cow for recovery played a crucial role in shaping their approach.

Since those foundational years, they have expanded their range of innovative and effective All-Natural animal health and nutrition products and programs, establishing themselves as a leader in the production of All-Natural meat and milk. Just a year after launching, they sponsored the first head-to-head study in the U.S. at Tarleton State University, comparing their All-Natural calf program with a traditional oral antibiotic program. The positive results led them to collaborate with Land ‘O Lakes in a larger follow-up study that included more calves and additional oral antibiotics. Once again, the All-Natural program showed favorable outcomes. These early studies reinforced confidence in the superiority of an All-Natural approach to animal nutrition and health, positioning Protocol Natural as pioneers in the industry. In 2001, Protocol Natural built a state-of-the-art manufacturing facility in Bridgeport, Texas, allowing them to better cater to customers and support our growth without sacrificing quality or service.

Today, Dr Horner and his team remain committed to exploring and developing new All-Natural animal health and nutrition products grounded in robust science, the latest biotechnology advancements, and consistent economic advantages. They continue to expand our global reach while maintaining our commitment to leadership in the All-Natural food animal industry for years to come. As a family-owned and operated business, Protocol Naturals is committed to fostering strong relationships with its customers, suppliers, partners, and employees, built on integrity, passion, innovation, and excellence in all our endeavors.

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American Cattlemen Podcast is Sponsored By:

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