Feeling trapped in the conventional personal training model?

Rick Mayo, CEO of Alloy Personal Training Franchise, sits down with Vince Gabriele of the Fitness Business University Podcast to redefine the game for gym owners.

Rick, a trailblazer in the fitness industry, shares his journey from launching a personal training gym in college to developing the groundbreaking Alloy Personal Training franchise.

Discover the secrets that transformed Rick's fitness empire and how they can massively transform your gym business too.

Rick challenges fitness industry norms, including why the name ‘Semi-Private Personal Training’ falls short and the key to limiting small group training for optimal success.

He also shares:

- Two indispensable characteristics of a successful gym owner,

- The core drivers of effective fitness marketing,

- Strategies for gym retention,

- 3 reasons members stay loyal.

Tune in for an inspiring blend of personal anecdotes, savvy business advice, and innovative fitness solutions that promise to elevate your gym's value and client satisfaction.

Key Takeaways

Introduction (00:00)

Rick Mayo's background and entry into the fitness industry (01:40)

The shift from one-on-one to small group personal training (04:47)

The benefits and logistics of the small group model (09:18)

Fitness client retention strategies (21:37)

Marketing strategies for gym growth (31:02)

Rick's personal success principles (41:50)

Ideal candidates for the Alloy Personal Training Franchise (51:27)

Additional Resources:

The Fitness Business University Podcast 

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- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!