A lot of people have probably never heard of psychographics and how it works hand-in-hand with demographics to go beyond the numbers, to paint a picture of WHY things and people move the way they do. 

We take a look at what psychographics is, why it’s useful, and how you can leverage Psychographics to identify strong locations to invest, make your tenants happier and turn you into a better decision-maker. 

See you on the inside!

 

In this episode, we cover:

The etymology of demography & psychography and their differences [07:07]

Emotions, not statistics, drive human behaviour [10:06]

Is Psychographics more important than Demographics? [13:38]

Gentrification contributes more to property price growth [17:11]

A healthy economy is dictated by the speed money moves around [22:47]

Mindset (confidence) dictates the health of the national economy [26:38]

Look at both statistics and how people feel [29:52] 

Gauge how people want to live [34:53]

Pay attention to what people want - they’re not just statistics [40:43] 

Find out the “why” when people move to an area [44:03]

Language in the media drives sentiment [47:09]

Psychographics is a marketing skill [51:43]

 

Links from the Show:

Trading Economics Consumer Confidence (https://tradingeconomics.com/australia/consumer-confidence)

Trading Economics Business Confidence (https://tradingeconomics.com/australia/business-confidence)

Trading Economics Unemployment Rate (https://tradingeconomics.com/australia/unemployment-rate)

Google Alerts (https://www.google.com.au/alerts)

 

Connect With Us:

The Investor Lab Membership (https://theinvestorlab.com.au/jointhecommunity/) 

Dashdot Buyers Agents Website (https://www.dashdot.com.au/) 

Limitless: The Renegade’s Guide to Building Wealth Through Property - Goose McGrath (https://www.renegadespropertybook.com)

Ready to work with us directly? (https://dashdot.com.au/discovery) 

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