"What I told you was true, from a certain point of view. You're going to find that many of the truths we cling to depend greatly on our own point of view." - Obi Wan Kenobi

On today’s episode, Dooner and Hill are talking all about selling from a certain point of view: that of the shipper.

How do you go about outlining the needs of your customers and in what ways do you position your pitch to address them?

They’re joined by Paul Estrada, VP of Strategic Initiatives, Emerge.

Paul spent 12 years at Niagara Bottling, a 1 million truckload shipper annually.

He'll help you be the shipper and understand how to speak their language so you can better address their needs and close the deal.

Plus, listener feedback, advice, and community building!

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