Put Yourself In Charge (CFFL 577)

Transcript: 

Jack Butala:                       Jack and Jill here.

Jill DeWit:                           Hi.

Jack Butala:                       Welcome to the show today, in this episode Jill and I talk about putting yourself in charge. Before we get into that, let's take a question posted by one of our members on a LandInvestors.com online community, it's free.

Jill DeWit:                           Okay. Avery asked, "I'm looking to advertise my properties on social media. I'm wondering, what do you suggest is the best way to use social media to advertise land? Should I just list on my Facebook page or should I send links to my sites, or even possibly links to my Land Pin post? I'm sure you've come up with some best practices, but I'm struggling here."

Jack Butala:                       Okay, this is an incredibly intelligent question, and I'm glad you brought it up because there's a surefire way to do this. And just posting it on your page, your Facebook page, you're not gonna have a lot of luck with that. After you post it on Land Pin, and you have all the statistics correct, that's pone of the real reasons that you put it on Land Pin. That, and property sells there pretty well. What you wanna do is create a Facebook ad, and its not gonna to happen in twenty seconds. Go out on YouTube and learn how to do this. Find a really recent video, where someone way more intelligent than you and me tells you exactly how to post a Facebook ad.

This is how people who own, smart people who own, hair salons or local businesses, really, really do well, drive a lot of traffic. Because Facebook, not a lot of people know this, and Twitter and all social media, and Linkedin are geographically based. So, they know where your computer is and the internet knows where your computer is, and the internet knows where your phone is. So if you say, "Hey, I have a piece of property for sale," and you're advertising the actual content of what you're advertising is attractive, the price is cheap, and the picture looks good, and you got the right information in there, it's gonna hit all the people that have expressed an interest fore that kind of thing, where the property is located. And you're gonna sell it most likely overnight.

It's a huge secret in the real estate business that people don't talk about. This is how you sell houses and stuff too. Why real estate agents don't do it, I just don't know. When's the last time you went on a Facebook and you saw a piece of real, we're in the real estate business, it's all we talk about. I cannot recall one time where I've seen a house for sale in my neighborhood, and I would love, love to get pounded with that kind of information. I have no interest in buying a Volvo at all, I don't want that kind of advertising and I don't want it in my life, but I love real estate. In fact, I would love to get, where ever my phone goes, like Jill and I do a lot of traveling. I would love to get pounded by stuff for sale all the time in Facebook and social media, so here's a takeaway. Geographically specifically post real estate for sale, and you will sell it very, very, very quickly. Probably that day if its priced right.

Jill DeWit:                           Right, because all you're doing is reaching them, that's it.

Jack Butala:                       Reach, reach, reach.

Jill DeWit:                           Reach reach reach. Its priced right, you gotta reach them. Good question Avery.

Jack Butala:                       Right now, wherever your property is, that you have, or that you're thinking about buying, somebody's dying to buy that property. Your job is to reach them really effectively. By the way, this costs next to nothing. I mean, if you might spend thirty to a hundred dollars on a week long posting in Facebook.

If you have a question, or you'd like to be on the show, reach out to either one of us on LandInvestors.com.