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We bring John back to unpack leaving a staff role for creator life, why viral shorts didn’t feel like success, and how a mission to help creators beat “slop” changed everything. We answer audience questions on TV viewers, brand ROI, streaming strategy, and AI editing’s limits.

• redefining success from views to impact and mission
• separating formats when shorts overshadow long form
• subtitles, metadata and clarity reviving old stories
• outside perspective as the only reliable “metric”
• cutting ego, tightening hooks and payoff discipline
• TV watch time depressing sub conversion on travel content
• pitching brands with ROI proof and affiliate data
• multi‑streaming pragmatics and YouTube‑native packaging
• repurposing landscape to vertical without bad crops
• AI editing as assistant, not storyteller
• simplifying platforms to avoid burnout and ship more

John's Instagram - https://instagram.com/HeyJohnScott
John's Creator Advice - https://youtuber.help/
John's Viral Shorts Course - https://viral.school/