Wondering how to grow your podcast audience and increase conversions at the same time? Is it really possible to do both, or should you put your energy into one goal over the other? In this episode, we're digging into the strategies to help you expand your listener base and turn those loyal listeners into hot leads for your business. So if you're ready to make your podcast work double-duty for you, hit play and let’s make your business bingeworthy.

2:54 - Why Growing a Podcast Audience Doesn’t Automatically Mean More Sales

4:59 - The Two Types of Traffic: Attracting Listeners vs. Converting Leads

6:43 - How to Avoid the Trap of Giving Away Too Much for Free

10:08 - Mapping the Listener Journey From Podcast Fan to Paying Customer 

12:08 - Building a Funnel Around Your Podcast for Conversions

Special thanks to Philip Pape of the Wits and Weights podcast for submitting today’s question!

 
 → This episode was recorded on the Deity VO-7U

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