Social Media Decoded

Q&A: Selling, Events, and Next-Level Authority — How I Sold Out Retreats Using Instagram & Stories

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What You’ll Learn in This Episode:
  • The behind-the-scenes strategy Michelle used to sell out her high-ticket retreats using only organic Instagram marketing
  • How to create urgency and demand for your events using Instagram Stories
  • The authority-building moves that made Michelle’s audience trust her enough to buy premium offer
  • The role of consistency and intentional storytelling when launching in a “small but mighty” way
  • Tips on audience engagement, community nurturing, and visibility that builds long-term success
    • How to plan content strategically to build buzz around a launch or event

    Listener Q&A:

    “How do I sell if I’m not blogging anymore?”

    “How do I create a content strategy when I feel overwhelmed planning it all out?”

    If you're searching for:

    • How to sell out retreats using Instagram
    • Marketing strategies for small events
    • Instagram Story sales strategies
    • Organic content launch tips
    • How to build authority with Instagram

      • This episode delivers real, tested strategies that work.

      Perfect For:
      • Coaches, consultants, and creators planning retreats, events, or premium offers
      • Entrepreneurs looking to grow their personal brand authority and sell with Instagram
      • Multi-passionate women who want to build visibility and revenue—without burning out
        • Key Takeaways:
        • Selling doesn’t require a giant audience — it requires connection and clarity
        • Instagram Stories can become your best sales tool when used with intention
        • Your audience wants to be part of something—storytelling makes them lean in
        • Retreats and events sell best when people can visualize the transformation
          • Resources:
          • Want my full system for selling with stories? Join my 7-Day Visibility Audio Challenge (DM me “CHALLENGE” on IG @michellelthames)
          • Join my FREE Webinar all about Instagram July 19th HERE
            • Let’s Connect & Get Your Freebie!

            Stay inspired and get daily visibility tips—follow Michelle everywhere:

            • Instagram: @michellelthames
            • Threads: @michellelthames
            • LinkedIn: Michelle L Thames
            • YouTube: Michelle L Thames
            • Podcast: Social Media Decoded
              • Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HERE

              Get your FREE $200-a-day Story Strategy guide HERE!

              Want my proven story strategy that’s helping women earn $200/day from their audience? DM “STORY” to me on Instagram (@michellelthames) and I’ll send you my favorite visibility and sales framework—free for listeners!


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              Social Media DecodedBy Michelle Thames
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