<p>When we think of the essential aspects of the human being, we think Jing, Qi and Shen. When you think about the health, wellbeing and flourishing of your business; what are the essentials you consider?</p><p>If you did not consider marketing, you might want to think again. And give MB Huwe a listen here, because marketing is an essential aspect of your practice that you ignore at your peril, and your marketing has to resemble no one other than you. So you can’t buy a solution off the shelf, because it has to reflect your genuine character. </p>

When we think of the essential aspects of the human being, we think Jing, Qi and Shen. When you think about the health, wellbeing and flourishing of your business; what are the essentials you consider? If you did not consider marketing, you might want to think again. And give MB Huwe a listen here, because marketing is an essential aspect of your practice that you ignore at your peril, and your marketing has to resemble no one other than you. So you can’t buy a solution off the shelf, because it has to reflect your genuine character.

QAJ1.5 Attending to the Three Treasures of Marketing • MB Huwe

Acupuncture and East Asian medicine was not developed in a laboratory. It does not advance through double-blind controlled studies, nor does it respond well to petri dish experimentation. Our medicine did not come from the statistical regression of randomized cohorts, but from the observation and treatment of individuals in their particular environment. It grows out of an embodied sense of understanding how life moves, unfolds, develops and declines.

Medicine comes from continuous, thoughtful practice of what we do in clinic, and how we approach that work. The practice of medicine is more — much more — than simply treating illness. It is more than acquiring skills and techniques. And it is more than memorizing the experiences of others. It takes a certain kind of eye, an inquiring mind and relentlessly inquisitive heart.

Qiological is an opportunity to deepen our practice with conversations that go deep into acupuncture, herbal medicine, cultivation practices, and the practice of having a practice. It’s an opportunity to sit in the company of others with similar interests, but perhaps very different minds. Through these dialogues perhaps we can better understand our craft.

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Acupuncture and East Asian medicine was not developed in a laboratory. It does not advance through double-blind controlled studies, nor does it respond well to petri dish experimentation. Our medicine did not come from the statistical regression of randomized cohorts, but from the observation and treatment of individuals in their particular environment. It grows out of an embodied sense of understanding how life moves, unfolds, develops and declines. Medicine comes from continuous, thoughtful practice of what we do in clinic, and how we approach that work. The practice of medicine is more — much more — than simply treating illness. It is more than acquiring skills and techniques. And it is more than memorizing the experiences of others. It takes a certain kind of eye, an inquiring mind and relentlessly inquisitive heart. Qiological is an opportunity to deepen our practice with conversations that go deep into acupuncture, herbal medicine, cultivation practices, and the practice of having a practice. It’s an opportunity to sit in the company of others with similar interests, but perhaps very different minds. Through these dialogues perhaps we can better understand our craft.

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QAJ1.5 Attending to the Three Treasures of Marketing • MB Huwe

QAJ1.5 Attending to the Three Treasures of Marketing • MB Huwe

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