On this episode of The Liz Earle Wellbeing Show, Liz is joined by Eleanor Mills, award-winning editor and founder of the platform Noon to chat all about the power of the 'queenager' - midlife women who are in their prime.

In a Liz Earle Wellbeing Show first, this podcast episode was recorded in front of a live audience at Advertising Week in London.

Liz and Eleanor reveal why brands should stop overlooking queenagers (who often have the biggest disposable income), and why midlife women don't want to be labelled as walking hot flushes.

Eleanor also shares how her experience of magic mushrooms led to Noon being born, and they also take questions from the audience.

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