Did you know there’s a new resident DJ…I mean CEO at The Simply Good Foods Company? And does that mean there’s about to be cake thrown at competitors of Quest Nutrition and Atkins Nutritionals soon? In this latest episode, I'll utilize the 2023 Q2 Simply Good Foods Company (NASDAQ: SMPL) earnings report, earnings call, and supplemental presentations that were filed on 4/5/2023 as the backdrop to provide broad nutritional snacking market insights. In Q2 of fiscal 2023, both Atkins Nutritionals and Quest Nutrition performed in the top-tier of categorical competitors in retail takeaway, with Quest Nutrition specifically having strong YoY growth at slightly more than 27%. What's at the heart of the Quest Nutrition success? While the Quest Nutrition snacks segment (e.g. Quest Chips, Quest Cookies, Quest Peanut Butter Cups, etc.) is now nearly 45% of measured channel retail sales for the brand...Quest Nutrition is still known for the original Quest Bar. That means the company needs the bar business to be healthy for any of this innovation risk to make sense. Here’s the good news…the core bar business is growing. In fact, this quarter it had tracked channel retail takeaway growth in the quarter of 24.1%. What’s at the heart of that? Well…obviously in this current environment there’s price inflation, but ex-inflation…what’s the volume growth coming from? The classic Quest Bar recently went through a major upgrade. Also...Quest Nutrition finally named a celebrity endorser (i.e. EDM DJ Steve Aoki), which has been on the strategic roadmap since The Simply Good Foods Company acquired the protein snacking brand in August 2019. Finally, I run through The Simply Good Foods Company CEO succession plan and give my thoughts around what I think the departure of Joe Scalzo and arrival of Geoff Tanner means for the company's future.

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