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“Selling is an art. When done right it’s a craft; when mastered it’s a beautiful experience.” — Brian Buffini

Many people have a negative connotation of sales, usually because of unskilled, unprofessional, and even unkind transactional experiences. In this episode, Brian describes what good selling is, what it’s not, and how you can excel at it. You’ll learn why sales is a noble profession, why it should be treated as a contact sport, and how you can transform your sales career with just three core principles. By the end of the episode, you will understand why – once it is developed, grown, and mastered – the skill of sales is a game changer in every aspect of business and life.

Inspirational quotes from today’s interview:

“Sales is the act of selling something.” — Merriam-Webster

“Most people in sales are in a reaction – they want people to buy from them, they don’t want to sell anything.” — Brian Buffini

“A bad salesperson gets you to make a decision you don’t want to make when you don’t want to make it.” — Brian Buffini

“A good salesperson helps you to make a decision you need to make when you need to make it.” — Brian Buffini

“The free market does not exist without the exchange of goods and services. The only way the exchange of goods and services happens is with sales.” — Brian Buffini

“Never be ashamed to be called a salesperson.” — Brian Buffini

“A salesperson is someone who enthusiastically promotes what they have.” — Brian Buffini

“I have never worked a day in my life without selling. If I believe in something I sell it, and I sell it hard.” — Estée Lauder

“People love to buy – give them the opportunity.” — Brian Buffini

“Face to face, voice to voice. That’s where the magic is.” — Brian Buffini

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