Was it a boozy start to the New Year? What if you could gain more clarity, energy, and better health by giving up drinking? Imagine a day when alcohol no longer dominates our thoughts—at holidays, celebrations, or even a quiet night in front of the TV. 

Alcohol-free expert James Swanwick says a cultural shift is underway, with alcohol slowly losing its grip on our social and professional lives. Even moderate drinking can quietly sap sleep, focus, and long-term wellbeing—especially for high achievers. 

In this conversation, Swanwick explains the neuroscience of addiction, why going alcohol-free is gaining momentum, and how the stigma around teetotalism is fading. He predicts that within decades, alcohol could be viewed with the same disdain as cigarettes.

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The Live Long and Master Aging (LLAMA) podcast, a HealthSpan Media LLC production, shares ideas but does not offer medical advice. If you have health concerns of any kind, or you are considering adopting a new diet or exercise regime, you should consult your doctor.