My guest today has been an entrepreneur for almost 40 years. He has started, built, and sold two successful book publishing companies. He devoted the last 25 years to the art and science of relationship marketing.  He has three books on the topic of referrals: Get More Referrals Now, Don’t Keep Me a Secret, and Beyond Referrals. As the founder of The Cates Academy for Relationship Marketing – he has become widely recognized as an international expert in his ability to help businesses create exponential growth through purposeful word of mouth, strategic networking, referrals, and personal introductions. He has now turned his attention to helping businesses and professionals develop and communicate more relevant and compelling value propositions to win more ideal clients or customers.  His newest book is Radical Relevance – Sharpen Your Marketing Message, Cut Through the Noise, Win More Ideal Clients.