<a href="https://graphics.podcastmovement.com/event/bf5ff090-7a9e-4218-a615-f0375615fd21" rel="noopener noreferrer" target="_blank">Make your own Cannes Lions announcement graphic!</a>Sounds Profitable Partner Tom Webster breaks down data from the 2025 Advertising Landscape study showing that AM/FM radio Primes and podcast Primes overlap by just 1.4% of U.S. adults, arguing that the two media are not competitors but complementary channels reaching almost entirely different engaged audiences, and that combined inventory is worth more than either piece alone.<ul><li>Written by Tom Webster</li><li>Edited and narrated by Gavin Gaddis</li></ul> <a href="https://soundsprofitable.com/article/man-o-war/" rel="noopener noreferrer" target="_blank">Find the full article here.</a>

Make your own Cannes Lions announcement graphic! Sounds Profitable Partner Tom Webster breaks down data from the 2025 Advertising Landscape study showing that AM/FM radio Primes and podcast Primes overlap by just 1.4% of U.S. adults, arguing that the two media are not competitors but complementary channels reaching almost entirely different engaged audiences, and that combined inventory is worth more than either piece alone.Written by Tom WebsterEdited and narrated by Gavin Gaddis Find the full article here.

<a href="https://graphics.podcastmovement.com/event/bf5ff090-7a9e-4218-a615-f0375615fd21" rel="noopener noreferrer">Make your own Cannes Lions announcement graphic!</a>Sounds Profitable Partner Tom Webster breaks down data from the 2025 Advertising Landscape study showing that AM/FM radio Primes and podcast Primes overlap by just 1.4% of U.S. adults, arguing that the two media are not competitors but complementary channels reaching almost entirely different engaged audiences, and that combined inventory is worth more than either piece alone.<ul><li>Written by Tom Webster</li><li>Edited and narrated by Gavin Gaddis</li></ul> <a href="https://soundsprofitable.com/article/man-o-war/" rel="noopener noreferrer">Find the full article here.</a>

Radio, Podcasting, And The Portuguese Man o’ War

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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Radio, Podcasting, And The Portuguese Man o’ War

Radio, Podcasting, And The Portuguese Man o’ War

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