Pierre Bouvard, Chief Insights Officer at Cumulus Media, is on the show today to speak with Bryan Barletta about what podcasting can learn from radio and other legacy media. Bouvard develops media and marketing insights to support Cumulus's 1300+ media sellers. He works with brands and agencies to craft targeting and measurement solutions. As always, Arielle Nissenblatt joins Bryan at the top of the show to introduce the conversation. She then rejoins after the chat to break it all down, giving listeners actionable next steps. Listen in to learn about:

Here's our favorite idea from this conversation: The job of advertising is to help a brand or product be known before they’re needed. Links:

Credits:

Evo Terra is the executive producer of Sounds Profitable: Adtech Applied

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