Raise Your Visibility Online — LinkedIn for Business Growth

Have you come across the term 'influencer marketing' and wondered what it's all about? As a business owner, are you looking for ways to reach out to a bigger audience? Or would you like to increase your influence on social media?

Then don't miss this episode!

This week on the podcast, I interview Neal Schaffer. Neal is a digital marketing author, speaker, and consultant who helps businesses with the digital transformation of sales and marketing through consulting and training. Neal helps enterprises large and small develop and execute on social media marketing strategy, influencer marketing, and social selling initiatives.

His most recent book, The Age of Influence, is a guide for marketing professionals and business owners who want to create and implement a highly-effective and sustainable influencer marketing plan. So whether you are looking for influencers to reach more of your ideal customers or clients, or whether you want to increase your own sphere of influence, this episode is for you.

In our interview, Neal tells us more about the definitions of 'micro influencers' and 'nano influencers' and encourages business owners to look at their overall organic social media reach, rather than focusing on one platform. Neal and I also talk about the key elements you should focus on if you want to increase your influence on social media, and specifically on LinkedIn. We talk about why you need to publish regular content, build a community, and encourage relevant engagement. Ready to find out all the details? Then tune in to the episode!

You will learn…

1. Why you should aim for authentic engagement rather than a big following.
2. How and why the way we are being 'influenced' has changed over the years, and why this gives entrepreneurs the ability to influence others on social media.
3. What to do when you want to find influencers for your products or services (outreach), as well as when you want to increase your own sphere of influence.

About Neal 

If you’d like to connect with Neal, you can find him on his website, on LinkedIn, or you can listen to his podcast Maximise Your Social Influence. Neal is the author of four books, including The Age of Influence.  

Relevant resources mentioned in this episode

How to Create a Great LinkedIn Profile with Louise Brogan - guest episode on the Content 10x podcast.

Repurposing your content for LinkedIn, with Amy Woods - episode of the Linking in with Louise podcast.

Do you want to learn more about using LinkedIn for business?

FREE Training - How to win business on LinkedIn

Do you want to make more sales in your business? Then join me for this free training and find out:

• What you should post on LinkedIn.
• Who you should connect with.
• And how much time you should spend on LinkedIn every week.

Sign up for FREE here.

LinkedIn Learner Lab

If you want my help to leverage LinkedIn to raise your profile, check out LinkedIn Learner Lab – my group coaching and membership program to help you create an effective LinkedIn strategy and start building your network on LinkedIn.

This is perfect for you if you want to get to grips with LinkedIn and have regular access to me. You can ask me questions at any time and come along to our group calls twice a month. The program also includes 6 training modules (each consisting of 4 to 5 bite-sized videos). It teaches you everything you need to know to use LinkedIn as a lead generation tool for your business.

Download my FREE LinkedIn guide

Would you like to learn about the 4 exact steps you need to take to get success on LinkedIn? My tips work no matter what type of business you run! Then download my FREE 10-page LinkedIn guide here.

More about me

If you found this episode useful, come and join Neal and me on Friday 2nd October at 6 pm (UK time) for our LinkedIn LIVE catch up. And if you can’t watch us live, you’ll also find the recording on my YouTube channel.

If you enjoy the show, I’d be very grateful if you could share it with at least another person and leave me a review on iTunes. And if you haven’t subscribed yet, why not?

Do you work for a big company? Are you worried about your employer thinking you're looking for another job if you suddenly start posting on your LinkedIn profile? How can you use the platform in a way that helps you progress in your career?  

This week on the podcast, I interview Anita Belitz. Anita uses her extensive experience and NLP training to coach and mentor women to move ahead in their careers. In this interview, Anita and I address the common concern employees have around posting on LinkedIn while working for an employer. But if done correctly, being active and visible on LinkedIn can benefit both your career and your employer. Sharing knowledge and building relationships on the platform give you opportunities to grow. Not to mention it also helps increase visibility for your company. 

 

In this episode, Anita and I also talk about a new feature coming to LinkedIn (the My Company tab). This will allow employees of larger companies with over 200 members of staff to connect with each other and share content. If you're an employee or a small or medium-sized business and want to find out how to use LinkedIn to make connections and grow your business, don't miss this episode! 

You will learn…

1. Why visibility and personal branding are important for you and your company, even if you work for a large business. 
2. Why it's important that companies provide training and support as well as clear policies and guidelines to employees. 
3. And why companies should create an environment that's inducive to using LinkedIn as a professional platform and invest in their employees' career development, thus increasing retention. 

About Anita

If you’d like to connect with Anita, you can find her on LinkedIn or on her website. Anita is also the host of the Wise Women's Workplace podcast, which you can access via her website or your favourite podcasting platform. 

Anita is also the host of a FREE virtual online conference (running from 28th to 30th September 2020) that will share information and advice on how to plan, find, and land your dream job. I was lucky to be invited to speak at this conference to talk about LinkedIn, but you'll also have the opportunity to get advice and inspiration from other fantastic international speakers. The line-up includes Todd Herman (author of The Alter Ego Effect), Jane Frankland (Developing Women Influencers), Jenny Kovacs (visibility expert), and many more. To see the whole line-up and register, head over to the website. 

Do you want to learn more about using LinkedIn for business?

Power Up Your LinkedIn 

During the week 21st to 25th September 2020, I will be running a 3-part online workshop called Power Up Your LinkedIn. The first part (on Monday, 21st) will teach you how to create a LinkedIn profile, while the second one (on Wednesday, 23rd) will focus on how to build your network and understand what type of content works well on LinkedIn. The third and final part (on Friday, 25th) will bring everything together to help you start using LinkedIn consistently in order to connect with customers or clients and raise your profile.

I'll be hosting 3 one-hour live sessions followed by 30-45 minutes of Q&A. The workshop is recorded, and you can access the recordings afterwards. Everyone who attends will also receive my amusing workbook, so if you want to find out more and sign up, head over to my website.

LinkedIn Learner Lab

If you want my help to leverage LinkedIn to raise your profile, check out LinkedIn Learner Lab – my group coaching and membership program to help you create an effective LinkedIn strategy and start building your network on LinkedIn.

This is perfect for you if you want to get to grips with LinkedIn and have regular access to me. You can ask me questions at any time and come along to our group calls twice a month. The program also includes 6 training modules (each consisting of 4 to 5 bite-sized videos). It teaches you everything you need to know to use LinkedIn as a lead generation tool for your business.

LinkedIn VIP Intensives

And if you want to work with me on a 1-to-1 basis, every month I offer a maximum of four LinkedIn VIP Intensive private coaching sessions. These 3-hour sessions are perfect if you want some help to optimise your LinkedIn profile, build a content strategy plan, and learn how to use LinkedIn to generate leads and sales.

Download my FREE LinkedIn guide

Would you like to learn about the 4 exact steps you need to take to get success on LinkedIn? My tips work no matter what type of business you run! Then download my FREE 10-page LinkedIn guide here.

If you're running a business, you've probably heard that you need to niche down. But why should you? And how can you do it in a way that works for you and your business?

This week on the podcast, I interview Amy Caiger, who helps business owners to get clear on their niche. Drawing on her extensive marketing background, Amy helps her clients to stand out by getting clarity on what they do and attract more of the right customers, which Amy calls 'A list clients'. So if you feel you're currently being pushed and pulled by the requests of your customers rather than doing what you want to be doing in business, this episode is for you.

In this interview, Amy explains that, unlike what most business owners get told, niching down doesn't necessarily mean focusing on the client demographic or avatar. Having a niche is about being clear on the pain points you address and the problems you solve in your business. It's about communicating to your audience why they should choose you over somebody else. And the one thing that makes your business different is you! Not to mention that niching down helps you become a better expert at what you do, and people want to work with specialists and not generalists. 

You will learn…

1. Why and how niching down helps your business to stand out and makes it easier for your existing or past clients and for the people in your network to refer you to others.
2. How you can niche down and still attract and communicate with different audiences.
3. Why video and having a 'hero piece of content' can be a great way to help your audience get to know, like, and trust you.

 

If you would like help with your LinkedIn, please reach out to [email protected] and we can set up a time to chat 

Have you come across the term SEO (Search Engine Optimisation) but aren't sure how it applies to your business? Would you like your website to be displayed in Google search results for your location or your industry? 

Then tune into this episode!

This week on the podcast, I interview Ben Roberts, who helps businesses with their SEO using the power of Owned and Earned Marketing. Ben is also an author and a speaker and through his company, BMR Marketing, he helps SMEs grow their web presence, their rankings, and their online search potential. So if you're looking to learn more about SEO and how it can help your business, this episode is for you.

In this interview, Ben talks about the importance of making your online content 'relevant'. As Google aims to return the best possible results for their users, if you want your website or LinkedIn profile to show in the search engine results for any given term (or keyword) that represents your business and what you do, you need to make sure you mention those terms in your content - and not just once!

Ben also explains why blogging is an important aspect of your Owned Marketing. Creating content around your ideas, opinions, products, or services (even in the form of FAQs) can help with your online presence. And if writing isn't for you, we even touch on outsourcing, consulting, and speech-to-text as ways to help you create more content for your business. This is a jam-packed episode full of valuable information, so don't miss it!

You will learn…

1. The difference between Owned Marketing (the content that you create as a business owner) and Earned Marketing (the trust and credibility you build with your audience over time).
2. Why recommendations are an important form of Earned Marketing, how to get recommendations via third-party review websites, and how you can (and should) display them on your website too.
3. The importance of updating existing content and adding fresh content to your website (for example, through blogging).

About Ben

If you’d like to connect with Ben, you can find him on LinkedIn or on website. Ben is the author of the book Marketing Buzzword to Marketing Authority and the host of The Marketing Buzzword Project podcast. 

Relevant resources

If you're interested in joining the next 90-day Content Marketing Challenge with Martin and Lyndsay of Jammy Digital, check out the online membership Make Your Mark Online. I also interviewed Martin and Lyndsay in episode 48 - Making your mark online with Jammy Digital.

And if you're interested in outsourcing your content creation or blogging, check out my show notes writer Sara Bussandri. I interviewed Sara in episode 85 - Batching your content writing and running your own business.

Do you want to learn more about using LinkedIn for business?

If you want my help to leverage LinkedIn to raise your profile, check out LinkedIn Learner Lab – my group coaching and membership program to help you create an effective LinkedIn strategy and start building your network on LinkedIn.

This is perfect for you if you want to get to grips with LinkedIn and have regular access to me. You can ask me questions at any time and come along to our group calls twice a month. The program also includes 6 training modules (each consisting of 4 to 5 bite-sized videos) and teaches you everything you need to know to use LinkedIn as a lead generation tool for your business.

And if you want to work with me on a 1-to-1 basis, every month I offer a maximum of four LinkedIn VIP Intensive private coaching sessions. These 3-hour sessions are perfect if you want some help to optimise your LinkedIn profile, build a content strategy plan, and learn how to use LinkedIn to generate leads and sales.

Download my FREE LinkedIn guide

Would you like to learn about the 4 exact steps you need to take to get success on LinkedIn, no matter what type of business you run? Then download my FREE 10-page LinkedIn guide here.

I use a framework to help my clients use LinkedIn - this includes four pieces:

 

Your LinkedIn Profile

Your LInkedIn Network

Your LinkedIn Content

Your LinkedIn messaging strategy

These are all necessary parts of your strategy and all depend on each other.  To have a chat with me about how this works, go to Work with me and book your discovery call!

 

Why use LinkedIn Polls?  This is one of my new favourite features on LinkedIn!

• Polls are part of your 'create a post' options
• They help you engage with other members
• Ask for opinions
• Find out what your audience REALLY wants to know about
• Helps with identifying your content topics

Some Poll Basics:

Only the person who is running the poll can see how each person has voted

Your network can see the volume of votes for each option, but not who has voted for which option

Page Admins can vote on behalf of their page in a poll

You can change your vote but you can only vote once

Polls cannot be edited but can be deleted by the owner

 

To check out my latest polls, come and connect with me on LieIn - www.linkedin.com/in/louisebrogan

If you would like more support and training on how to use LinkedIn, check out

book your VIP session today

 

To keep yourself up to date with LinkedIn, subscribe to the podcast and leave me a review on Apple Podcasts to get your shout-out! 

Have you ever thought about being a guest on someone’s podcast? Would you like to increase your visibility by sharing your expertise on someone’s show but aren’t sure about the best way to reach out to a podcast host? 

Then tune into this episode! 

This week on the podcast, I interview Julie Fry, who is the founder of Your Expert Guest, a podcast guest strategy and booking agency, where she helps experts share their message on podcasts to reach larger audiences and grow their business. Passionate about creating meaningful connections, Julie supports business owners and experts to leverage podcast guesting as a visibility, brand awareness, and lead generation tool. 

In this episode, Julie shares her best tips on what to do and NOT do when you reach out to a podcast guest or when you’re invited for an interview by a host. The key is to put yourself in the shoes of the listeners and think about how you can be a resource for the host and add value to their audience. If you’re a podcast host, Julie also shares valuable advice on how to select your guests and explains why it’s good practice to ask them to rate and review your show. If you want to find out why being a podcast guest should be part of your marketing strategy, this is an episode you won’t want to miss!   

You will learn…

1. Why guest podcasting is one of the best marketing strategies out there and what the benefits of being a guest on someone’s podcast show are. 
2. What to do to become a great podcast guest.
3. What things you shouldn’t do when you’re invited as a guest on someone’s podcast. 

About Julie

If you’d like to connect with Julie you can find her on her website or on LinkedIn. And if you’d like to take Julie’s FREE quiz to find out if you could leverage podcast interviews to grow your visibility, you can do so here. 

If you’re a podcaster and would like some FREE guest recommendations or would like Julie to share your show on her social media channels, fill in Julie’s form here. 

Resources mentioned in the episode

Selling through relationships with Nikki Raush (podcast episode).

The pumpkin plan, by Mike Michalowicz (book). 

Do you want to learn more about using LinkedIn for business? 

If you want my help to leverage LinkedIn to raise your profile, check out LinkedIn Learner Lab – my group coaching and membership program to help you create an effective LinkedIn strategy and start building your network on LinkedIn. 

This is perfect for you if you want to get to grips with LinkedIn and have regular access to me – you can ask questions any time and come along to our group calls twice a month. The program also includes 6 training modules (each consisting of 4 to 5 bite-sized videos) and teaches you everything you need to know to use LinkedIn as a lead generation tool for your business. 

And if you want to work with me on a 1-to-1 basis, every month I offer a maximum of four LinkedIn VIP Intensive private coaching sessions. These 3-hour sessions are perfect for you if you want some help to optimise your LinkedIn profile, build a content strategy plan and learn how to use LinkedIn to generate leads and sales.  

Download my FREE LinkedIn guide

Would you like to learn about the 4 exact steps you need to take to get success on LinkedIn, no matter what type of business you run? Then download my FREE 10-page LinkedIn guide here. 

More about me

If you found this episode useful, come and join Julie and I on Friday 7th August at 6pm BST for our LinkedIn live catch up. And if you can’t watch us live, you’ll also find the recording on my YouTube channel. 

And if you want to find out more about how you can work with me visit  my website or email me at [email protected]. 

 

Do you struggle to create a marketing plan for your business? Would you like to share content but have no idea where to start?

Then tune into this episode to find out how your brand story can help. 

This week on the podcast, I interview Lucy Eckley,  founder of Build your Brand Story.

After a career working in financial services and specialising in Internal Communications, Lucy now helps independent consultant to build a unique brand story, so they can stand out in their industry, get hired by their ideal clients, and grow their expert status.

In this episode, Lucy and I talk about how you can use your story brand specifically on LinkedIn to attract and connect with the types of clients you want to work with.

If you’d like to find out how having a clear framework and a strategic approach to communicating with your ideal clients can help your business, don’t miss this episode!

You will learn…

1. About the two key steps to creating a strong brand story framework.
2. Why talking about yourself on the About page of your website and on your LinkedIn profile is a mistake!
3. How your brand story (and reviewing it and tweaking it) can help your business thrive during the pandemic.

Resources mentioned in this episode:

The Pumpkin Plan, by Mike Michalowicz Build your brand story with Lucy Eckley  Empowering your brand through PR with Amanda Berlin (podcast episode).

Do you want to learn more about using LinkedIn for business?

if you want to work with me on a 1-to-1 basis, every month I offer a maximum of four LinkedIn VIP Intensive private coaching sessions.

Download my FREE LinkedIn guide

Would you like to learn about the 4 exact steps you need to take to get success on LinkedIn, no matter what type of business you run? Then download my FREE 10-page LinkedIn guide here.

If you found this episode useful, come and join Lucy and me on Friday 24 th July 2020 at 2pm BST for our LinkedIn live catch up. If you enjoy the show, please subscribe and leave a review so I can read it out on the next episode. 

How to tell your business story in the media with Amanda Berlin 

Do you struggle to explain what you do? Do you feel you’re not working with the right types of clients and would like to find more effective ways to be visible and reach out to your ideal customers? 

Then tune into this episode! 

This week on the podcast, I interview Amanda Berlin, who is a visibility and business consultant for entrepreneurs. Amanda works with clients on holistic visibility to help them grow their business and impact based on tactics employed during her 12 years in the corporate PR world, guiding strategy for major brands. Amanda and her clients have been featured in all types of media — from Business Insider to Entrepreneur on Fire and WNYW Fox 5 to Bustle.com. She’s the host of The Empowered Publicity Podcast and loves arming soul-powered business owners with the ideas and skill-set they need to go from hidden industry gems to recognizable trusted experts. 

In this episode, Amanda shares her own journey from leaving the corporate world to setting up her own business with the purpose of making a bigger impact on people’s lives. Today, Amanda helps clients to form collaborations and alliances, build concrete and genuine connections, pitch to the media and employ the PR tactics that align with her clients’ individual business goals. If you’re interested in getting PR coverage for your business (whether it’s TV, radio, podcasts, online publications, national newspapers and magazines, etc.) and want to do that in a way that makes sense for you and your business, this is an episode you won’t want to miss!   

You will learn…

1. Why it’s important to tell your business story in a way that interests and relates to your audience AND that is palatable to the media. 
2. Why podcasts are the most effective media to generate a deeper connection with listeners or to get in front of a new audience. 
3. Why you should always understand your business goals and create a strategy BEFORE you decide on what PR tactics to employ – different aims call for different platforms and different types of publicity! 

About Amanda

If you’d like to connect with Amanda, you can find her on her website – click on the Connect tab and you can send an email straight to Amanda’s inbox. And if you’re ready to make new profitable and meaningful connections, you can join Amanda’s FREE 5-day Connect Fest challenge. Over the course of 5 days, Amanda shares templates and ideas for emails to send to contacts you’ve lost touch with or to people you admire and want to build a connection with. 

You can also tune in to Amanda’s podcast – The Empowered Publicity. 

Resources mentioned in the episode

My articles on Social Media Examiner:

How to Use LinkedIn Events to Promote Online or In-Person Events. How to Use LinkedIn to Build a Powerful Network.  How to Create LinkedIn Articles That People Will Read and Share. 

Do you want to learn more about using LinkedIn for business? 

If you want my help to leverage LinkedIn to raise your profile, check out LinkedIn Learner Lab – my group coaching and membership program to help you create an effective LinkedIn strategy and start building your network on LinkedIn. 

This is perfect for you if you want to get to grips with LinkedIn and have regular access to me – you can ask questions any time and come along to our group calls twice a month. The program also includes 6 training modules (each consisting of 4 to 5 bite-sized videos) and teaches you everything you need to know to use LinkedIn as a lead generation tool for your business. 

And if you want to work with me on a 1-to-1 basis, every month I offer a maximum of four LinkedIn VIP Intensive private coaching sessions. These 3-hour sessions are perfect for you if you want some help to optimise your LinkedIn profile, build a content strategy plan and learn how to use LinkedIn to generate leads and sales.  

Download my FREE LinkedIn guide

Would you like to learn about the 4 exact steps you need to take to get success on LinkedIn, no matter what type of business you run? Then download my FREE 10-page LinkedIn guide here. 

More about me

If you found this episode useful, come and join Amanda and me on Friday 17th July 2020 at 2pm BST for our LinkedIn live catch up. 

And if you enjoy the show, I’d be very grateful if you could share it with at least another person and leave me a review on iTunes. And if you haven’t subscribed yet, why not?

Before you go, do you have any questions on this episode or on LinkedIn? Would you like to give me some feedback? I’d love for you to reach out. You can find me on LinkedIn, Instagram, Facebook or Twitter. 

And if you want to find out more about how you can work with me or what events I am running in the future, head over to my website or email me at [email protected]. 

Do you create marketing content for your business? Do you spend hours and hours of your week working on it? Perhaps you work with a number of skilled freelancers and wish you could hand over your content creation to one company for them to take care of the rest?

This week on the podcast, I interview repurposing expert, speaker and author Amy Woods.

 

Amy is the owner of Content 10x, a creative agency that specialises in content repurposing. Amy and her team work with business owners who embrace content marketing and want to make the most of each piece of content they produce without having to spend hours doing the work themselves.

In this episode, Amy talks about why her agency is now niching down on LinkedIn to help their clients become leads and authorities in their industry.

If you want to become a leading voice on LinkedIn but also reach a wider audience through YouTube, your website, or a podcast show, Content 10x can make it happen for you while taking a weight off your to-do list and saving you tonnes of time, so you can focus on the tasks that bring money into your business.

You will learn… 1. How to maximise every piece of content you produce and why video should be the central focus of your content creation efforts. 2. Why it’s important to take the calculated risk to invest in the business you want, rather than the business you have right now – invest in content creation and repurposing, and leads and sales will come in! 3. How you could use longer LinkedIn videos (or ‘events’) to invite and interview guests and encourage more people to watch and engage with your live videos.

About Amy If you’d like to connect with Amy, you can find her on her website, on LinkedIn, Facebook, and Instagram.

 

And if you’d like to purchase Amy’s book – Content 10x: More Content, Less Time, Maximum Results, you can find it here.

Previous guests mentioned in this episode Making Your Mark Online with Jammy Digital How to do live video with confidence with Ian Anderson Gray Do you want to learn more about using LinkedIn for business?

Work with Louise