AI can now knock out a decent caption in seconds. Handy, mildly terrifying, and exactly why "I create better content than AI" isn't the flex it used to be for freelance social media managers. This episode is about becoming the marketer your clients can't replace.

Hit play to hear

→ How longer-term thinking makes a client see you as a strategist

→ The one thing almost no social media manager does (and why it's the easiest way to become impossible to replace)

→ What most social media managers have never looked at, and why you should start.

→ Why "here's what happened" isn't a strategic report, and what to say instead if you want to get booked again

We're also giving you a cool AI prompt to help you pressure test your client's offers. Drop us a DM on Instagram saying "203", and we'll send it over.

The organic reach window on Threads is closing as Meta rolls out ads, and the freelancers building expertise now will have a real advantage when it does. So should YOU be offering a Threads service in 2026?

Press play to hear:

→ What Adam Mosseri says about the Threads algorithm that completely changes how you'd use it for clients.

→ Why the content format most social media managers are leaning on is actually the lowest-performing one on the platform.

→ How to scope and price Threads work properly for profit and success.

→ Which types of clients are getting the best results from Threads right now, and where the real retainer opportunity sits.

Join the membership

The membership is where freelance social media managers learn to build flexible, profitable offers and expert systems. You get monthly expert training, coaching from us, a community of hundreds of SMMs, and full access to our Hubsy software to manage your invoicing, social media and email marketing, create websites, sales pages and more, all in one place.

Less than £3 a day for annual members. Check out all the details to join here.

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

Marketing yourself is non-negotiable. But somewhere along the line, "be visible" became "post three times a day on every platform, go viral, show your face constantly, and basically become an influencer on top of doing your actual job."

That's not what visibility means. And if that advice has been putting you off doing anything at all, this episode is for you.

Hit play to hear

→ The platform mistake that keeps freelance social media managers invisible (Listen to episode 197 for more on this)

→ What your content actually needs to do to make someone think "I need to hire this person"

→ Why your results are more powerful than your personality when it comes to getting clients

→ Where most social media managers are wasting their time

Join the membership

The membership is where freelance social media managers learn to build flexible, profitable offers and expert systems. You get monthly expert training, coaching from us, a community of hundreds of SMMs, and full access to our Hubsy software to manage your invoicing, social media and email marketing, create websites, sales pages and more, all in one place.

Less than £3 a day for annual members. Check out all the details to join here.

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

200 episodes of JFDI, and this time we handed the mic over to you. Our community sent in the questions, and we're answering them in this anniversary episode!

Hit play to hear

→ The jobs neither of us expected would lead us into social media, years before it was ever a proper career

→ How a disagreement in a Florida swimming pool somehow turned into the business we run today

→ How we manage "balancing" a podcast, a membership and family life (spoiler, it's messier than the version you see online)

→ Our thoughts on retirement

And more!

Join the membership

The membership is where freelance social media managers learn to build flexible, profitable offers and expert systems. You get monthly expert training, coaching from us, a community of hundreds of SMMs, and full access to our Hubsy software to manage your invoicing, social media and email marketing, create websites, sales pages and more, all in one place.

Less than £3 a day for annual members. Check out all the details to join here.

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

There's a window of opportunity opening up right now that could add a proper chunk of income to your business before Christmas but most social media managers are going to miss it completely.

Don't be one of them.

Hit play to hear

→ Why the thing that makes you nervous about trying this is proof you'd be brilliant at it

→ The skills you're already using every day that mean you can get going quicker than most.

→ The bare minimum you should charge once you add this to your services, and why doing this tends to keep clients longer than usual.

Join the sprint here, and we'll walk you through everything in time for Q4!

Your pricing is probably doing you a disservice and losing you clients.

Listen to hear:

→ The one question to ask yourself before your next discovery call.

→ Why the most popular pricing models might be putting your income at risk.

→ The three places to start repositioning yourself.

→ What the social media managers who will thrive in the next 12 months are doing.

Join the membership

The membership is where freelance social media managers learn to build flexible, profitable offers and expert systems. You get monthly expert training, coaching from us, a community of hundreds of SMMs, and full access to our Hubsy software to manage your invoicing, social media and email marketing, create websites, sales pages and more, all in one place.

Less than £3 a day for annual members. Check out all the details to join here.

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

Google just gave social media a search engine upgrade. And most people haven't clocked what it actually means for them.

Hit play to hear

→ What the Google Platform Properties update actually is, and the specific thing it means you can now do for your clients

→ The three things worth auditing across your accounts and your clients' this week

→ How to turn this into a specific, measurable service line you can put on your next proposal

Get more information on the Google update here

Join the membership

The membership is where freelance social media managers learn to build flexible, profitable offers and expert systems. You get monthly expert training, coaching from us, a community of hundreds of SMMs, and full access to our Hubsy software to manage your invoicing, social media and email marketing, create websites, sales pages and more, all in one place.

Less than £3 a day for annual members. Check out all the details to join here.

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

Landing a new long-term client doesn't happen overnight. It takes weeks, sometimes months, for someone to decide to hire a freelance social media manager, which is brutal when you've got a gap to fill right now.

In this episode, we're walking you through the exact things to do the moment you need a client, plus the one move that brings in cash while the slower strategies do their thing.

Hit play to hear

→ The first thing to do the moment you've got capacity.

→ The move that converts way faster than chasing cold leads.

→ How to bring in some quick cash while you wait for those slower long-term clients to land

Drop us a DM on Instagram saying "196", and we'll send you a detailed checklist to make these steps even easier!

Join the membership

The membership is where freelance social media managers learn to build flexible, profitable offers and expert systems. You get monthly expert training, coaching from us, a community of hundreds of SMMs, and full access to our Hubsy software to manage your invoicing, social media and email marketing, create websites, sales pages and more, all in one place.

Less than £3 a day for annual members. Check out all the details to join here.

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

If you're seeing people online raving about how great Claude or ChatGPT is, but you're still getting average results, it's probably because you've not built a second brain.

It's the difference between AI being a slop you have to rewrite every time, and AI being a properly onboarded member of your team who barely needs tweaking.

Listen to learn

→ Why social media managers need a second brain more than anyone else on the planet

→ The boring setup step you shouldn't skip (but probably have)

→ Why using AI in your business means you should be charging more, not less

→ What goes into a second brain, and where to keep everything.

The bit most social media managers get wrong about niching down is thinking it's about the clients they're allowed to work with. It's not. In this episode we're diving into why niching is so crucial and why you shouldn't put it off any longer.

Hit play to hear

→ What being clear and consistent with your messaging does for your rbusiness

→ Why a smaller, niche audience can land you better-paying clients than chasing a big broad one

→ How to work out your niche without boxing yourself in for life (it's not a puppy, you don't have to keep it forever)

→ Why "I work with small businesses" isn't a niche, and the question to ask yourself instead

Join the membership

The membership is where freelance social media managers learn to build flexible, profitable offers and expert systems. You get monthly expert training, coaching from us, a community of hundreds of SMMs, and full access to our Hubsy software to manage your invoicing, social media and email marketing, create websites, sales pages and more, all in one place.

Less than £3 a day for annual members. Check out all the details to join here.

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.