Raise Your Visibility Online — LinkedIn for Business Growth

In this episode I recap the Social Media Bootcamp in Belfast, October 2019.  With speakers including Ian Anderson Gray, Alex Curtis, Erin Thomas Wong and David Cochrane of the Irish Times.

I also share the latest updates for LinkedIn Events and Company Pages.

If you would like help with your LinkedIn, why not book a LinkedIn profile review at www.socialbeeni.com/workwithme 

Do you have a LinkedIn profile that you hardly ever use? Or do you regularly post status updates on LinkedIn and start conversations with the prospective customers and clients in your network? As promised, from this week onwards, the show is going to focus more heavily on LinkedIn, and in this episode, I share some tips on how you can start using the platform by engaging with other people’s content and by creating your own updates and articles. LinkedIn has the potential to help you raise your profile and establish yourself as an expert in your field, but before you start commenting and sharing updates, you need your profile to be up-to-date and set up correctly, so people in your network know exactly what you do and why they should connect with you. If you do need some help setting your profile up, check out my LinkedIn services on my Work with me page or scroll down for more information. You will learn… 1. Why posting status updates and starting conversations on LinkedIn is important for you and your business and how you can start to be more strategic and share updates on topics that you’re an expert in. 2. Why LinkedIn are starting to recommend articles in their newsfeed and how this can benefit you and your business. 3. Why you should be selective about the people you accept connection requests from and be mindful of joining messaging/commenting threads.

Celebrating episode 100 answering my listeners’ questions

What’s the story behind my business and my podcast name? 

Who’s my favourite podcast guest?

What tips would I share with someone starting a podcast? 

These are just some of the questions my listeners asked me in advance of my 100th episode. To celebrate, I answer these and more questions in today’s solo episode. So if you want to find out more about how I come up with topics, how I choose my guests, all the way to what microphone I use, this is the episode for you. 

I’d like to take this opportunity to thank my listeners for their brilliant questions and to let you all know that I appreciate every single one of you listeners. From next week, you’ll see the podcast take a new direction as I continue to specialise in LinkedIn training. So if you have any ideas or suggestions for a new podcast name and tagline, get in touch – I love hearing from you!

You will learn…

1. The story behind my business and podcast name and how I became a She Means Business accredited trainer for Facebook and Instagram (and the story of me being invited at 10, Downing Street). 
2. My top tip on pitching yourself as a podcast guest to be on someone else’s show. 
3. My top tips on starting (and running) your own podcast show.

Podcast episodes and guests I mentioned

Ep. 1 – Social Bee podcast episode 1 with Hannah Martin, Talented Ladies Club. 

Ep. 8 – Growing a business through your networks with Jennifer Corcoran, The Super Connector. 

Ep. 17 – Taking the next step – Entrepreneurship with Kate Erickson. 

Ep. 42 – Taking a Pilates class online with Louise Humphrey. 

Ep. 55 – How to build your brand through speaking events with Carol Cox.

Ep. 63 – Building your business online with Natalie Eckdahl. 

Ep. 66 – How to be a virtual assistant, with Catherine Gladwyn. 

Ep. 69 – John Lee Dumas on the power of connecting with your community. 

Ep. 85 - Batching your content writing and running your own business with Sara Bussandri.

Ep. 98 – Growing your business through podcasting with Colin Gray. 

Resources I mention in this episode

My podcast editor, Chris of ST Mastering. 

My show notes writer, Sara Bussandri.

My VA, Catherine Gladwyn of Delegate VA. 

Enterprise Nation. 

Want to work with me?

Get my help to build your personal brand on LinkedIn

Check out my LinkedIn training and services on my Work with me page. I offer two types of LinkedIn profile reviews – get my feedback through a 20-minute video or upgrade to an additional 30-minute Zoom call to discuss my comments and ask me questions. And if you want my help in writing your headline and profile, I also offer a done-for-you service where I write the About section of your profile for you.

If you’d like more help on your LinkedIn strategy, you can work with me on a one-to-one strategy session. 

Join The Social Bee Academy!

I run a monthly membership, The Social Bee Academy, where I can teach you how to raise your visibility online through social media, email marketing, podcasting, blogging, and much more. The first month is only £10 if you use code SOCIAL-BEE-TRIAL. After that, for only £30 per month, you get access to me and the rest of the community to ask for help with anything you need to grow your business online. 

If you’re in Northern Ireland, I also run regular workshops to help you use social media for your business, so keep an eye out on Eventbrite for any upcoming workshops you may be interested in. 

The Social Media Bootcamp – Content Marketing for Business. 17th October 2019, Belfast

Following the success of our first Social Media Bootcamp in May 2019 at the iconic Titanic hotel in Belfast, my friend and colleague Ashleigh Watson of Copper Square Communications and I are proud to announce that tickets for our second bootcamp-style conference are now on sale. The second Social Media Bootcamp is all about Content Marketing for Business and is taking place on Thursday, 17th October 2019 in Belfast. Here are some of our amazing speakers – go and check them out! 

Erin Thomas Wong, founder of Making Mumpreneurs. 

Alex Curtis, founder of The Lead Engine. 

Ian Anderson Gray, who was my guest on episode 91. 

More about me. 

If you enjoy the show, I’d be very grateful if you could share it with at least another person and leave me a review on iTunes. And if you haven’t subscribed yet, why not?

If you have any questions on this episode or on LinkedIn, I’d love for you to reach out. You can find me on LinkedIn, Instagram, Facebook or Twitter. 

Also, come and join my Facebook group for podcast listeners, Social Beehive, where we chat about the topics I cover on the podcast, you can share your feedback, and get in touch about upcoming episodes. 

And if you want to find out more about how you can work with me or what events I am running in the future, head over to my website or email me at [email protected].

To receive exclusive access to my monthly value-packed webinars, join my 30-day social media challenge.

What is your personal brand and how do you build one on LinkedIn?

Do you have a LinkedIn profile? Do you create content and engage on the platform? Have you thought about how you want people to remember you?

In this week’s solo episode, I talk about building your personal brand on LinkedIn. I explain why you need to think carefully about the way you present yourself on LinkedIn (and online in general) and why having a strong, professional profile is important.

If you want to raise your profile on LinkedIn, I encourage you to focus on what you want to be known for and on how you can position yourself as an expert in your industry. As a platform, LinkedIn currently presents a unique opportunity for you to grow your personal brand, expand your network and have your own voice online, so don’t missyour chance!

And if you want to find out more about how I can help you with your LinkedIn profile, stay tuned until the end or visit www.socialbeeni.com/workwithme 

You will learn…

1. Why you should think about how your personal brand comes across on different platforms.
2. Why you should start commenting on other people’s posts on LinkedIn (even if you’re not ready to start posting your own content yet!).
3. Why writing articles on LinkedIn is a great way to raise your personal profile and help you make your mark on the platform.

If you’re in Northern Ireland, I also run regular workshops to help you use social media for your business, so keep an eye out on Eventbrite for any upcoming workshops you may be interested in.

The Social Media Bootcamp – Content Marketing for Business. 17 th October 2019, Belfast Following the success of our first Social Media Bootcamp in May 2019 at the iconic Titanic hotel in Belfast, Ashleigh Watson of Copper Square Communications and I are proud to announce that tickets for our second bootcamp-style conference are now on sale.

The second Social Media Bootcamp is all about Content Marketing for Business and is taking place on Thursday, 17 th October 2019 in Belfast.

Here are some of our amazing speakers – go and check them out!

Erin Thomas Wong, founder of Making Mumpreneurs. Alex Curtis, founder of The Lead Engine. Ian Anderson Gray, who was my guest on episode 91.

More about me. If you enjoy the show, I’d be very grateful if you could share it with at least another person and leave me a review on iTunes. And if you haven’t subscribed yet, why not?

If you have any questions on this episode or LinkedIn, please get in touch. And if you want to find out more about how you can work with me or what events I am running in the future, head over to my website or email me at [email protected].

Growing your business through podcasting with Colin Gray

Do you listen to podcasts?

Have you been thinking about starting your own podcast show? 

In this week’s episode, I interview Colin Gray (a.k.a. The Podcast Host), who helps people to start and run successful podcasts. Colin started his career in university, teaching lecturers how to use technology more effectively. That’s when he first came across and learnt about podcasting back in 2008. Fast-forward to today, and Colin hosts his own podcast, The Podcraft Podcast, runs a membership to help people start and run successful podcasts, and provides podcasting software through altitude.com. In our interview, Colin and I talk about what makes a great podcast show and discuss the various formats you can choose from (and why) when it comes to podcasting. Also, stay tuned until the end, when Colin and I compare notes about our speaking careers, and Colin shares a great tip that will help you evaluate whether being a speaker is right for you and your business. 

You will learn…

1. How to create a unique angle for your podcast show. 
2. What a ‘seasonal show’ is and what the benefits of creating one are (both for the host and for the audience). 
3. How a podcast show is different from a Netflix series! 

And much more!

More about Colin

Colin’s podcast – The Podcraft Podcast. 

Colin’s website – The Podcast Host. 

Colin’s podcasting software – Altitude. 

Colin on Twitter. 

Want to work with me?

Join The Social Bee Academy!

I run a monthly membership, The Social Bee Academy, where I can teach you how to raise your visibility online through social media, email marketing, podcasting, blogging, and much more. The first month is only £10 if you use code SOCIAL-BEE-TRIAL. After that, for only £30 per month, you get access to me and the rest of the community to ask for help with anything you need to grow your business online. 

If you’re in Northern Ireland, I also run regular workshops to help you use social media for your business, so keep an eye out on Eventbrite for any upcoming workshops you may be interested in. 

My one-to-one strategy session on LinkedIn

If you’d like more help on your LinkedIn strategy, you can work with me on a one-to-one strategy session. 

The Social Media Bootcamp – Content Marketing for Business. 17th October 2019, Belfast

Following the success of our first Social Media Bootcamp in May 2019 at the iconic Titanic hotel in Belfast, my friend and colleague Ashleigh Watson of Copper Square Communications and I are proud to announce that tickets for our second bootcamp-style conference are now on sale. The second Social Media Bootcamp is all about Content Marketing for Business and is taking place on Thursday, 17th October 2019 in Belfast. 

Here are some of our amazing speakers – go and check them out! 

Erin Thomas Wong, founder of Making Mumpreneurs. 

Alex Curtis, founder of The Lead Engine. 

Ian Anderson Gray, who was my guest on episode 91. 

More about me. 

If you enjoy the show, I’d be very grateful if you could share it with at least another person and leave me a review on iTunes. And if you haven’t subscribed yet, why not?

Also, come and join my Facebook group for podcast listeners, Social Beehive, where we chat about the topics I cover on the podcast, you can share your feedback, and get in touch about upcoming episodes. 

And if you want to find out more about how you can work with me or what events I am running in the future, head over to my website or email me at [email protected].

Do you feel in control of the money you make and spend in your business?

Do you know which products or services are the most profitable for you?

Have you been thinking about outsourcing some business tasks but worry that you might not be able to afford it?

Then you’ll want to listen to this episode! This week on the podcast, I interview my good friend Carmel Seery, who is a Management Accountant. Carmel helps business owners and entrepreneurs build profitable businesses by understanding their figures and by focusing on their most profitable activities. During the interview, Carmel and I talk about the importance of tracking your expenses as well as your payments and about the need to focus on planning, forecasting, and money management when it comes to running events and conferences (especially large ones like our Social Media Bootcamp in Belfast!).

Why do we buy things? Is pricing always a deciding factor? 

Does how we phrase something or the colours we use on our website buttons matter? 

In this week’s episode, I interview Melina Palmer, who hosts The Brainy Business podcast. Melina has a Master’s Degree in Behavioural Economics and helps businesses to understand why people buy and how the brain makes decisions. Through her workshops, talks, and online courses, Melina teaches people how, by making small tweaks to your messaging, pricing, and products, you can increase leads and conversions. 

In this episode, Melina shares some of the key concepts of behavioural economics that she also unpicks and explains in her own podcast show – things like ‘framing’ or ‘nudging’. And to celebrate the launch of her first online course, Melina has kindly shared not one but two exclusive discount codes with the listeners of The Social Bee podcast and is giving us access to her first course module (all about mindset) for FREE! Just scroll down to find the relevant info and enjoy this episode. I hope you’ll find it as fascinating as I did! 

You will learn…

1. Why the way you say something is so much more important than what you’re trying to communicate (and how knowing this can help you make more sales in your business). 
2. How the subconscious brain works (and what it’s driven by), and why it’s responsible for making 99% of all decisions. 
3. Why ‘familiarity’ is important and why you should think about different ways to say the same thing to your audience to help them take it in and accept it. 

More about Melina 

Melina’s podcast – The Brainy Business. In our interview, Melina specifically mentioned episode 61- Color Theory, where she talks about how Google tried several shades of blue for their buying buttons. Check it out! 

Melina’s website – The Brainy Business. 

Melina on LinkedIn, Twitter, Facebook, and Instagram. 

Melina is also launching her first online course on Pricing, which includes a live workshop on Zoom. The course starts on September, 9th 2019, and she’s kindly offered the listeners of The Social Bee podcast the following discount codes:

• Use code BEE100OFF to get $100 off the online course PLUS workshop – buy here. 
• Use code BEE50OFF to get $50 off the online course – buy here. 

You can also access the first module (on mindset) of Melina’s Pricing course for FREE – just click here to access it. 

Podcast episodes mentioned in this episode

Episode 73 – Selling through relationships with Nikki Rausch. 

Want to work with me?

Join The Social Bee Academy!

I run a monthly membership, The Social Bee Academy, where I can teach you how to raise your visibility online through social media, email marketing, podcasting, blogging, and much more. The first month is only £10 if you use code SOCIAL-BEE-TRIAL. After that, for only £30 per month, you get access to me and the rest of the community to ask for help with anything you need to grow your business online. 

If you’re in Northern Ireland, I also run regular workshops to help you use social media for your business, so keep an eye out on Eventbrite for any upcoming workshops you may be interested in. 

My one-to-one strategy session on LinkedIn

If you’d like more help on your LinkedIn strategy, you can work with me on a one-to-one strategy session. 

LinkedIn 4-week coaching programme (September 2019)

Want to become a thought leader on LinkedIn, raise your profile, make connections, and build your business? Then join my 4-week group coaching progamme in September. To apply and reserve your space, email me at [email protected].

The Social Media Bootcamp – Content Marketing for Business. 17th October 2019, Belfast

Following the success of our first Social Media Bootcamp in May 2019 at the iconic Titanic hotel in Belfast, my friend and colleague Ashleigh Watson of Copper Square Communications and I are proud to announce that tickets for our second bootcamp-style conference are now on sale. The second Social Media Bootcamp is all about Content Marketing for Business and is taking place on Thursday, 17th October 2019 in Belfast. 

Here are some of our amazing speakers – go and check them out! 

Erin Thomas Wong, founder of Making Mumpreneurs. 

Alex Curtis, founder of The Lead Engine. 

Ian Anderson Gray, who was my guest on episode 91. 

More about me. 

If you enjoy the show, I’d be very grateful if you could share it with at least another person and leave me a review on iTunes. And if you haven’t subscribed yet, why not?

Also, come and join my Facebook group for podcast listeners, Social Beehive, where we chat about the topics I cover on the podcast, you can share your feedback, and get in touch about upcoming episodes. 

And if you want to find out more about how you can work with me or what events I am running in the future, head over to my website or email me at [email protected].

To receive exclusive access to my monthly value-packed webinars, join my 30-day social media challenge.

If you enjoyed this episode, let us know!