Raise Your Visibility Online — LinkedIn for Business Growth

Today, we’re diving into the fascinating world of networking and visibility with Mary McKenna, an entrepreneur and angel investor who knows a thing or two about making connections that count. Mary shares her journey from corporate life to the vibrant startup scene in Northern Ireland, where she co-founded initiatives like Awaken Hub and Awaken Angels, dedicated to empowering women entrepreneurs. We’ll explore how visibility is crucial for startups looking to attract talent and investment, and Mary’s unique approach to maintaining her network through her "100 People" initiative. This episode is packed with actionable insights and inspiring stories that will help you elevate your online presence and grow your business. So grab a seat, and let’s get into how we can all plant our own flowers in the entrepreneurial garden!

Join host Louise as she sits down with Mary McKenna MBE, an exited technology founder, angel investor, and serial entrepreneur who describes herself as a "critical friend and backer of horses."

In this inspiring conversation, Mary shares her journey through three distinct career phases, from finance director to startup founder to her current portfolio of investments and mentorship roles.

Mary McKenna MBE is an entrepreneur, innovator, thought leader, advisor, and angel investor based in Northern Ireland. She is the co-founder of Awaken Hub, Ireland's first social enterprise for women founders, and Awaken Angels, Ireland's first and only women-led angel syndicate. Mary received her MBE for services to digital technology, education, and innovation.

1. Three phases: corporate employee, startup founder, angel investor/mentor
2. Co-founding and selling Learning Pool
3. Transitioning from wage slave to entrepreneurial freedom

1. Entrepreneur in Residence at University of Oxford and Ulster University
2. Investment committee member at Coin Invest Capital (Lithuania)
3. Mentoring hundreds of founders annually
4. Building Awaken Hub and Awaken Angels

1. 
   
2. Challenges women face in raising early-stage financing
3. The importance of flexible accelerator programs for working mothers
4. Building Ireland's first women-led angel syndicate
5. Supporting women founders across the island of Ireland

1. 
   
2. The "100 People" exercise for maintaining your network
3. Building a network of value, not just utility
4. Why networking is a long-term investment
5. The importance of being in credit with your network

1. 
   
2. The two hardest jobs: attracting talent and raising investment
3. Why visibility matters for recruitment
4. The mindset differences between corporate and startup culture
5. Speaking engagements and building your profile

"I call myself a critical friend and backer of horses"

"Planting a thousand flowers and seeing which of them grow"

"Networks are about we, we, we - not me, me, me"

"Every opportunity in business is attached to a person"

"I always like to be in credit with my network"

1. Awaken Hub - Social enterprise supporting women founders across Ireland
2. Awaken Angels - Ireland's first women-led angel syndicate
3. Learning Pool - E-learning company co-founded by Mary
4. Coin Invest Capital - Lithuanian sovereign investment fund

1. LinkedIn: Mary McKenna
2. Blue Sky: @MaryMcKenna

Louise is a LinkedIn expert and author of "Raise Your Visibility on LinkedIn" who helps professionals and businesses build their online presence and networks of value.

1. [00:02:00] Mary's six-word introduction
2. [00:04:00] The three phases of Mary's career
3. [00:09:00] Starting Awaken Hub during COVID
4. [00:14:00] The two hardest jobs for startup CEOs
5. [00:21:00] Networking and people collecting
6. [00:28:00] The "100 People" exercise

#WomenInTech #Entrepreneurship #AngelInvesting #Startups #Networking #Visibility #WomenFounders #NorthernIreland #Leadership #Mentorship

If you enjoyed this episode, please subscribe, rate, and review. Share with anyone who would benefit from Mary's insights on building networks, supporting women founders, and creating visibility in business.

Takeaways:

1. In this episode, we learned the importance of visibility for entrepreneurs, especially women, to secure investment in their startups.
2. Mary's journey from corporate finance to entrepreneurship highlights the value of adaptability and continuous learning in the business world.
3. Awaken Hub serves as a vital community for women founders in Ireland, addressing the need for support and visibility in a male-dominated industry.
4. Networking is not just about connections; it's about building reciprocal relationships that foster mutual benefit and growth over time.
5. The concept of 'planting a thousand flowers' emphasizes experimentation in entrepreneurship, where not every idea will bloom, but some will thrive beautifully.
6. Mary's practice of reconnecting with 100 people each year showcases a proactive approach to maintaining and refreshing one’s professional network.

Companies mentioned in this episode:

1. Awaken Hub
2. Learning Pool
3. Invest Capital
4. Elemental Software

Louise Brogan dives deep into the exciting changes happening on LinkedIn with a fresh perspective on how to leverage the platform effectively. The big news? LinkedIn has upgraded its algorithm to a more sophisticated AI model that understands content like a human, meaning old strategies and hacks are now obsolete. This episode emphasizes the shift from keyword stuffing to crafting authentic, engaging narratives about ourselves and our expertise. It’s a game-changer for anyone looking to raise their visibility online—no more chasing trends or posting at specific times just to get noticed. Instead, we should focus on being genuine, helpful, and sharing our unique stories, as this new AI is all about connecting real people with real insights.

In this episode of Raise Your Visibility Online, Louise Brogan discusses LinkedIn's latest change: the introduction of an AI-driven foundational model for personalized ranking and recommendations. Highlighting insights from AI expert Christopher Penn, the episode explains how LinkedIn now uses AI to read and understand posts and profiles like a human would. This shift means that older strategies, like focusing on keywords and specific posting times, are now obsolete. Instead, users should focus on being authentic, sharing genuine content, and engaging meaningfully with others. This update makes LinkedIn simpler and more effective for job seekers, business owners, and freelancers who showcase their genuine expertise and knowledge.

00:00 Introduction and Overview

01:23 LinkedIn's New Algorithm: A Game Changer

02:58 Understanding the AI's Role

04:54 Impact on Your LinkedIn Strategy

05:52 Practical Tips for LinkedIn Success

08:15 The Future of Social Media Algorithms

09:00 Conclusion and Final Thoughts

Louise Brogan dives deep into the transformative changes happening on LinkedIn, revealing how these updates are reshaping the landscape of professional networking. With a fresh approach to content visibility, LinkedIn has implemented an AI-driven model that not only enhances the relevance of posts but also emphasizes genuine human connection. Gone are the days of relying on outdated hacks like perfect posting times or emoji strategies; instead, the platform now prioritizes substantial content that reflects true expertise. Louise emphasizes the importance of telling one's professional story authentically, urging listeners to engage in meaningful conversations rather than generic comments. This shift in strategy encourages users to be real and relatable, fostering an environment where genuine expertise shines through. Overall, this episode serves as a wake-up call for professionals to adapt to LinkedIn's new norms, focusing on the quality of interactions rather than superficial tactics.

Takeaways:

1. LinkedIn has made a significant change in how it serves content to users, utilizing AI to better understand language and context.
2. The importance of authenticity on LinkedIn cannot be underestimated; being genuine and helpful is now the key to visibility.
3. Forget old strategies; LinkedIn's new algorithm rewards real conversations and meaningful interactions over gimmicky hacks.
4. Your LinkedIn profile should tell a coherent story about your career rather than just being a list of buzzwords and achievements.
5. Job seekers can benefit greatly from the AI's ability to read profiles like a story, showcasing skills and experiences clearly.
6. The future of social media is leaning towards AI-driven engagement; being a real person is now more crucial than ever.

Companies mentioned in this episode:

1. LinkedIn
2. Christopher Penn

In this inspiring episode of 'Raise Your Visibility Online,' LinkedIn expert and CEO Louise Brogan sits down with Lou Doyle, co-founder and CEO of Needi, a revolutionary corporate gifting concierge service that's transforming how businesses connect.

Lou shares her remarkable entrepreneurial journey - from her early days in recruitment and traveling the world, to launching a cutting-edge tech company that blends psychology and AI to create meaningful corporate connections. Discover how she's tackling corporate waste while supporting local businesses through innovative gifting solutions.

This episode is packed with actionable insights for business owners, industry experts, and aspiring entrepreneurs looking to leverage technology, build meaningful connections, and create sustainable business models that make a real impact.

• How to transition from traditional industries to tech entrepreneurship

• The psychology behind effective corporate gifting strategies

• Building algorithms that create genuine human connections

• Strategies for reducing waste while growing your business

• How to leverage local partnerships for global impact

• The importance of making recipients feel truly valued

• Practical steps for building a tech-driven business from scratch

• Corporate gifting tactics that actually work for large organisations

• The Power of Connection: Learn why meaningful gifts foster stronger business relationships than generic corporate swag
• Tech Meets Psychology: Discover how AI algorithms can be designed to understand human preferences and create personalized experiences
• Sustainable Business Models: See how reducing waste and supporting local businesses can be profitable growth strategies
• Entrepreneurial Mindset: Understand the journey from employee to CEO and the mindset shifts required for success

Lou Doyle is the co-founder and CEO of Needi, a corporate gifting concierge service that's revolutionising how companies show appreciation and build connections. With a background in recruitment and a passion for technology and data, Lou has created an innovative platform that combines psychology with AI to deliver meaningful gifting experiences while supporting sustainability and local businesses.

• 
  
• 00:00 Introduction to Raise Your Visibility Online
• 00:52 Meet Lou Doyle: Entrepreneur and Mom
• 04:16 The Journey to Entrepreneurship
• 06:39 The Birth of Needi: A Gifting Company
• 13:27 Building a Tech-Driven Business
• 16:32 Passion for Tech and Data
• 17:10 The Power of Connection
• 19:48 Building Needi from Scratch
• 22:55 Corporate Gifting Strategies
• 28:53 Future Growth and Global Expansion
• 30:43 How to Connect with Needi

[email protected]

www.needi.co.uk

https://www.linkedin.com/in/louiseneedi/

Louise Brogan is a LinkedIn expert, CEO, and host of 'Raise Your Visibility Online.' She helps business owners, industry experts, and entrepreneurs elevate their online presence and grow their ventures through strategic visibility and networking.

• Business owners looking to improve corporate relationships
• Entrepreneurs interested in tech startups
• Industry experts seeking innovative connection strategies
• Anyone wanting to build a more sustainable business model
• Professionals looking to elevate their online presence

Don't forget to subscribe, rate, and review 'Raise Your Visibility Online' to help more entrepreneurs discover these valuable insights!

Episode Description:

In this episode of Raise Your Visibility Online, LinkedIn expert Louise Brogan dives into the latest research on LinkedIn posting frequency and content strategy. Discover how often you should post, what types of content drive the most engagement, and practical tips to boost your reach and visibility. Whether you’re a business owner or entrepreneur, you’ll walk away with actionable strategies to grow your audience and make LinkedIn work for you.

Shownotes:

• Welcome and introduction to Louise Brogan, LinkedIn expert and CEO
• Surprising new research from Buffer on LinkedIn posting frequency
• Key findings:
• Posting 2–5 times/week: +1,182 impressions per post
• Posting 6–10 times/week: +5,000 impressions per post
• Posting 11+ times/week: Up to 17,000 more impressions per post
• The compounding effect of frequent posting
• Practical tips for busy professionals:
• How to repost for different time zones
• Balancing quality and quantity
• Content ideas that work:

1. Industry news & analysis
2. Behind-the-scenes content
3. Step-by-step tutorials
4. Surprising stories
5. Simplifying complex topics
6. Showcasing your work
7. Actionable insights
8. Collaborations & joint webinars
9. Memorable frameworks (COPE: Create Once, Publish Everywhere)
10. Community spotlights
11. Micro-interviews

• Why carousels outperform other formats on LinkedIn
• Tips for creating effective carousel posts
• The importance of consistency and delivering value
• Resources mentioned:
• Buffer’s research
• Ramit Sethi’s “I Will Teach You To Be Rich”
• The COPE framework
• Connect with Louise:
• Join the conversation on LinkedIn
• Visit the blog for more tutorials
• Subscribe, share, and leave a review!

Today, we’re diving into the world of SEO with Sylvia Del Corso, the CEO of Pink SEO, a specialized agency helping businesses enhance their online visibility. Sylvia, a Britalian and a mother of two teenagers, shares her journey from running a full-service digital agency in Italy to launching her own focused SEO business in London. We explore her data-driven approach to SEO, the importance of storytelling in digital marketing, and how she navigates the challenges of entrepreneurship while raising a family. With actionable insights and real-world strategies, this episode is packed with advice for anyone looking to boost their online presence. Get ready to learn about the power of SEO and the unique challenges of running a business in today’s digital landscape!

Join Louise Brogan as she sits down with Sylvia del Corso, the Brit-Italian CEO and founder of Pink SEO, a specialized SEO agency based in West London. In this inspiring conversation, Sylvia shares her entrepreneurial journey from running a full-service digital agency in Italy to building a focused SEO consultancy with a team of nine in the UK.

Discover how this mom of two teenagers navigated the challenges of relocating to a new country, starting over professionally, and making the bold decision to convert freelancers into full-time employees to provide better security and growth opportunities.

Guest Bio

Sylvia del Corso is the Director of Pink SEO, a specialized search engine optimization agency based in West London. Originally from Italy, Sylvia relocated to London in 2016 with her family and rebuilt her digital marketing career from the ground up. She leads a team of nine specialists focusing primarily on medical practices, including private doctors and consultants, helping them improve their online visibility through data-driven SEO strategies.

Key Topics Discussed Entrepreneurial Journey

1. Transitioning from a family-run digital agency in Italy to starting fresh in London
2. The decision to specialize in SEO rather than offering full-service digital marketing
3. Building a team from freelancers to full-time employees (PAYE)

Business Strategy

1. Why specialization beats generalization in digital marketing
2. The importance of data-driven decision making in SEO
3. Targeting medical practices and achieving top rankings for competitive terms like "SEO for IVF clinics"

Work-Life Balance

1. Managing a growing business while raising two teenagers
2. The reality of entrepreneurial life - no family support system in a new country
3. Offering flexibility to team members who are also parents

SEO and Content Strategy

1. The critical importance of original, experience-based content over AI-generated material
2. Google's E-E-A-T framework (Expertise, Experience, Authority, Trust)
3. Why case studies are underutilized but powerful SEO assets
4. The dangers of relying solely on AI for content creation

Public Speaking and Thought Leadership

1. Overcoming accent-related insecurities to become a confident speaker
2. How to get speaking opportunities at industry events
3. Using speaking engagements to build authority and attract clients

LinkedIn Strategy

1. Balancing company and personal LinkedIn presence
2. The power of authentic, in-the-moment content over heavily planned posts
3. Building genuine connections and sharing expertise

Key Takeaways

1. Specialization over generalization: Focus on one service area to become the go-to expert
2. Team investment pays off: Converting freelancers to employees creates stability and loyalty
3. Original content is king: AI-generated content lacks the personal experience that Google values
4. Case studies are powerful: They demonstrate real results and connect with potential clients through storytelling
5. Speaking builds authority: Public speaking opportunities can significantly boost credibility and lead generation
6. Authenticity wins on social media: Genuine, moment-driven content performs better than overly planned posts

Actionable Advice For SEO and Website Improvement:

1. Create individual pages for each service or treatment you offer
2. Develop detailed case studies showing before/after results
3. Focus on search intent - what are your customers actually looking for?
4. Leverage your unique experience and expertise (E-E-A-T) in content creation

For Business Growth:

1. Consider the long-term value of converting contractors to employees
2. Look for speaking opportunities at industry events to build thought leadership
3. Use LinkedIn authentically - share real moments and insights rather than overly polished content

For Work-Life Balance:

1. Build flexibility into your team structure for parents
2. Accept that entrepreneurship is all-consuming but can be incredibly rewarding
3. Don't try to be perfect at everything - focus on what matters most

Resources Mentioned

1. Pink SEO Website: Comprehensive resource library with free SEO knowledge and training webinars
2. YouTube Channel: Recorded training webinars and SEO tutorials
3. MadFest: Industry event where Sylvia overcame her public speaking fears
4. Independent Doctors Federation: Partnership for medical industry events

Connect with Sylvia

1. Website: Pink SEO (pinkseom.com)
2. LinkedIn: Search for Sylvia del Corso
3. Location: West London, UK

Quote of the Episode

"Google calls it E-E-A-T: Expertise, Experience, Authority and Trust. Those are things that no AI can replicate because they're uniquely yours, your business history. The patients you treat, the clients you serve, why you developed that approach - it's uniquely yours and cannot be replicated by AI."

Raise Your Visibility Online is hosted by Louise Brogan, LinkedIn expert, CEO, and former Dynamic Mom turned YouTuber. Each episode features conversations with business owners and industry experts who leverage LinkedIn and video to attract leads and scale their ventures.

Join us in this engaging episode featuring Sylvia Del Corso, the founder and CEO of Pink SEO, as she shares her journey from Italy to London and her insights on search engine optimization. Sylvia, a self-described Britalian, brings a unique flair to the conversation as she discusses her experiences running a specialized SEO agency that empowers businesses in various sectors, particularly medical and legal. The episode is rich with actionable advice on how to enhance online visibility, emphasizing that SEO is not just a technical endeavor but a strategic approach driven by data and numbers. Sylvia's passion for SEO is palpable as she breaks down the complexities of the field, making it accessible for all listeners. The conversation touches on the challenges of balancing motherhood and entrepreneurship, as Sylvia reflects on her life as a mother of two teenagers while running a growing business. She candidly shares her experiences with juggling work responsibilities and family life, resonating with many listeners who find themselves in similar situations. Her journey highlights the importance of nurturing a supportive team, as she explains her decision to transition from freelancers to full-time employees, ensuring they have job security during uncertain times. As the episode progresses, we delve into the evolving landscape of SEO, especially with the advent of AI. Sylvia discusses the importance of creating authentic, personalized content that resonates with audiences, rather than relying solely on AI-generated text. She emphasizes the need for businesses to share their unique stories and experiences to stand out in a crowded digital space. The episode wraps up with practical tips for improving website traffic and leveraging content effectively, making it a must-listen for entrepreneurs and marketers looking to elevate their online presence. Sylvia's expertise and genuine enthusiasm for helping others succeed shine through, leaving listeners inspired and equipped with the tools to enhance their own visibility online.

Takeaways:

1. Louise Brogan interviews Sylvia Del Corso, the CEO of Pink SEO, about her entrepreneurial journey.
2. Sylvia emphasizes the importance of a data-driven approach in SEO, highlighting its effectiveness.
3. The conversation reveals the challenges of balancing motherhood with running a successful SEO agency.
4. Sylvia shares insights on how to optimize content for search engines and the importance of storytelling.
5. Both speakers discuss the role of public speaking in raising visibility and building authority in their fields.
6. They emphasize the significance of authenticity in content creation over using AI-generated content.

Companies mentioned in this episode:

1. Pink SEO
2. Google
3. LinkedIn
4. AI
5. ChatGPT
6. Claude
7. Independent Doctors Federation
8. Mad Fest

Today, we’re diving deep into the struggles of LinkedIn company pages as their organic reach has plummeted dramatically. With data showing that company page visibility has dropped from 7% to just 2% by 2024, it’s crucial for businesses to rethink their strategies. We’ll explore the top mistakes companies are making, like boring banners and content deserts, and discuss how to turn that around with our new BOOST method. This episode is packed with actionable insights that will help you engage your audience, build authentic connections, and ultimately convert browsers into leads. Let’s get ready to give your company page the boost it needs!

Want to turn your LinkedIn Company Page into a lead-gen tool? In this episode, I share what’s working (and what’s not)

With actionable tips and strategies to enhance your LinkedIn company page, including optimizing the banner, improving the 'About' section, and creating engaging content.

I also want to introduce the BOOST method to elevate your LinkedIn presence and provide practical steps to leverage employee engagement.

Book your Company Page Audit & Training here https://louisebrogan.com/linkedin-company-page-audit-optimisation/

We will look at the importance of regular posting, social proof, and targeted calls to action.

Tune in for valuable insights on transforming your LinkedIn company page into a lead-generating tool.

00:00 Introduction to Raise Your Visibility Online

01:07 Understanding LinkedIn Company Pages

02:25 Common Mistakes on LinkedIn Company Pages

02:59 Improving Your LinkedIn Company Page

06:47 Boosting Engagement and Visibility

12:02 The BOOST Method for LinkedIn Success

15:52 Conclusion and Call to Action

The conversation kicks off with a warm welcome to listeners, diving straight into the valuable insights surrounding LinkedIn's company pages. As we explore the drastic drop in engagement rates from 7% in 2021 to a mere 2% in 2024, it becomes evident that businesses must adapt their strategies to counteract this alarming trend. Louise Brogan, our dynamic host and LinkedIn expert, lays out actionable steps that companies can implement right away to enhance their online visibility. Through a series of relatable anecdotes and a touch of humor, we examine common pitfalls such as having a 'ghost town' banner that fails to represent the brand's essence. Louise encourages companies to replace generic stock images with authentic visuals that resonate with their audience, emphasizing the power of storytelling and genuine connection. The episode takes a practical turn as Louise outlines five critical mistakes companies are making with their LinkedIn pages, offering solutions that are both straightforward and effective. By the end of our chat, the listener walks away with a toolkit brimming with strategies to boost engagement, nurture employee involvement, and ultimately transform their LinkedIn presence into a thriving digital asset. Transitioning seamlessly from the initial statistics, we delve deeper into the nuances of creating an engaging company page that not only reflects the brand's values but also invites interaction. The discussion shifts towards the importance of the 'about' section, where Louise proposes the 'for, what, how' formula to craft compelling narratives that captivate potential clients. We share tangible examples and brainstorm ideas that help listeners visualize how they can pivot their approach for better results. The episode is peppered with lighthearted moments as we laugh over some of the more cringe-worthy examples of company pages we've encountered, making the learning experience enjoyable and relatable. Towards the conclusion, Louise underscores the significance of regular, quality content, encouraging businesses to be a resource for their audiences rather than just a platform for self-promotion. This episode is not just about theory; it’s a call to action that inspires entrepreneurs and marketers alike to elevate their LinkedIn game. As we wrap up, Louise reminds us of the importance of community and connection on LinkedIn. By implementing the strategies discussed, businesses can turn their company pages into vibrant hubs of engagement. With a clear roadmap ahead and Louise’s infectious enthusiasm, we leave listeners feeling empowered to take their LinkedIn presence to the next level. Whether you're a seasoned entrepreneur or just starting out, this episode is packed with insights that can lead to real transformations in your business's online visibility.

Takeaways:

1. Company page reach on LinkedIn has drastically dropped from 7% in 2021 to only 2% by 2024, indicating a significant challenge for businesses.
2. To combat the drop in engagement, companies should focus on updating their company page visuals and incorporating employee contributions to enhance authenticity.
3. Creating compelling content and sharing valuable insights can transform a company page into a resource hub, attracting more visitors and engagement.
4. Using the 'Boost' method can help companies improve their storytelling, organic engagement, and calls to action, ultimately converting followers into leads.
5. Highlighting team members and their successes can humanize your brand, making it relatable and engaging to your audience on LinkedIn.
6. Regular posting and a structured content schedule can significantly increase follower growth and engagement rates on your LinkedIn company page.

Links referenced in this episode:

1. louisebrogan.com/inquiry

Want to raise your visibility and connect more powerfully with your audience?

In this episode, I sit down with Camilla Long, co-founder of Bespoke Communications, to explore how authentic communication can transform your business and leadership presence.

Camilla shares her journey from software developer to communications expert, the lessons she’s learned about building a high-performance team, and how storytelling and empathy mapping can help you stand out online.

You’ll learn:

• Why communication is the secret weapon for business growth

• How to build a team with complementary strengths

• The value of coaching and fresh external perspectives

• How to balance personal vs business visibility online

• Practical tools like empathy mapping to elevate your content and leadership

Listen in if you’re a business owner, team leader, or entrepreneur ready to communicate with more clarity, connection, and confidence.

Timestamps:

• 00:00 – Introduction
• 02:00 – Camilla’s background & business journey
• 06:30 – Building Bespoke Communications
• 12:00 – Team structure & operations
• 18:00 – Personal visibility & online presence
• 25:00 – The future of business: online vs in-person
• 32:00 – Communication strategies for management teams
• 38:00 – Closing thoughts & how to connect

Connect with Camilla Long & Bespoke Communications:

• Website: https://bespokecomms.net
• LinkedIn: https://www.linkedin.com/in/camillalong/

Connect with Louise Brogan:

• Website: https://louisebrogan.com
• LinkedIn: https://www.linkedin.com/in/louisebrogan/

Subscribe & Review: If you enjoyed this episode, please subscribe and leave a review! Your feedback helps us reach more listeners and bring you more inspiring stories and actionable advice.

How I Set Up LinkedIn Company Service Pages to Generate More Leads

In my latest "Raise your Visibility Online" episode, I walk through everything you need to know about creating and optimizing LinkedIn Company Service Pages for your business.

I'll show you the exact steps I use to set up a service page on your LinkedIn company profile. There's one important requirement: your company must have fewer than 500 employees to access this feature.

What I Cover in This Episode:

• Why LinkedIn Company Service Pages matter for your business
• How to properly list your services to attract the right prospects
• My approach to managing leads that come through these pages
• Best practices for writing service descriptions and setting pricing
• How to navigate and handle messages (including dealing with spam)

I also share insights about LinkedIn's current video usage trends and discuss my new LinkedIn company audit service, which helps businesses improve their company page performance.

The episode wraps up with a preview of my upcoming interviews with business leaders who are successfully using LinkedIn to grow their businesses.

If you're using LinkedIn for business and want to maximize your company page's potential, this episode gives you a practical roadmap for leveraging a feature many businesses overlook.