Raise Your Visibility Online — LinkedIn for Business Growth

Join Louise Brogan as she delves into the latest updates from LinkedIn and YouTube. This episode covers LinkedIn's report on 'Hidden Buyers' and the importance of thought leadership content, YouTube's new feature for testing video titles, and LinkedIn's AI-powered hiring assistant. Louise shares actionable insights, strategies, and real-world examples to help you leverage these tools for your business growth.   00:00 Introduction to Raise Your Visibility 00:40 Today's Top Stories Overview 01:10 LinkedIn's Hidden Buyers Report 02:34 Maximizing LinkedIn Content for Hidden Buyers 09:55 YouTube's New Video Title Testing Feature 13:29 Exploring LinkedIn's AI Hiring Tool 16:17 Conclusion and Upcoming Features   https://www.louisebrogan.com/inquiry    https://www.youtube.com/@raiseyourvisibilityonline   https://www.louisebrogan.com/book

Leveraging LinkedIn: Video Headers, AI Insights, and Effective Newsletters

 

In this episode of Raise Your Visibility, LinkedIn expert and CEO Louise Brogan explores new LinkedIn features and best practices.

The episode covers the emerging feature of adding video headers to LinkedIn newsletters and articles, along with benefits and practical implementation tips.

We also look at how AI-generated comments can be identified on LinkedIn posts and the implications for users.

Louise delves into optimizing LinkedIn company pages, offering strategic advice on engaging content, premium features, and analytics to grow your business presence.

Tune in for actionable insights to elevate your LinkedIn game.

 

This podcast is a condensed version of our weekly LinkedIn Livestream.  Join us next week on www.linkedin.com/in/louisebrogan 

00:00 Introduction to Raise Your Visibility Online

00:40 What's New on LinkedIn: Video Headers

04:09 Exploring AI on LinkedIn

09:19 Setting Up and Optimizing LinkedIn Newsletters

12:15 Premium Features for LinkedIn Company Pages 1

7:07 Q&A and Final Thoughts

 In this episode of Raise Your Visibility Online, LinkedIn expert Louise Brogan provides nine effective types of content to share on LinkedIn for generating leads and boosting business growth.

 

She covers text-only posts, posts with images, multi-image posts, posts with external links, document posts, video posts, LinkedIn Live sessions, polls, standalone articles, and LinkedIn newsletters.

Louise also emphasizes the importance of engaging with others' content and consistently building your network. She concludes by inviting listeners to a free masterclass on optimizing LinkedIn usage.

https://smarterqueue.com?afmc=2ix

https://www.smarterqueue.social/linkedin-growth-masterclass

 

00:00 Introduction to Raise Your Visibility Online

00:39 Types of LinkedIn Content: An Overview

01:32 Text-Only Posts: Starting Conversations

 02:47 Text with Images: Capturing Attention

03:42 Multi-Image Posts: Engaging Visuals

04:36 External Links: Sharing Blogs, Podcasts, and Videos

05:20 Document Posts: Creating Carousel Content

06:26 Video Posts: Tips for Effective Videos

07:25 LinkedIn Live: Real-Time Engagement

09:01 LinkedIn Polls: Easy Engagement

10:33 Articles: Long-Form Content with Longevity

11:49 LinkedIn Newsletters: Building a Subscriber Base

12:25 Maximizing LinkedIn Engagement

13:06 Conclusion and Upcoming Masterclass

Thinking about running a webinar but not sure where to start… or if it’s even worth it?

In this episode of Raise Your Visibility Online, Louise sits down with online business coach and launch expert Teresa Heath-Wareing to talk all things webinars.

Whether you’re new to launching or looking to refine your sales strategy, this conversation is packed with practical advice on using webinars to grow your audience, build trust, and make sales without burning out. 

Teresa shares why webinars are such a powerful tool, the importance of setting expectations with your email list, and how small tweaks can make a big difference.

In This Episode

• Who are webinars for?

• What is a webinar’s purpose?

• Where do webinars fit into your launch strategy?

• When should you run a webinar?

• Why do webinars work?

• What kind of results should you expect?

• Why the format of your webinar matters

 

Resources Mentioned

Grow Launch Sell Programme

Listen to Your Dream Business Podcast

Find Teresa Heath-Wareing Online

Follow Teresa Heath-Wareing on LinkedIn | Instagram 

Find Louise Brogan Online

Follow Louise Brogan on LinkedIn | Facebook | Instagram | YouTube

Subscribe to Raise Your Visibility Online on Apple Podcasts | Spotify

Optimise your profile today with our £47 workshop   https://louisebrogan.com/profileworkshop   Raise. Your Visibility on LinkedIn BOOK www.louisebrogan.com/book

Maximizing B2B Success with LinkedIn and Video Integration   In this episode of Raise Your Visibility Online, LinkedIn expert and CEO Louise Brogan discusses how B2B companies and entrepreneurs can leverage LinkedIn and video marketing to attract leads and scale their businesses.   The show covers the integration of Canva with LinkedIn ads, making ad creation more accessible for small businesses, and the new feature of short videos appearing in Google search results, encouraging the use of keyword-optimized short-form video content.   Louise also highlights LinkedIn's push towards increasing video content on its platform and provides actionable advice for enhancing LinkedIn personal profiles to maximize visibility and engagement.     00:00 Introduction to Raise Your Visibility Online 00:36 Connecting on LinkedIn and Profile Optimization 01:50 LinkedIn Ads Made Easy with Canva 04:02 Boosting Discoverability with Short Videos 05:44 The Power of Video on LinkedIn 07:24 Conclusion and Next Steps   Optimise your profile today with our £47 workshop   https://louisebrogan.com/profileworkshop   Raise. Your Visibility on LinkedIn BOOK www.louisebrogan.com/book

Join me, Louise Brogan, in this episode of Raise Your Visibility Online as I dive into LinkedIn’s big move toward vertical video—and what it means for B2B marketers like us.

I’ll walk you through the new video tab features, share practical production tips, and show you how to tap into the latest trends to boost your visibility. I also break down insights from LinkedIn’s 2025 Grads Report, including the most in-demand jobs and fastest-growing cities.

Plus, I introduce you to Descript—my go-to video editing tool that makes creating content so much easier.

If you want to stay ahead on LinkedIn, don’t miss this episode. You’ll get weekly updates, practical tips, and the tools I use to grow my business—and help you grow yours.

00:40 LinkedIn's Big Push into Video

01:19 Leveraging LinkedIn's Video Features

03:35 Production Tips for LinkedIn Videos

04:30 Spotlight on LinkedIn Video Creators

05:55 LinkedIn Grads 2025 Report Insights

08:06 Descript: A Handy Video Editing Tool

09:52 Conclusion and Weekly Updates

LinkedIn is more powerful than ever for small businesses, coaches, and consultants—but only if you know how to use it strategically. In this episode, Louise breaks down exactly what’s working on LinkedIn in 2025, the four areas you need to focus on, and simple actions you can take today to start seeing results.

Whether you're just getting started or want to turn engagement into leads, this episode gives you the tools and confidence to use LinkedIn for real business growth.

🧭 What You’ll Learn:

• Why LinkedIn is still a goldmine for B2B business owners in 2025

• The 4-part framework: Profile, Content, Connections, Conversations

• What’s working right now (video, carousels, thought leadership)

• 3 quick actions you can take today to boost visibility and start real conversations

💬 Connect with Louise:

• Website: https://louisebrogan.com

• LinkedIn: https://linkedin.com/in/louisebrogan

• YouTube: https://youtube.com/@raiseyourvisibilityonline 

⭐️ Leave a Review:

If you enjoyed the episode, please consider leaving a rating or review on Apple Podcasts or Spotify. It helps more people discover the show!

🎧 Subscribe & Listen:

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Creating a Month's Worth of Content from One Video: A Step-by-Step Guide   In this solo episode of Raise Your Visibility Online, LinkedIn expert and YouTuber Louise Brogan offers a comprehensive guide on generating an entire month's worth of content from a single video.    Louise shares her 'Create Once, Publish Everywhere' (COPE) strategy, explaining how B2B companies and solopreneurs can efficiently create blog posts, LinkedIn newsletters, email newsletters, and more from one well-planned video.   This episode is packed with actionable insights for business owners who are eager to boost their online presence and engage their target audience without getting overwhelmed. Visit https://www.louisebrogan.com/videoguide for a detailed guide.     00:00 Introduction to Raise Your Visibility Online 00:45 Creating a Month's Worth of Content from One Video 03:31 The Power of Video Content 05:01 The COPE Framework: Create Once, Publish Everywhere 07:42 Implementing the COPE Framework 10:36 Conclusion and Next Steps

Feeling anxious about showing up on video for LinkedIn? You’re not alone! In this encouraging episode, LinkedIn expert Louise Brogan takes the fear out of video and shares three simple—and highly effective—video ideas designed for professionals who want to grow their audience and authority, no matter their experience level on camera.

Louise breaks down actionable strategies for overcoming shyness and leveraging video content to connect with peers, clients, and prospects. You’ll discover how to turn frequently asked questions, behind-the-scenes moments, and timely industry news into engaging, repurposable LinkedIn videos. Louise also offers pro tips on maximizing your video’s impact using just your phone—all without the need for fancy equipment, scripts, or perfection!

Whether you’re a business coach, consultant, or small business owner looking to raise your visibility on LinkedIn, this episode will leave you feeling confident and ready to hit record.

Timestamps:

• 00:00 – Why Most People Feel Awkward on LinkedIn Video

• 00:35 – Introduction: Louise Brogan & Her Mission

• 01:03 – Video Idea #1: Answering Your Industry FAQs

• 02:14 – Repurposing Your Video Content for Blog Posts & Newsletters

• 02:26 – Video Idea #2: Behind-the-Scenes at Your Business

• 03:15 – Keeping Content Relevant for Your Audience

• 03:43 – Video Idea #3: Sharing Industry News with Your Perspective

• 04:28 – Starting Conversations and Building Authority

• 04:44 – Quick Recap & Choosing Your Easiest First Video

• 05:00 – Final Tips: Recording, Captioning, and Engaging

Guest Bio: Louise Brogan is an experienced LinkedIn strategist who specializes in helping small business owners and professionals build their brand and grow their network on LinkedIn—without feeling overwhelmed. With a friendly, no-nonsense style, Louise empowers her clients to create authentic, engaging content that drives leads and sales. Her expertise has made her a trusted resource for anyone looking to leverage LinkedIn for business growth.

Resources & Mentions:

• Louise Brogan’s LinkedIn Profile

• LinkedIn’s video features and updates

• Tips on video creation and repurposing content for newsletters or blogs

Call to Action: Ready to boost your LinkedIn visibility with easy video content? Subscribe to the podcast so you never miss practical tips like these, leave us a review to let us know what resonated, and connect with Louise Brogan on LinkedIn. For more resources and support on growing your business on LinkedIn, visit our website and tag Louise when you post your video—she’d love to cheer you on!

Unlocking Entrepreneurial Success with Jillian Leslie: Leveraging LinkedIn, Video, and Email Lists

 

 In this episode of Raise Your Visibility Online, host Louise Brogan welcomes Jillian Leslie, co-founder of Milo Tree, to discuss her journey in building online businesses and the importance of leveraging LinkedIn, video, and email lists for entrepreneurial success.

 

Jillian shares her experiences, starting from her initial venture, Catch My Party, to the development of the MiloTree popup app and MiloTree Cart.

 

She emphasizes the power of email lists, actionable insights, and real-world strategies to attract leads and scale businesses effectively.

 

The discussion also covers the creation of digital products, such as workshops, cheat sheets, and memberships, to engage audiences and generate revenue.

00:00 Introduction to Raise Your Visibility Online

00:39 Meet Jillian Leslie: Entrepreneur and Innovator

 01:10 The Birth of MiloTree: A Tool for Content Creators

02:27 From Catch My Party to Pinterest Success

04:35 Expanding Milo Tree: Features and Benefits

09:29 The Importance of Building an Email List

21:19 Creating and Selling Digital Products

21:41 The Power of Memberships and Community

25:42 Getting Started with MiloTree

28:44 Conclusion and Final Thoughts

 

Jillian is an entrepreneur with a wealth of experience, having built multiple 7-figure online businesses and host of The Blogger Genius Podcast, which has close to 1 million downloads.

She’s the co-founder of MiloTree, a software company that’s helps thousands of bloggers, creators, coaches, and entrepreneurs monetize through selling digital products. 

On her podcast, she regularly interviews industry experts and shares actionable strategies to build thriving online businesses.