Raise Your Visibility Online — LinkedIn for Business Growth

In this week's solo episode, I talk you through how to use Descript as a video editing tool.

You can also read our full blog on this here, with screenshots of each step:

 

https://louisebrogan.com/how-to-use-descript-for-video-editing/

To get your free trial of Descript, visit https://louisebrogan.com/descript

 

IF you would prefer someone else to do all the faffing about,  book a call to see if we are the right fit for you - www.louisebrogan.com/inquiry 

In this episode of 'Raise Your Visibility Online,' Louise Brogan, a LinkedIn expert and CEO, is joined by Sarah Russo from Page One Media.   We discuss the importance of online presence for authors, especially in academic and expert fields, and the various strategies used to promote books.   The conversation covers different social media platforms, the difficulties of getting on camera, the benefits of newsletters, and practical insights on building and maintaining visibility online.   Sarah shares her vast experience in publishing and PR, including her time at prestigious publishing houses, and provides actionable tips for authors looking to leverage online tools to grow their audience and sales.     00:00 Introduction to Raise Your Visibility Online 00:43 Meet Sarah Russo of Page One Media 02:54 The Importance of Online Presence for Authors 04:00 Leveraging Social Media Platforms for Book Promotion 08:32 Sarah Russo's Publishing Background 16:23 The Value of Newsletters and Email Lists 22:49 Challenges and Benefits of Video Content 31:48 Final Thoughts and Where to Find More Content   www.pageonemedia.com   Get on the waitlist for my upcoming book -  www.louisebrogan.com/waitlist   Visit YouTube for all the free LinkedIn training at www.youtube.com/@raiseyourvisibilityonline

In this episode of Raise Your Visibility Online, Louise Brogan chats with longtime friend and analytics expert Amanda Webb. Amanda shares her journey from aspiring film director to a business owner helping companies make smarter marketing decisions through analytics.

Key Takeaways:

• Amanda’s Journey: Starting in the film industry, Amanda realized her path wasn’t leading to her dream of becoming a director. This led her to explore other avenues, eventually launching her own business in analytics.
• The Shift to Analytics: After years of dabbling in various marketing niches, Amanda found her true calling in analytics, where she now helps clients interpret their data for strategic growth.
• What Amanda’s Business Offers: Amanda's business is primarily focused on analytics setup, training, and consulting, with a special emphasis on Google Analytics.
• Going Live and Niche Content Creation: Amanda shares her experience creating live video content for her audience. She discusses her well-known show, Digital Coffee, now evolved into That Analytics Show, where she provides monthly deep dives into key analytics insights.
• The Value of Niche Focus: Louise and Amanda dive into the benefits of finding your niche. Amanda explains how becoming “the analytics person” has strengthened her brand and allowed her to be the go-to resource for analytics among small businesses.
• Visibility and Networking: Amanda shares stories of visibility, from her work with Enterprise Nation to her recent speaking engagements with Google. Louise highlights the importance of showing up at events and using them as content opportunities to build credibility and connect with a wider audience.
• Advice for Aspiring Entrepreneurs: The conversation touches on the realities of starting a business, including the unexpected skills business owners must learn, like sales and marketing.

Connect with Amanda Webb:

• LinkedIn: Amanda Webb (look for the Amanda Webb with the orange hair!)
• Website: spiderworking.com - Dive into Amanda's blog, live show archives, and find out how she can help you decode your analytics.

Resources Mentioned:

• Atomicon Conference: Hosted by Andrew and Pete, a must-attend for small business owners wanting to elevate their digital marketing.

This episode is packed with insights for small business owners looking to leverage analytics for better marketing decisions. Tune in for an engaging and honest discussion on entrepreneurship, niching down, and the power of data-driven decisions.

Building Online Communities and Entrepreneurial Success with Samantha Kelly

 

 In this episode of 'Raise Your Visibility Online,' Louise Brogan, a LinkedIn expert, interviews Samantha Kelly, a successful entrepreneur and social media expert.

They discuss the importance of building online communities, leveraging platforms like LinkedIn and Twitter/X for B2B marketing, and the impact of video content. Samantha shares her journey from being a lone parent on social welfare to becoming a prominent business figure, with insights into her methods and strategies. They also touch on the significance of networking, attending and hosting events, and embracing video content to enhance business growth.

 

The episode concludes with a preview of the upcoming Social Media Fest in Wexford, featuring various expert speakers and networking opportunities.

00:00 Introduction to Raise Your Visibility Online

00:36 Meet Samantha Kelly: The Tweeting Goddess

01:20 Samantha's Journey and Business Insights

03:53 Building Online Communities and LinkedIn Strategies

06:12 The Power of Video and Live Streaming

08:11 Brand Ambassadorship and Networking

12:11 Social Media Fest and Event Planning

16:32 Tips for Going Live and Building Confidence

24:11 Conclusion and Final Thoughts

 

www.louisebrogan.com/ryvo

www.linkedin.com/in/louisebrogan

https://www.linkedin.com/in/tweetinggoddess/

Social Media Fest Wexford

https://www.tickettailor.com/events/tweetinggoddess/1296635

 

In this episode of 'Raise Your Visibility Online,' host Louise Brogan interviews Luke Sherran, a successful digital marketing agency owner and YouTube content creator.

 

Connect with Louise www.linkedin.com/in/LouiseBrogan

YouTube - www.youtube.com/@RaiseYourVisibilityOnline 

Free Gift www.louisebrogan.com/ryvo 

 

We discuss Luke's journey in digital marketing, the inception of Falkon Digital, and the challenges and rewards of starting a business with Sadie, his business (and life) partner. The conversation also explores Luke's extensive experience with YouTube, including his initial struggles, strategies for growth, and achieving over 300,000 subscribers. 

We delve into monetization techniques like AdSense, sponsorships, and affiliate marketing alongside the power of YouTube Shorts. Luke shares insights on creating content that engages the right audience, avoiding common pitfalls, and offers predictions regarding the future of business marketing on YouTube. The episode emphasizes the potential of YouTube as a powerful tool for business growth, highlighting its significance for small business owners and entrepreneurs seeking to enhance their online presence.

00:00 Introduction to Raise Your Visibility Online

00:26 Meet Luke Sherron: Digital Marketing Expert

02:02 The Origin Story of Falcon Digital

03:26 Balancing Business and Family Life

05:26 Luke's Journey into YouTube

09:10 Growing a YouTube Channel: Challenges and Milestones

16:09 Monetizing YouTube: AdSense and Beyond

24:43 Creating an Effective Media Kit

25:43 Balancing Payment Models: Lump Sum vs. Affiliate Commission

26:20 Exploring Lucrative Affiliate Opportunities

27:01 Introducing Luke's Personal Brand Channel

28:20 The Power of YouTube Shorts

31:34 Monetizing YouTube Shorts

37:58 Balancing YouTube with a Full-Time Business

41:10 Common Mistakes in YouTube Marketing

46:13 The Future of YouTube for Business

50:15 Conclusion and Final Thoughts

Embracing LinkedIn Video: Lois Cliff's Journey from Teaching to Wellness Coaching   In this episode of 'LinkedIn with Louise,' host Louise Brogan converses with Lois Cliff, a former English teacher turned wellness coach. Lois shares her journey from leaving teaching in 2018 to becoming a content creator and later pivoting to wellness coaching. She discusses her initial apprehensions about using LinkedIn for networking and how influential figures like John Espirian inspired her to get started.   Lois details her 30-day video challenge on LinkedIn, highlighting its impact on her confidence and visibility. The discussion also touches on the importance of content strategy, authenticity, and the benefits of nature and wellness in professional settings.     00:00 Introduction and Guest Welcome 00:14 Lois Cliff's Background and Career Shift 01:01 Journey into Content Creation and Wellness Coaching 02:14 Discovering LinkedIn and Building a Presence 04:01 Creating Content and Finding Inspiration 05:04 Transition to Wellness Business 06:08 Overcoming Challenges on LinkedIn 07:43 First Video Experiences and Tips 09:59 30-Day Video Challenge and Its Impact 19:31 Wellness and Nature in the Workplace 24:00 Final Thoughts and Contact Information

Episode Summary: In this episode of LinkedIn with Louise, host Louise Brogan delves into some fundamental yet often overlooked aspects of using LinkedIn for business. Aimed at B2B professionals, coaches, consultants, and anyone looking to enhance their presence on LinkedIn, Louise shares practical tips for building a robust network, managing privacy settings, and understanding profile visibility. Whether you’re new to LinkedIn or seeking to refine your strategy, this episode provides valuable insights to help you leverage LinkedIn more effectively for your business.

Key Topics Covered:

1. Building Your LinkedIn Network:

   • Importance of reaching 500+ connections.
   • How the display of connection numbers changes after reaching 500.
   • Examples of profiles showing connection and follower counts.
   
   

2. Profile Viewing Options:

   • Navigating LinkedIn’s settings to adjust profile viewing options.
   • Differences between anonymous and non-anonymous profile views.
   • How these settings impact your visibility when viewing other profiles.
   
   

3. Managing Email Visibility:

   • Adjusting settings to control who can see or download your email address.
   • Different visibility options: only me, first-degree connections, first and second-degree connections, anyone on LinkedIn.
   • Ensuring your email is not included in data exports.
   
   

4. Clarifying Anonymous Mode Misconceptions:

   • Explaining that commenting on posts remains visible even if your profile viewing option is set to anonymous.
   • The distinction between anonymous profile views and visible interactions.
   
   

Practical Steps:

• How to navigate LinkedIn’s settings and privacy options.
• Simple steps to increase your network size.
• Tips for making your profile more professional and approachable.

Offer:

• Invitation to reach out for personalized LinkedIn training sessions at www.louisebrogan.com/linkedinvip 
• Options available for one-on-one or team training to enhance your LinkedIn skills - book a call to discuss at www.louisebrogan.com/inquiry 

Additional Resources:

• Video tutorial on email visibility settings:  https://youtu.be/KOElmiKRx4Q
• Connect with Louise for tailored LinkedIn training sessions.

Episode Topic: Mastering LinkedIn Basics

Overview: In today’s episode, we dive into the essential building blocks of using LinkedIn effectively, whether you're a new listener or a longtime follower.  We will emphasize the importance of revisiting the fundamentals to enhance your LinkedIn presence.

Key Highlights:

1. **Personal Profile:**    - **Foundation:** Your personal profile is the cornerstone of your LinkedIn activities.    - **Maintenance:** Regularly update your profile to ensure it accurately reflects your current roles and responsibilities.

YouTube video on the top 10 ways to optimize your LinkedIn profile 

https://youtu.be/u-PsMjlZYIY?si=-EUGLZW5dgC0jnkR

 

2. **Building a Valuable Network:**    - Focus on connecting with individuals who add value to your professional life, rather than expanding your network indiscriminately.    - How to strategically unfollow of people who no longer align with your current interests or goals.

3. **Creating Consistent Content:**    - **Engagement:** Leverage video content to engage with your audience, sharing expert tips and advice.    - **Strategy:** Develop a content strategy that includes creating short, impactful videos to enhance visibility and engagement.

4. **Engaging with Your Community:**    - Active participation in discussions and personal interactions on LinkedIn can lead to meaningful connections.    - Engagement should be reciprocal; focus on interactive communication rather than one-sided conversations.

5. **Company Page:**    - **Visibility:** Even solopreneurs should maintain a company page to increase their chances of being discovered by potential clients.    - **Branding:** A company page allows for additional branding opportunities and showcases your professional offerings.

**Additional Resources:** www.youtube.com/c/linkedinwithlouise

www.louisebrogan.com/webinar 

 

LinkedIn company pages dashboards have had a makeover! 

 

Learn what is what, how to find what you need, and how your Company can use the new Dashboard effecitvely.

 

We also cover the new features for LinkedIn Premium Company Pages and I share what features I like best

 

Today's Actions for all company pages

Featuring top content to increase reach

Simplifying content sharing with RSS feeds

Utilizing notifications for consistent posting

Premium features like custom call-to-action buttons, visitor insights, and custom testimonials

How to draft posts with AI assistance

Growing followers faster with auto invites

We walk you through setting up these features, sharing insights on how they can benefit your business, and providing tips on how to get the most out of your LinkedIn company page.

Whether you're using the free version or considering premium, this guide will help you enhance your LinkedIn presence and attract more B2B clients.

 

Full video walkthrough - https://youtu.be/bjs0W9Qa-mM

Learn how to unlock LinkedIn success with these tips and strategies. Stay updated with the latest LinkedIn news and optimize your profile for maximum visibility and networking opportunities! Join Louise and Karen for their quarterly catchup on all the new stuff happening on LinkedIn - from Australia to N.Ireland

 

LinkedIn VIP Sessions with Louise - www.louisebrogan.com/linkedinvip

LinkedIn Video Visibility Package - www.louisebrogan.com/the-visb

LinkedIn Training Workshops - https://louisebrogan.com/linkedin-training-for-corporate-teams/