Raise Your Visibility Online — LinkedIn for Business Growth

Sales Navigator and Google are two powerful tools in the arsenal of anyone looking to connect with their ideal client on LinkedIn. My guest, Nigel Cliffe, is a LinkedIn trainer who specialises in helping his clients find and grow their target audience on LinkedIn. In this conversation, we’re talking about what Sales Navigator and why you would use it, how much dedication it needs, and why Google is a better search engine for finding your ideal clients on LinkedIn.

1. Update your profile with your keywords
2. Write about what you’re known for, including keywords
3. LinkedIn puts your content in front of your target audience

Sales Navigator is a tool that lets you collect, navigate, and sort different types of people on LinkedIn. In the right hands, it’s a very valuable tool to help grow and connect with your target audience. Nigel Cliffe explains how to use Sales Navigator to find your audience and then have LinkedIn send you new leads who match your criteria each week.

However, in order to be an effective tool, Sales Navigator takes serious commitment. Users need to dedicate around two hours every day to using the tool, and they also need to commit to using it regularly. Nigel says it’s not a tool that you can just dip your toe into and expect success.

According to Nigel, using Google is a more effective way to find your ideal clients on LinkedIn. As a search engine, Google allows you to filter words and phrases with an effectiveness that doesn’t exist on LinkedIn. 

This allows you to finesse your search criteria and find the exact right people in your target audience. From here, Nigel recommends building a list with this data and connecting to your audience on LinkedIn. 

Google and LinkedIn searches pick up the keywords that exist in someone’s LinkedIn profile. Industries, job titles, experience, and other target keywords filtered through profile information and someone’s about section all contribute to being effectively discovered on LinkedIn.

Do you utilise Sales Navigator to find leads? How have you used Google to find your target audience? I’d love to hear about how these tools have helped you connect with your ideal clients in the comments on the episode page.

• What Sales Navigator is, and why you would use it [6:15]
• How much time you need to dedicate to Sales Navigator each day [10:15]
• How much Sales Navigator costs [15:15]
• Why Google is a better search engine to find people on LinkedIn [24:00]
• How to use Google to create a list of people you’d like to work with the most [25:00]
• How LinkedIn puts your content in front of your target audience [28:00]

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LinkedIn is more than a business-to-business networking site – it’s a powerful tool to take the next step in your career. Companies can use LinkedIn to attract top talent to their vacancies, and job seekers can find significant new roles on the platform. This conversation with LinkedIn recruiter and headhunter Tiina Jarvet gives excellent insight into using LinkedIn to further your career. She also gives advice for companies using the platform to recruit for their open positions. 

1. Be active on LinkedIn
2. Engage with your current company’s LinkedIn
3. Follow up to 20 companies you’re interested in working for
4. Engage with those companies’ content
5. Connect with people within those companies

Being a LinkedIn Recruiter is fascinating. The LinkedIn Recruiter platform, though pricey at €10,000 per year, gives you so much extra information and insight into potential candidates. Tiina gives us some insight into how she uses LinkedIn Recruiter to help companies find the best candidates for their open positions.

Companies seek out headhunters like Tiina, who specialise in finding candidates on LinkedIn. As a recruiter, Tiina gets to know her candidates deeply, so she presents with confidence to companies – her reputation is on the line, so she would never present someone whom she hasn’t vetted and interviewed herself.

One of the most common gaps Tiina sees from companies is not presenting a clear job title in their job description. Clarity is key in recruiting the best people for a job.

Job seekers can improve their chances of being headhunted on LinkedIn. Completing your LinkedIn profile is the most important step – even if you’re not actively seeking new employment, headhunters like Tiina can come across your profile based on the information it contains.

Being active on LinkedIn, connecting and engaging with your ideal companies and their employees, and engaging with your current company’s LinkedIn posts will also help your profile stand out to recruiters.

Have you been successfully headhunted on LinkedIn? Has your company used a recruiter to fill your vacancies? I’d love to hear about your experiences. Let me know in the comments on the episode page.

• Why women need a push to apply for some jobs on LinkedIn [8:00]
• How companies can work with a headhunter to find a perfect match [10:00]
• Common missing gaps on a LinkedIn job description [11:00]
• What LinkedIn Recruiter looks like on the back end [12:30]
• When to reach out to a LinkedIn Recruiter [15:00]
• Why your company staff should have an active LinkedIn presence [18:00]
• How active LinkedIn users stand out to recruiters and headhunters [19:00]

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YouTube and LinkedIn are such complementary platforms. One YouTube video can become so many different types of content, which makes it accessible to people throughout the world. In this episode, I’m speaking to Gillian Whitney, a live stream specialist, about the power and versatility of YouTube videos. We discuss the many benefits of creating videos on YouTube and how they can also benefit your LinkedIn presence.

1. Free and accessible information for your audience.
2. Building an audience and getting business leads
3. Cross-post to other platforms.
4. Populate your LinkedIn profile.

Video content is one of the best forms of content you can make simply because it is so easily repurposed. A YouTube video can become multiple LinkedIn videos, a podcast, a blog post, and several short-form content pieces for other platforms. That’s the beauty of content – you can create something for every type of learning style, so everyone benefits from what you have to say.

The versatility is incredible, and everyone who has something to say should definitely show up on YouTube. Gillian says that everyone should claim their YouTube handle, as well, even if you’re just thinking about creating content. Claim your space!

I’ve recently hit one million views on my YouTube channel, which is amazing, and I think I need to start taking my channel seriously! If the amount of people connecting with me on LinkedIn and business enquiries coming through is anything to say, the potential for growth is exponential.

LinkedIn is like a conference. Your personal profile is you showing up at the conference and speaking to people. Your company page is the booth you have at the conference. And YouTube is the videos and proof you display at your booth. The synergy between the two platforms is perfect.

• How to repurpose your YouTube content for maximum benefit and growth [9:00]
• How YouTube videos benefit LinkedIn connections [10:45]
• Why you need to treat LinkedIn like a conference [13:00]
• The difference between your personal profile and a company page [13:30]
• How to create content for different styles of learners [18:30]
• YouTube’s accessibility for people throughout the world [25:15]
• How to use YouTube videos on your LinkedIn profile [27:15]

Targeted Linkedin Connections For Business Growth With Fiona Walsh Podcast Ep 214: Linkedin Video With Carol Wheeler Podcast Episode 238 – Uplift Live With John Espirian

Connect wisely on LinkedIn for powerful business connections.

That’s what my guest, Fiona Walsh, did, and she’s seen a huge increase in business opportunities. After working together, Fiona posted relevant content consistently on LinkedIn, which led to increased engagement, valuable, relevant connections, and paid speaking opportunities. In this episode, she offers advice on securing paid speaking gigs and emphasises the importance of networking and following up both on and off LinkedIn.

About Fiona Walsh

With 25 years in corporate, Fiona Walsh has seen her fair share of bad slides. As an IT Manager/Trainer, she became the primary go-to person for help with anything PowerPoint-related. 

Fiona set up Empower Presentations to provide bespoke PowerPoint training to organisations. She loves it when a client gets an ‘aha’ moment as they realise there’s a more innovative way to do something, and it will save them time. She is passionate about teaching people how to create slides that are fit for purpose and engaging. 

Fiona also focuses on presenting confidently, including best practices in the boardroom, at a conference, and online, for example, with MS Teams. Fiona is a certified Microsoft Master Trainer and became Director of Education for the Presentation Guild (a global organisation for presentation professionals) in January 2023.

Business Opps from LinkedIn Connections

When Fiona and I first started working together, we focussed on creating a monthly content plan for LinkedIn. This plan takes so much stress and pressure off a business owner who is trying to create consistent content on the platform.

Soon after Fiona started posting consistent and relevant content, she noticed her engagement increase. Her use of relevant hashtags enabled the right people to find her, leading to increased valuable connections, speaking opportunities, and business growth worldwide.

Fiona soon started receiving opportunities for paid speaking events on LinkedIn, which has taken her to a number of conferences. Her advice for landing paid speaking gigs on LinkedIn?

1. Look for what events are out there

2. Look at the companies that host those events

3. Connect with key people at those companies

4. Take the conversations off LinkedIn

The art of the Follow Up

Fiona has mastered the follow-up conversation, often reaching back out to someone she’s worked with in the past. She also says that she often connects with people who don’t send her a message – in fact, these connection requests often come from her ideal customers. If she feels they may be a good connection after viewing their profile, she’ll send them a message after connecting. This often leads to a business opportunity.

Fiona also shares how she’s made powerful connections on LinkedIn that led to a mutually beneficial referral relationship. Without LinkedIn, she would not have found her referral partner and increased sales.

Finally, Fiona and I discuss the benefits of having a Creator profile on LinkedIn and why it’s so important to post consistently.

How has posting consistently on LinkedIn resulted in more sales, speaking events, or opportunities for you? Let me know in the comments on the episode page.

• How creating a monthly content plan for LinkedIn takes the pressure and stress off you [3:30]

• When Fiona’s business growth started to change [5:45]

• How LinkedIn can open opportunities [6:15]

• How to find events in your niche [8:15]

• The power in a follow-up conversation [10:30]

• How LinkedIn connections can result in powerful mutual business collaborations [14:00]

• Why it’s good practice to check out everyone’s profile who sends you a connection request, even if they don’t send a message [18:00]

• What you need to know about the Creator option [20:00]

• Why it’s important to post consistently on LinkedIn [24:00]

Key Takeaways

Fiona’s Top Tips to Get Started on LinkedIn

1. Think about how you’re going to use LinkedIn

2. Consider a topic for each month

3. Try to post at least once a week for the next four weeks

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Podcast Ep. 202 – Six Simple Guidelines For Using LinkedIn in Your Business

Podcast Episode 200 – Are You Selling Or Marketing On Linkedin?

Episode 199: More People Are Noticing You Than You Think On Linkedin

Join me for a sparkling conversation about the UK's first ever LinkedIn focused conference, happening in Birmingham England in March 2024.

Relentlessly helpful host John Espirian and I discuss where this idea has come from, who the speakers are and why you should attend.  I will be one of those speakers! 

You can get your tickets here - https://www.tickettailor.com/events/upliftlive/968762

LinkedIn with Louise takes you on a deep dive into the world of LinkedIn, unveiling the secrets to effectively utilizing this powerful platform for business purposes.

Host Louise Brogan provides a step-by-step guide to accessing and interpreting analytics on a LinkedIn company page, empowering businesses to measure their performance and make informed decisions. With valuable insights on increasing followers, capturing leads, and optimizing content, Louise equips listeners with the tools and strategies they need to leverage LinkedIn for remarkable growth. Don't miss out on this opportunity to unlock LinkedIn's full potential and propel your business to new heights.

#engagement rate, LinkedIn, analytics, company pages, visibility, green lights, links, inquiries, social media,  podcast

Want some help figuring it out for your own company?  Book a call today at www.louisebrogan.com/inquiry

Join Louise Brogan and Gillian Whitney as they host a live discussion about how to use video on LInkedIn.

Tune in for this week's updates on how to use LinkedIn for Business with Louise Brogan

What is new for LInkedIn Company Pages?

Features you may not be aware of:

Credits to invite new followers

Following other Companies

Events

Newsletters 

Lead Gen Forms

Let's dive in!

Book your Workshop in person or online here:

www.louisebrogan.com/training 

If you would like help building your company's presence on LinkedIn, get in touch today at www.louisebrogan.com/inquiry

Visit our YouTube Channel here www.youtube.com/c/linkedinwithlouise 

10 ways you can use video on LinkedIn as content.

Video is a fantastic way to connect with your audience. Here at Louise Brogan Ltd, we work with our clients to create pillar video content that can be shared across different platforms. Our focus is on LinkedIn, but the video can also be uploaded onto YouTube, your website and through your company newsletter.

How do you come up with ideas on what to put in your video?

We have that sorted for you. Our team will put together a strategic plan to help you create video content that will attract your ideal clients, and even new employees.

To help you get started we have a few ideas to share on the podcast today.

To find out more about how we can help,  book a call here www.louisebrogan.com/inquiry 

To book your place on our LinkedIn and YouTube workshop in Belfast, sign up here