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"If you want something, are you willing to put some sweat equity into it so you can have it? Teaching them that I think is a core money principle." - Rachel Rodgers

Money coach and mother of four Rachel Rodgers shares invaluable insights into raising financially literate children through practical, everyday lessons. With intentional parenting, she teaches her kids three essential money principles: consistency in showing up daily, entrepreneurial thinking that values their natural talents, and honoring commitments through negotiation. Her eight-year-old son's technical abilities and daughter's artistic talents become opportunities to discuss value creation, while family negotiations—like trading good behavior during photo shoots for video game time—reinforce the importance of keeping your word in financial dealings.

Beyond basic money lessons, Rodgers creates an immersive financial education environment by including her children in adult conversations about business strategies and investments. Walking with her CFO husband, they openly discuss marketing decisions and investment properties while their daughter soaks in real-world financial wisdom. This transparent approach to wealth building, coupled with repetitive exposure to money conversations, is cultivating the next generation of financially empowered leaders—with her eldest daughter already showing signs of future business acumen that will one day lead the family empire.

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