This week on Ratchet+Wrench Radio, Ben Johnson of Mitchell 1 joins the show.

Ben is the director of product management for Mitchell 1 and is responsible for managing Mitchell 1’s portfolio of products for the motor vehicle industry. He maintains several ASE certifications and is a member of the Society of Automotive Engineers (SAE) International. He currently serves on the Auto Care Association’s Tool & Equipment and Emerging Technologies committees, and on the executive council at the Automotive Aftermarket Suppliers Association (AASA) Technology Council. He is a frequent presenter at industry events, speaking on ADAS and emerging automotive technologies.

Today, Ben will talk about the fear and uncertainty surrounding electrification and how shops can prepare to offer services for EVs and ADAS-equipped vehicles. 

Welcome to Ratchet+Wrench Radio, your podcast for strategies and inspiration for auto care success. This week, Josh Davis, chief revenue officer at MailShark, joins host Chris Jones as they take a deep dive into a new auto care industry customer survey Mail Shark conducted called Cracking the Code. We'll talk about:

• How they gathered the data

Get your copy of the survey.

The ongoing Right to Repair legal battle in Massachusetts has been a fixture in automotive aftermarket headlines for almost two years now, and a lot has happened since state voters approved the measure on the November 2020 ballot. A decision could be coming down this Friday, but after numerous delays, it would come as no surprise if it were delayed again.

Nevertheless, Friday is an important day for the aftermarket. We’re dipping back into the podcast archives to revisit a conversation from last month on the ADAPT Podcast with Aaron Lowe, senior vice president of government and regulatory affairs with the Auto Care Association, about what’s at stake in the decision and why shop owners outside of Massachusetts should care.

In this episode, Ratchet+Wrench Editor Chris Jones and Guy Robers of Sales Fix Academy dive into the inner workings of Sales Fix Academy, what service writers need to do to increase sales and boost profit, and why a highly-trained service writer matters to the health and success of the shop.

In this episode, Ratchet+Wrench editor Chris Jones and guest Aaron Stokes talk about how and when shops should prepare for electrification. The conversation then turns to marketing and how shops can build their brand image and voice through the ways they market within their communities and service regions. 

In this episode of Ratchet+Wrench Radio, David Avrin of The Customer Experience Advantage joins host Chris Jones to talk about how shops should focus on the customer journey to become incredibly easy to do business with. 

Are you ready for Stokes Second Tuesday?

I'm sitting down with Ratchet+Wrench columnist and founder of Shop Fix Academy Aaron Stokes to talk about how to grow your business through car count. If that sounds familiar, his March column bore the same name and we're going to be unpacking all of the concepts within the column to give you a fuller picture.