Ray Edwards Show

Let's say I discovered a secret language pattern than could force people to buy whatever I'm selling. Would you wan to know this tactic? Would you use it? What if people bought stuff they couldn't afford for no other reason tan your tricky marketing tactics? Would that make you evil … or them gullible?

All this and more in a rough-cut podcast recoding in an empty boardroom after a day full go meetings…

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[01:00] How the beauty & fashion industry destroys girls.
[02:00] Meet our producer, Kris Edwards.
[02:51] How having an 11-year old daughter changes one's perspective.
[03:48] Our producer's real job
[04:29] How to use Instagram in a totally unhealthy way.
[05:01] The use of addiction to make marketing sell more product.
[06:11] The creative use of zombies as a presenting tool.
[07:11] How we use Facebook. Or don't use Facebook.
[10:55] Ray explains how the pharmaceutical companies may be hijacking your heath care by brainwashing (and paying off) your doctor.
[12:01] What is our responsibility when evil marketing its used against us.
[16:27] Am I, Ray Edwards, teaching people to use evil tactics to sell bad stuff to people?
[17:45] Is there a moral iterative to sell hard and use persuasion tactics?
[19:04] What role does the consumer play in making the evil possible.
[20:01] The question that Sean will not answer.
[20:38] What CEOs will never do.
[22:11] Is CONTENT marketing evil?
[25:57] How TV preachers manipulate defenseless people.
[29:02] The Televangelist who was o his marketing game.
[34:25] Marketers who teach us how to market with Evil Intent.

Plus, Tiffany grills Kris and Sean about what kind of brother and dad, Ray was…

[36:08] Bad things the Edwards brothers did to one another.
[37:43] Kris tells the story of how Ray got locked in the library as a young kid.
[39:12] Sean talks about what kind of Dad Ray was… and the big battle over discipline method between Ray and Lynn.

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Today's podcast is completely different than anything I have done in the past. Today, you get to listen in as my Executive Assistant, Tiffany Laughter-Twining, and my Personal Assistant, Adriane Allred – interview me. They're asking me all the toughest, most personal questions come from you, O Constant Listener. I somehow suspect they slipped in a question or two of their own as well. Expect to be entertained and surprised.

Click here to download or listen to this episode now.

In this shockingly open conversation, you'll hear…

• [01:26] Where does Ray do his grocery shopping, and how much is his grocery budget?
• [01:53] Is it true Ray has a cook?
• [02:43] What's going on with Ray – he dresses differently, wears a lot of black, is getting tattoos … is Ray having a midlife crisis?
• [03:02] What is this thing Ray calls his "awakening" – and what part does Parkinson's Disease play in it?
• [05:01] How much was Ray paid to speak in Hong Kong – and why did he agree to do it?
• [06:25] How is it possible Ray seems younger than he did 3 years ago?
• [06:40] How far will Ray continue pushing boundaries – and what boundaries will he push next?
• [07:01] What miraculous truth has Ray discovered about aging, youth, energy and life?
• [08:16] Why was Ray anti-social from a young age, and how has he only recently begun to change all that?
• [10:22] What role has Cards Against Humanity played in his social awakening?
• [11:45] What does Ray think about all the ""heat" he's gotten from fellow Christians about his tattoo?
• [12:27] Why does Ray have a problem with the term "Christian"? Does he even still follow Jesus?
• [15:03] What is the place Ray calls "Hogwarts for Christians"?
• [16:01] Whose cult is right?
• [17:04] Why did Ray choose the owl for the design of his tattoo?
• [18:04] The most embarrassing thing that's happened Ray in the last year – and his surprising response to the question.
• [20:03] The most favorite of all Ray's Uber rides.
• [22:01] The Uber ride that changed one person's life.
• [23:02] The one question Tiffany thought Ray would not answer – has he ever done drugs, and if so, which drugs.
• [25:50] What are Ray's "guilty pleasure" TV shows and movies.
• [27:45] What does Ray watch when he's alone in a hotel room? (It's not what you think)…
• [29:01] In what areas is Ray experiencing personal growth?
• [33:03] What boundaries which Ray is consciously pushing?
• [34:02] What things did Ray once shy away from speaking plainly about in public – but now he's not careful or guarded about what he says.'
• [36:11] Why Ray confounds Evangelicals, churchy people, and yet loves and values them all.
• [37:26] Ways in which Ray is pushing physical boundaries – and why?
• [38:30] Assumptions people make about Ray he would like to correct,
• [39:03] Ray briefly considers becoming a criminal mastermind…
• [40:03] Ray's real view about profanity.
• [41:06] How often is Ray recognized while traveling and how does he feel about it.
• [42:15] Ray plays 3 rounds of "Would You Rather?"
• [45:23] Why Ray wants to spy on the Pope.
• [46:23] What would Ray change in his life – and how does he feel about his life right now, as it is?

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Today we are talking about marketing and specifically how we are marketing in our businesses and the meaning of life.

Click here to download or listen to this episode now.

You can get my book by just paying for shipping. Get it here: Rayedwards.com/freebook

Is Jesus against materialism? I share my thoughts on this subject and why a statement an author made recently about this made me angry.   

Do you make assumptions about other people and the status of their soul? Let's be kind and accepting of each other.

The Panasonic GH5 is still the best camera you can find and use for your videos. It is about $1500. You can find it here: https://shop.panasonic.com/cameras-and-camcorders/cameras/lumix-interchangeable-lens-ilc-cameras/DC-GH5KBODY.html

When we bought the coffee shop, we had to invest a lot of time and money. Through that, we have tried a lot of ways to market the shop to make a profit. Today, Sean and I discuss our marketing efforts, what we have learned and why this investment is so worth it for us. 

Jay Abraham said the best way to make more money in your business is:

1. Get more customers
2. Get those customers to spend more money
3. Increase the frequency of those transactions from those customers.

Rayedwards.com/freebook

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What's the highest leverage skill you can learn in business? What if there was a skill you could learn that would allow you to:

Create a new product or company from thin air?
Create cash windfalls on command
Convince others of your belief or cause
Decide your income and make it real
Become location independent
Save a company or start a new one
Attract and grow a tribe
Launch or relaunch a product
Get a raise or promotion
Start a movement
Lower marketing costs AND increase revenue & profits
Spread your ideas globally

There is one skill that can do all this and more – and we're going to unpack it today.

Click here to download or listen to this episode now.

Here are the books I recommend you read if you want to reinvent your life and the way you think about it.

You can get my book by just paying for shipping. Get it here: Rayedwards.com/freebook

How to Love Your Neighbor Well

In Matthew 22:36-40  Jesus says you must love your neighbor as yourself:

36 "Teacher, which is the great commandment in the law?"

37 Jesus said to him, "'You shall love the Lord your God with all your heart, with all your soul, and with all your mind.' 38 This is the first and great commandment.39 And the second is like it: 'You shall love your neighbor as yourself.' 40 On these two commandments hang all the Law and the Prophets."

Do something to love yourself well and you will begin to love your neighbors well, too.

Doorframe Triggers- This is an idea I learned from Jordan Harbinger. It's a bit of a mindset hack.

Put a reminder above the doorframe you walk through the most of the thing you wanted to be reminded of daily.

The one skill you need in life is Copywriting. Nora Ephron said that "Everything is copy", and that is very true.
Get my book – rayedwards.com/freebook
Study the greats – Eugene Schwartz, Claude Hopkins, Robert Collier, John Caples, David Ogilvy, Jay Abraham, John Carlton, Clayton Makepeace
Take a course
Attend a workshop
Apprentice or get certified
The path of mastery.
How to prosper while you practice. (Freelancing)

Ask about our certification at [email protected]

Or here : www.edwardscertified.com

Rayedwards.com/freebook

www.edwardscertified.com

Eugene Schwartz letters:

https://www.pinterest.com/pin/20125529559269017/

https://www.pinterest.com/pin/338684834461940176/

https://www.pinterest.com/pin/590534569859910599/

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This is episode 371 of The Ray Edwards Show. I get asked frequently, how I became who I am and why I believe what I believe. I read and form opinions from what I read, and I am very good at finding brilliant minds. So I am sharing some of my favorite books from some of the most brilliant minds with you. Listen on to hear my recommendations. 

Click here to download or listen to this episode now.

Here are the books I recommend you read if you want to reinvent your life and the way you think about it.

Books on Philosophy:

Ayn Rand: Fountainhead

Ayn Rand: Atlas Shrugged

Leonard Peikoff: Objectivism: The philosophy of Ayn Rand

Jordan Peterson: 12 Rules For Like

Andy Andrews:  How Do You Kill 11 Million People

Eric Hoffer: The True Believer

Robert Cialdini: Influence Science and Practice

Luke Rhinehart: The Book of Est

Dale Carnegie: How To Win Friends and Influence People

Wallace Wattles: The Science of Getting Rich

Wallace Wattles: The Science of Being Well

Wallace Wattles: The Science of Being Great

Wallace Wattles: The Science of Success

Viktor Frankl: Man's Search For Meaning

Books on Money and Finance:

Dave Ramsey: Financial Peace

Dave Ramsey: Total Money Makeover

Rabbi Daniel Lapin: Thou Shall Prosper- Ten Commandments for Making Money

Tony Robbins: Unshakeable

Napoleon Hill: Think and Grow Rich 

Books on Business:

Tim Ferriss: The 4-Hour Workweek

Cal Newport: Deep Work

Hans Rosling: Factfulness

Marketing:

Seth Godin: This is Marketing

Donald Miller: Building a StoryBrand

Rick Warren: Purpose Driven Church

Jay Abraham: Getting Everything You Can Out of All You've Got

Perry Marshall: 80/20 Sales and Marketing

Jeff Walker: Launch

Michael Hyatt: Platform

Health and Wellness:

Chris Crowley and Henry Lodge: Younger Next Year

William Davis: Undoctored 

Daniel Amen: The Brain Warrior's Way

David Perlmutter MD:  Brain Maker

Profound Knowledge Books:

Tim Ferriss:  Tools of Titans

Tim Ferriss:  Tribe of Mentors

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This week I am talking to the 10-minute workday creator, Ben Settle. We discuss trolls, social media, and what is coming out in the future.

Click here to download or listen to this episode now.

Here are the highlights from today's episode:

•    Ben plans his year out 2 or 3 years ahead.         

•    How Ben manages to have a ten-minute workday. Really.

•    Ben has a product that he launched, and gets paid for every year- and yet he did virtually no work on it.

•    Ben publishes a newsletter about email marketing – but he never posts it online – and for an excellent reason. 

•    The interesting way Ben wrote his two books on "The Persuasion Secrets of Super-Villains".

•    Why Ben loves trolls. He actually uses troll comments to grow his business, and from them,  has written a book named "Copy Trolls." 

•    Ben quit all social media and deleted all of his accounts. After doing this, his productivity has gone through the roof. 

Peace to you and peace to your house.

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Welcome to the Ray Edwards show and 2019! For the first podcast of the year, I am talking to Amy Porterfield. We tackle life coaches, how to overcome your emotions, how to accept B+ work and why, and how Amy is making significant changes in her business, and you can, too. 

Click here to download or listen to this episode now.

Here are the highlights from today's show:

•    It is okay to feel emotions, in fact, it is good. But you can not let your feelings overcome you and determine your actions.

•    Brook Castillo teaches that it is okay to do B+ work and that you do not always have to have a  perfect A+ output, despite what you were raised to believe. If doing the A+ job robs you of time with your family or any other joy, it is okay to settle for your B+ work. Your customers will never even notice the difference.

•    Change your thoughts to change your actions. It just takes little tweaks and commitment. If you hate working out, do it in the morning and get it done so you can do the things you need to in your day.

•    In your business, you need to put yourself out there and not worry about what everyone will think. Just believe in your capabilities and do the work.

•    Mindset is just as important in your business as the strategy and is often far more challenging to overcome. 

Amy has retired her old programs and has created an entirely new training for her students.  Amy is teaching how you can create and sell your course online, and that everyone can do it.  Everyone has something they can teach and make a business out of it.

Join Amy's webinar and Masterclass. You will be happy you did.

www.rayedwards.com/DCA

Amy's Webinar: www.rayedwards.com/DCA

Brook Castillo: https://thelifecoachschool.com/

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Today I am talking to the Mindset answer man, Cliff Ravenscraft. Cliff tells us how to make our resolutions stick.

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Right now everybody is thinking about their New Year's resolutions. 

A New Year's resolution is just a goal or set of goals that you set at the beginning of the new year. If setting resolutions doesn't work, can you make your goals work?  

Cliff says to follow this 4-step plan to achieve your goals:

1. Believe it's possible.
2. Write it down.
3. Tells others about it.
4. Work the plan as it become available to you.

Do you have a belief system problem?  A belief is a thought that we feel certain is true.

Want, need or should -will get you in a place where you will set a goal and see a result from it, but not long term. 

Cliff teaches the T-E-A-R formula. 

T- Thoughts 

E- Emotions

A- Actions

R- Result

You can change your beliefs, even if you have believed something is true from childhood.

Never give up on your goals.

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Mindsetanswerman.com/freesession

We don't get to decide when things happen in our lives, like obstacles. We do get to choose what we do with those obstacles and what we make out of them. Perhaps these obstacles are the path to what you really want.

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In 1996, for the first and only time in my entire life – I was fired from a job. I had been recruited by Citadel Broadcasting to move to Salt Lake City and do the morning show. I moved my little family from Knoxville TN to Utah. We fell in love with Utah and her people.  And then, three months after I started, I was fired. All I could think, as I looked at my wife's tear-stained face, was, "What have I done?"

Book – The Obstacle is the Way by Ryan Holiday

The Obstacle is not IN your way. – the obstacle IS the way.

5 Ways The Obstacle AS the Way Changes You

1. Takes you from a catastrophe thinker to a possibility thinker.
2. Removes mental blocks to creative solutions.
3. Encourages faith in the future to arise.
4. Elevates your mood and decreases cortisol levels.
5. Allows you access to your best internal resources – and most importantly your internal resourcefulness.

Questions to Ask When You Encounter What May LOOK Like An Obstacle

If I believed the obstacle was actually the path to what I seek, how would I behave? What would I be thinking? What would I be doing?

What does this make possible?

What does this mean?

What might be the long-range benefits of this?

What can I learn from this?

How can I use this?

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Think about the things in your life that you consider problems.  What if these thing could actually be used to propel you forward in life and business? What if you could use the things that seem to be working against you and make them work for you instead?

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• Is the way you are setting your goals keeping you from reaching them?

• Is your attitude standing in the way of you being able to overcome your problems? 

• Be intentional about your goals. It is worth the effort to get the result. 

• Are you in the Matrix? Will you choose the blue pill or the red pill. Wake up to reality or stay in the illusion?

• Are you doing the same thing every day over and over again. Do you need to break this cycle?

• I signed up for Michael Hyatt's Best Year Ever Program and this program was different, and it helped me make some decisions to change my life. 

• After starting it, I made 1 million dollars in my business, lost 67 pounds, paid off our debt. It woke me up and forced me to complete the past.

• Looking back at your past gives you the ability to learn, be aware and analyze what has happened and what I will do differently in the future.

Quote of the Day: "You don't need easy, You just need worth it" — Jim Rohn

BYE link http://bestyearever.me/a18497/2019video2

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