Ray Edwards Show

On today's show, we will be delving into Phase 3 of our 5-Phase Business Roadmap.

We're talking about the "deadliest mistake you can make in business" – the failure to sell. Which means, we're talking about copywriting!

Click here to download or listen to this episode now.

Spiritual Foundations

"But seek first the kingdom of God and His righteousness, and all these things shall be added to you." (Matthew 6:33). (NKJV)

Tip Of The Week

How to Write Copy That Sells

Feature Segment: How to Sell With Copy

• Copy is salesmanship in print.

• PASTORING and shepherding.

• Marketing something you do FOR people , not TO them

• Long copy vs short

 

 

How To Help

Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show.

We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Get The Transcript

Right-Click and "Save As" to Get the PDF Transcript.

Do you struggle with writing your copy?

On today's show, we will be delving into Phase 3 of our 5-Phase Business Roadmap. We're talking about the “deadliest mistake you can make in business” – the failure to sell. Which means, we're talking about copywriting! Click here to download or listen to this episode now. Spiritual Foundations “But seek first the kingdom of […]

Last week we began to outline the 5 Phases of Business Development

Today we'll cover Phase 2: How to Know Your Product Will Sell.

Click here to download or listen to this episode now.

Spiritual Foundations

Fear keeps us from becoming all God intends for you.

It can ruin your life. Anxiety makes us sick.

Sometimes the solution for that is medical.

But often we are trying to use a medical solution to a spiritual problem.

There are 365 "fear not" commands in the Bible. That's one for every day of the year.

Angels, and the post-resurrection Christ, always said, "Fear not!"

The cure for fear? The opposite of fear is not courage. It's love.

The Bible says, "There is no fear in love. But perfect love drives out fear …" (1 John 4:18 NIV).

God is love, and the more you fill your life with God, the less fear you are going to have.

Tip Of The Week

Will It Fly Book by Pat Flynn

Feature Segment: The 5 Phases of Business Development You Must Not Skip

Phase 2: How to Know Your Product Will Sell

• How are you solving this problem?

• This is the stuff. Course? Coaching? Physical Product?

• Do you really know what they will buy?

• When will it be ready?

How To Help

Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show.

We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Get The Transcript

Right-Click and "Save As" to Get the PDF Transcript.

Have you ever launched a product that just flopped? Why do you thnk that happened?

Last week we began to outline the 5 Phases of Business Development Today we’ll cover Phase 2: How to Know Your Product Will Sell. Click here to download or listen to this episode now. Spiritual Foundations Fear keeps us from becoming all God intends for you. It can ruin your life. Anxiety makes us sick. Sometimes […]

Today's podcast is a special edition – I couldn't wait until the next available episode to share this story with you.I'm so excited for my student, client, and now friend, Dr. Joseph Mannella. He's been using “Ray-style” marketing to launch and grow thriving medical clinics for years. Today, he's launching his “passion project” on Kickstarter. […]

So many times people have asked us for a business roadmap. Or a checklist. Where do you start? Well, what are those 100 things?

Turns out you can neatly break them into 5 sections, or  phases of business development.

Today we'll cover Phase 1.

Click here to download or listen to this episode now.

Spiritual Foundations

Fear keeps us from becoming all God intends for you.

It can ruin your life. Anxiety makes us sick.

Sometimes the solution for that is medical.

But often we are trying to use a medical solution to a spiritual problem.

There are 365 "fear not" commands in the Bible. That's one for every day of the year.

Angels, and the post-resurrection Christ, always said, "Fear not!"

The cure for fear? The opposite of fear is not courage. It's love.

The Bible says, "There is no fear in love. But perfect love drives out fear …" (1 John 4:18 NIV).

God is love, and the more you fill your life with God, the less fear you are going to have.

Tip Of The Week

Dragon Anywhere Dictation for iOS

Feature Segment: The 5 Phases of Business Development You Must Not Skip

Phase 1: Problem-Pain-Person, Initial Analysis

• The 'P' from the Pastor Framework
• What problem are you solving?
• What is the pain the person is experiencing?
• Who is the person feeling this pain?
• Do many people have this problem?
• Are they willing and able to pay money to solve it?
• Are they already buying?
• Are others already selling?

How To Help

Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show.

We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Get The Transcript

Right-Click and "Save As" to Get the PDF Transcript.

Are you in Phase 1? Did you "skip" it? Or are you about to start?

So many times people have asked us for a business roadmap. Or a checklist. Where do you start? Well, what are those 100 things? Turns out you can neatly break them into 5 sections, or  phases of business development. Today we’ll cover Phase 1. Click here to download or listen to this episode now. Spiritual […]

Last week's episode was a hot one – as we covered how to promote and sell your products and services online. If you haven't listened to episode #240 of The Ray Edwards Show, we recommend that you do so.

This week, we're tackling the issue that really holds most people back – their conflicting beliefs about money and prosperity. And even if you were born after 1990, even if you were raised on Adam Smith and your mama read you bedtime stories by Ayn Rand… you probably still have some of these inner conflicts you're gonna have to deal with someday if you ever want to reach your full entrepreneurial potential.

Click here to download or listen to this episode now.

Spiritual Foundations

Do you  need wisdom to make decisions in your business? Ask God! He is ready to help.

Then Pharaoh said to Joseph, "Inasmuch as God has shown you all this, there is no one as discerning and wise as you. You shall be over my house, and all my people shall be ruled according to your word; only in regard to the throne will I be greater than you." – Genesis 41:39-40

No matter how bad things got, Joseph always trusted God as the source of his wisdom.

1. Joseph started out "in the pit" – literally.
2. Then he was sold into slavery.
3. Then he was thrown into prison.

But no matter where he was thrown, or what was thrown at him, Joseph turned to God for wisdom to make decisions. He ended up running the household of his master. He ended up running the prison. And in the end, he ended up running the foreign nation that had taken him captive – Egypt!

 

Tip Of The Week

Goodnotes tips from Cliff Ravenscraft:

• Get the Goodnotes app from the App Store for your Mac.
• You can copy hand-written notes as an image and paste them into emails, web pages, or text messages.

The note Cliff sent to my iPhone!

Feature Segment: Prosper With Purpose

What does it mean to "prosper with purpose?"

1. What is prosperity?
2. Your money represents your life.
3. Money is barter on steroids.
4. The shocking truth about money.
5. Not all value can be represented by money.

Our 3 Foundational Conclusions…

How To Help

Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show.

We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Get The Transcript

Right-Click and "Save As" to Get the PDF Transcript.

Final Thought

Sean: "Not only do you have permission to prosper, but if you want to change the world, you have a mandate to prosper."

Ray: My prayer for you is that you will see more and more that God is doing exceedingly abundantly above all that we ask or think, according to the power that works in us. And that power is the Spirit of God Himself!

Live life fully alive, refuse to suffer, go forth and prosper with purpose!

Do you deal with any of the inner conflicts about money, wealth, and possessions? How has this episode affected you?

Last week's episode was a hot one – as we covered how to promote and sell your products and services online. If you haven't listened to episode #240 of The Ray Edwards Show, we recommend that you do so. This week, we're tackling the issue that really holds most people back – their conflicting beliefs […]

Last week we discussed packaging your passion – turning your wisdom and experience into a knowledge product. We covered the 3 converging marketplace forces that make that possible.

This week, we'll assume you've identified your passion and decided how to package it. So, how do you sell it? How do your promote your product?

Anyone with a good product can promote it – by mastering a specific method of persuasive communication. Copywriting.

Today we'll give you a basic framework for that, plus some cool cheat sheets you can use right away.

That, plus we SOLVE the "Instagram Problem", and provide you with a secret backdoor to the Copywriting Academy LIVE conference… a $5,000 conference you can attend for FREE.

AND… the return of LISTENER QUESTIONS!

Click here to download or listen to this episode now.

Spiritual Foundations

Are you in a "valley" in your life?

Are you lonely? Depressed? Afraid?

Maybe it's a minor valley – a day where you seem to be slightly off schedule and unproductive, ineffective, and uninspired.

Maybe it's more serious: an argument with your spouse, a problem with a child who has gone astray, or you've just lost your job.

Or maybe it's worse: you or someone you love received a devastating medical diagnosis. Someone close to you may have died or been horribly injured.

These are all valleys – and all can lead to hopelessness and the fear of facing the valley alone. There's even a song about it, written by Woody Guthrie:

You gotta walk that lonesome valley,
You gotta walk it by yourself,
Nobody here can walk it for you,
You gotta walk it by yourself.

This is actually a Christian song, full of references to Biblical heroes. It's well-written. It's catchy. And it is 100% wrong.

Jesus is our Great and Good Shepherd, and He promises every believer that he will "never leave you nor forsake you." (Hebrews 13:5-6).

He said, "I will be with you always." (Matthew 28:20)

You are never alone. You don't walk ANY valley by yourself – not even the darkest one.

Yea, though I walk through the valley of the shadow of death, I will fear no evil; for You are with me; Your rod and Your staff, they comfort me."
Psalm 23:4

Notice it's the valley of the SHADOW of death. Not death itself. For Christians, there is no such thing as death. We go on. We transition. We are resurrected – but it's even better than that. We are placed into bodies and lives BETTER than any we EVER have in this present age.

Jesus walked the valley of death so we wouldn't have to. Then he snatched the victory from death, rose again, and handed us back the keys of the kingdom.

It's worth noting that up until this point in the 23rd Psalm. God is LEADING us… and then suddenly we WALK into the valley of the SHADOW of death.

But even though walking into the FEAR of death may be our choice… or perhaps we even contributed to the DANGER TO OURSELVES by smoking, driving drunk, cheating in a marriage – or whatever… Jesus is not there to WHACK us with his Shepherd's staff and say "I TOLD you so!"

But see how Jesus, our good shepherd, watches over and delivers us even though we walk—not by His leading—into the valley of the shadow of death.

He is still with you in the valley.

It's NOT a lonesome valley.

You DON'T have to walk it by yourself.

Somebody else DID walk it for you.

His name is Jesus.

Tip Of The Week

Let's solve the Instagram Problem.

Problem: you want to post to Instagram from your computer, but you can't. You have to do it from your phone.

Problem: you want to schedule your Instagram posts ahead of time, but you can't… unless you use an app that runs on your phone all the time.

Grum to the rescue.

Scheduling your Instagram posts for a whole week is easy.

• Upload photos from your computer and they will be published in your Instagram account on the required day and at the right time
• For your convenience Grum lets you set up hashtags, emojis and there's a calendar for your posts.
• Post your content to as many accounts as you need at the same time. No need to log in and out of the Instagram app to switch accounts!

Feature Segment: Promote Your Product

Last time, in episode 239…

3 Converging Forces That Make "Idea Businesses" Possible

1. Global Networks
2. Instant Commerce Systems
3. Digital Distribution

These 3 converging forces make it possible to take your life's passion and turn that passion into a book, a product, or a business.

We gave you a method for determining WHAT to package into a product. So if you need that, go back and listen to episode 239.

Now, this is where people get STUCK.

• "How do I make a product?"
• "I don't have a video studio/camera/produce/face."
• "I'm shy."
• "I can't write, or I hate writing."

The "how" to make the product is NOT THE MAIN ISSUE. It's a detail. People get stuck, but it's easy to overcome.

This is all a smokescreen for the REAL problem.

The REAL problem is: we don't like to sell.

GET OVER YOUR INNER CONFLICTS

Your product is good.

Business only works when both sides prosper.

The way to sell without manipulation: the P.A.S.T.O,R, framework.

• P – Person, Problem, Pain
• A – Amplify, Aspiration
• S – Story, Struggle, Solution, System
• T – Transformation, Testimonials
• O – Objections, Offer
• R – Reverse the Risk, Raise the value, Request a Response

We have a free video training series on this which you can access at this link.

Next week we will dive deep into how you can Prosper With Purpose. What's the PURPOSE behind all this prospering? How can you prosper and feel positive about it?

Listener Questions

This week we bring back listener questions. We have questions from:

• Kevin Lageer asks how do you go about finding your passion when there's nothing you feel passionate about.
• Julie wants to know how to get this free book about LinkedIn marketing from John Nemo.
• Tyrone Barton from Alabama says he loves the show – and has some suggestions for us.
• Matt Champagne  takes issue with something Ray said a few episodes back.

How To Help

Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show.

We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

Get The Transcript

Right-Click and "Save As" to Get the PDF Transcript.

Final Thought

My prayer for you is that you will see more and more that God is doing exceedingly abundantly above all that we ask or think, according to the power that works in us. And that power is the Spirit of God Himself!

Live life fully alive, refuse to suffer, go forth and prosper with purpose!

Do you have any lingering questions about how to Package Your Passion, or how to Promote Your Product? Any questions you'd like to make SURE we include in out next episode, entitled 'Prosper With Purpose'?