Ray Edwards Show

EPISODE OUTLINE

Announcements

• If you have enjoyed this podcast, please subscribe (and leave a review) in iTunes.
• Plugs for audio shout-outs, either MP3 or call in at (509) 713-2679
• Plugs for hosting accounts using this link.
• Free book promo for April; top 10 commentators
• Coming Web Class in setting up your platform
• Follow Ray on Twitter and friend Ray on Facebook
  

This Week's Tip(s)

• Downcast podcast receiver app.

Spiritual Foundations

The gift of trusting God is received in the practice of thanksgiving.

"Oh, give thanks to the Lord of lords!
For His mercy endures forever:
To Him who alone does great wonders,
For His mercy endures forever;
To Him who by wisdom made the heavens,
For His mercy endures forever;"

Psalm 136

Feature Story: Set Up Your Online Empire In 7 Days

1. Know your Money Keywords
2. Decide your Strategic Positioning
3. Get a domain
4. Get hosting
5. Set up WordPress
6. Social Media: Twitter, Facebook, G+, Pinterest, LinkedIn
7. Content Creation
8. Traffic: social media, content publishing, links, guest posts
9. The "secret" strategy
10. Platform

EPISODE RESOURCES

Links to resources I mentioned in the show:

• Downcast App for podcasts
• Wordtracker keyword research
• Market Samurai keyword research

SUBSCRIPTION LINKS

If you have enjoyed this podcast, please subscribe (and leave a review) in iTunes.

Call in your questions or comments to our new, fancy "request line" at (509) 713-2679

Question for you: Have you written a book – and if so, how long did it take you? Comment below, or call in at (509) 713-2679

 

EPISODE OUTLINE Announcements If you have enjoyed this podcast, please subscribe (and leave a review) in iTunes. Plugs for audio shout-outs, either MP3 or call in at (509) 713-2679 Plugs for hosting accounts using this link. Free book promo for April; top 10 commentators Coming Web Class in setting up your platform Follow Ray on Twitter and friend Ray on […]

EPISODE OUTLINE

Announcements

• Plugs for hosting accounts using this link.
• Plugs for audio shout-outs, either MP3 or call in at (509) 713-2679
• Free book promo for April; top 10 commentators
• Coming Web Class in setting up your platform
• Follow Ray on Twitter and friend Ray on Facebook
  

This Week's Tip(s)

• Laptop Battery Time Management Trick from Stu McLaren

Product Plug Of The Week

• Great tool for making 3D boxes, books, and manuals: BoxShotKing

Spiritual Foundations

We should expect good things to come our way – and it's Scriptural to believe so!

"But you are a chosen generation, a royal priesthood,
a holy nation, His own special people, that you may
proclaim the praises of Him who called you out of
darkness into His marvelous light."

1 Peter 2:9

Feature Story: How To Write A Book In 7 Days 

If you really know your topic well, you could probably complete your first draft in a week. Here's a simple plan for doing just that:

"Prep Day" – Day ZERO: Come up with your title. Something like "The Insider's Secrets of Raising Chinchillas" (or whatever your topic is). Then write an outline of what you want to say about your topic: 7 main subjects (chapters) with 3 points about each chapter. Sample:

"The Insider's Secrets of Raising Chinchillas"

Chapter 1: Why Raising Chinchillas Is A Great Business

1.    The facts about the Chinchilla business

2.    What other Chinchilla ranchers have to say about it

3.    My personal Chinchilla story

…and so on, for 7 "Chapters". Then, you keep going…

Day 1: Record yourself just talking through your outline of Chapters 1 & 2.

Day 2: Record yourself just talking through Chapters 3 & 4.

Day 3: Record yourself just talking through Chapters 5&6.

Day 4: Record yourself just talking through Chapter 7 … and a short talk on "About this book" that will serve as the book's "Introduction" (It's best to do this after you have finished dictation of the whole book. You'll have a better idea what to say.)

Day 5: Send off your audios for transcription. Use someone who will "clean up" all your stumbles and false starts, etc.

Day 6: Do nothing.

Day 7: Receive your transcriptions back. You now have a first draft of your book.

Now get busy and write that book, willya?

LISTENER QUESTIONS

I answered  question from listener Ted from California on how to get started.

 

EPISODE RESOURCES

Links to resources I mentioned in the show:

• Dragon Dictate software
• Success Transcripts
• Writing Riches book

SUBSCRIPTION LINKS

If you have enjoyed this podcast, please subscribe (and leave a review) in iTunes.

Call in your questions or comments to our new, fancy "request line" at (509) 713-2679

Question for you: Have you written a book – and if so, how long did it take you? Comment below, or call in at (509) 713-2679

 

EPISODE OUTLINE Announcements Plugs for hosting accounts using this link. Plugs for audio shout-outs, either MP3 or call in at (509) 713-2679 Free book promo for April; top 10 commentators Coming Web Class in setting up your platform Follow Ray on Twitter and friend Ray on Facebook This Week's Tip(s) Laptop Battery Time Management Trick from Stu McLaren Product […]

The Ray Edwards Show is a weekly podcast dedicated to Internet Business, Leadership, and Productivity. My goal is to help you succeed with your online business, and this show is for you, whether you're a seasoned veteran who's been online for years — or you haven't even made your first dollar online! We can all reach for higher levels of success in business and in life!

My intention is to publish a new podcast each week on Tuesdays, along with an outline (or "show notes" like these.) While you will be able to listen or download episodes here on my blog, it will be much easier for you to subscribe in iTunes.

EPISODE OUTLINE

Announcements

• Affiliate Relationships
• Website reviews
• Plugs for hosting accounts using this link.
• Plugs for audio shout-outs, either MP3 or call in at (509) 713-2679
• Free book promo for March; top 10 commentators
• Coming Web Class in setting up your platform
• Follow Ray on Twitter and friend Ray on Facebook

This Week's Tip(s)

• From coaching member Kirt Christensen: use Google Apps for Business and Insightly to replace more expensive email, apps, CRM, and project management,
• Backups

Product Plug Of The Week

• We're using a WordPress Opt-In Plugin called Opt-In Skin, developed by Pat Flynn and Glen Allsop.

Spiritual Foundations

Facing tough times? One reason God performs miraculous works is so that we will remember them. These remembrances, or testimonies, are to be food for us! That food – nourishment – reminds us and feeds our faith so we can believe that He always remembers His promises to us.

"He has made His wonderful works to be remembered;
The Lord is gracious and full of compassion.
He has given food to those who fear Him;
He will ever be mindful of His covenant."

Psalm 111:4

Feature Story: 5 Ways To Get More Clients Or Customers – NOW

1. Start a blog.
2. Build an e-mail list.
3. Develop an information product.
4. Make More Offers
5. Mail often.

Bonus idea… pick up the phone!

LISTENER QUESTIONS

I also answered these questions from my listeners.

1. "Where should you put testimonials on a sales page?" Douglas Hammett
2. "What can you do to increase opt-ins to your email list – other than testing a different opt-in offer?" Dr Kevin
3. "Where can you get website help.?" Eleanor Lynar

EPISODE RESOURCES

Links to resources I mentioned in the show:

• Bluehost website hosting.
• Google Apps for Business
• Insight.ly
• Writing Riches membership site
• My coaching program.
• Opt-In Skin WordPress Plugin
• Aweber email marketing and list-building service
• AutoResponsePlus email marketing and list-building service

SUBSCRIPTION LINKS

If you have enjoyed this podcast, please subscribe (and leave a review) in iTunes.

Call in your questions or comments to our new, fancy "request line" at (509) 713-2679

Question for you: What tips do you have for getting more clients or customers? Comment below, or call in at (509) 713-2679

 

The Ray Edwards Show is a weekly podcast dedicated to Internet Business, Leadership, and Productivity. My goal is to help you succeed with your online business, and this show is for you, whether you're a seasoned veteran who's been online for years — or you haven't even made your first dollar online! We can all […]

The Ray Edwards Show is a weekly podcast dedicated to Internet Business and Leadership, and Productivity. My goal is to help you succeed with your online business, and this show is for you, whether you're a seasoned veteran who's been online for years — or you haven't even made your first dollar online! We can all reach for higher levels of success in business and in life!

Delight yourself also in the LORD,
And He shall give you the desires of your heart.

Psalm 37:4

This is a relaunch of my more "occasional" podcast. I owe my inspiration to get it going again to Michael Hyatt and especially to Cliff Ravenscraft.

For a long time I have been thinking about re-starting this podcast but wanted to wait to launch it until I got it "perfect." Here's what I've learned:

Perfectionism is the enemy of accomplishment.

Ray Edwards

My plan for the podcast is to focus on these core topics:

• Internet Business: starting, growing, and profiting from your own Internet Business.
• Marketing: practical steps for selling more of your products, services, and ideas.
• Leadership: the keys to leading yourself and others in a transformational way.
• Productivity: tips, tools, and tactics to help you get more done in less time.
• Writing: how to write for strategic influence.
• Spiritual Foundations: keeping first things first.
• Miscellany: freedom to talk about anything else I want.

My intention is to publish a new podcast each week on Tuesdays, along with an outline (or "show notes" like these.) While you will be able to listen or download episodes here on my blog, it will be much easier for you to subscribe in iTunes.

EPISODE OUTLINE

I share the "State of Ray Edwards International, Inc" – and why it matters to you. Current reality:

There are some significant changes now that we are operating in the "new economy".

What's different about the "new economy"? A few key points for freelancers and entrepreneurs – these must be understood and internalized:

The bubble has burst. Easy credit is gone. Houses of cards in the banking industry have come tumbling down. People have lost their jobs, their houses, their credit cards. The spending habits and market behaviors of almost all people have irrevocably changed, altered forever by the economic shift that took place recently. And if you're waiting for things to get "back to normal", this is your wake-up call… it's never going back. This is the new normal. Get used to it. Adapt.

Competition is at an all time high. And thanks to Google it is easier than ever before to find all your competitors in a few seconds.

Nobody needs anything. In the Western World, even though we have experienced an economic shake up, we still have everything we need already. Yes, I know some people are in need and I am not ignoring them nor minimizing their needs – but I am also acknowledging that for most people, their needs are over-supplied. Do you have a roof over your head, clean water, and at least one meal per day? Then you are better off than most of the people in the world. To see how good you have it, check out how wealthy you rank in the world by clicking here.

What does all this mean? It's time to review and evaluate how you do everything you do within your business or practice. Does it measure up? Is it effective? Does it produce profit? Is it the best possible use of your time?

That's what I'm doing here – reviewing my current systems and findings. Hopefully it's helpful.

I offer the following with this caveat: I'm still workin' on it, and I don't always follow the system perfectly. But each time I fall "off the wagon", I get up, dust off my britches, and climb back on. So far it's worked pretty well.

A "day in the life of Ray" is a busy one. Here are current projects I'm working on:

1. Private Client Copy Project. This was a big project, comprising 3 full video salesletters rewrites. This project was a beast in terms of time invested, but it was fun. And it paid well.

2. Private Consulting Client. This relationship translates to regular phone meetings, a small in-house launch every quarter or so, and reams of copy generated for upsells, ridealongs, retention, phone scripts, etc. This is a retainer + revenue deal, just like all my deals these days.

3. New Partnership. More info coming soon.

5. Writing Riches Member Site. This is a "coaching club" I run for those who cannot necessarily afford to hire me but who want to learn from my work, get me input, and receive training from me each month.

6. Book. My new book on copywriting, Writing Riches, is a #1 Best-Seller on Amazon.com. It's the best deal I offer on training and is available as a softcover or on the Kindle.

7. Three books in progress. One is a business book (first draft completed),one is a book for Christ-followers on the importance and power of forgiveness (first draft about 75% complete) (this book is being folded into the next one), and one is a book about achieving true, lasting success, called Taking Back Tomorrow.

8. Two monthly newsletters. I write one for my clients, and one for paying subscribers.

9. Workshops. I am planning a small, exclusive workshop in my offices this Fall. It will be me and four guests… and you'll get my hands-on help with your project. Plus, my team will even build your site for you! This won't be cheap – the price is probably going to be around $5,000. If you're interested, please call my assistant Kathy at 509-624-2220 and let her know. Acceptance is not guaranteed, as this is not for everyone.

10. Copywriting Protege Program. My students write for clients who either (a) can't get on my schedule soon enough or (b) can't afford my fees. My team writes your copy, I critique the drafts for re-writes, and then I approve the final work that is delivered to you. This means we can deliver affordable copy that still receives my "touch". (To inquire about a project, please submit your request here: https://rayedwards.com/contact )

11. Coaching Program. This is a time vortex for me, but it is profitable and rewarding. Still "testing" the best format and pricing.

12. Info Products. Retooling, simplifying, and systemizing.

13. Podcast. Already covered this earlier.

HOW TO START AN INTERNET BUSINESS FROM SCRATCH IN 10 STEPS

I also discuss how anyone can start their own Internet Business and sell their own ideas and expertise, if they follow these 10 steps:

1. Research your market.
2. Buy your domain name.
3. Get hosting for your website.
4. Build a site with WordPress + a Premium Theme.
5. Create a Social Media "Wheel"
6. Build your list.
7. Drive traffic to your site.
8. Build a community.
9. Create solutions.
10. Monetize.

LISTENER QUESTIONS

I also answered these questions from my listeners.

"It would be great to have tips on how to choose a business that doesn't require so much follow up tasks like emailing your list regularly, etc. How to set up systems you can leave running and check in once in a while." Daniel Axelrod

"Want to start a health/wellness coaching business. Being able to gain clients around the world, have intergrated web-site and using media to change the health status of our country." Marsha Warren Hays

"How to find someone to set up your site who will do a quality job for a reasonable price. I could never set up a WordPress blog and get it to look professional, so I went with something else. It's OK, but I think WordPress would be better. I'd really like someone to teach me how to set it up myself." Mila Clark

EPISODE RESOURCES

Links to resources I mentioned in the show:

• Michael Hyatt's website.
• Cliff Ravenscraft's website.
• Bluehost website hosting.
• Writing Riches book on Amazon.
• Writing Riches membership site
• My coaching program.
• Market Samurai keyword research tool (FREE trial)
• Wordtracker keyword research tool
• Aweber email marketing and list-building service
• AutoResponsePlus email marketing and list-building service
• EmailDelivered – make sure your emails get through!

SUBSCRIPTION LINKS

If you have enjoyed this podcast, please subscribe (and leave a review) in iTunes.

Call in your questions or comments to our new, fancy "request line" at (509) 713-2679

Question for you: What insights do you have about Internet business building tactics? Comment Below or call in at (509) 713-2679

 

The Ray Edwards Show is a weekly podcast dedicated to Internet Business and Leadership, and Productivity. My goal is to help you succeed with your online business, and this show is for you, whether you're a seasoned veteran who's been online for years — or you haven't even made your first dollar online! We can […]

I just completed a really fun and informative interview with one of the top email marketers working today.

Ben really knows what he's talking about when it comes to selling by email. What's remarkable about him is he is one of the very few "Internet Marketing teachers" who actually practices what he teaches. Ben's blog is here, and his "Email Players Newsletter" is available here.

In this interview you will hear:

• Why Ben does the exact opposite of what most "Internet Marketing" gurus teach.
• Why mailing your list every day is a good thing.
• Why it's not always bad to have a high unsubscribe rate.
• The secret "autoresponder feature" that saves you money.
• The simple little trick Ben does once a month that saves him money and makes more sales.
• Why Ben laughs at what almost every other "email marketing course" teaches… and what you can learn from this.
• How to generate an endless stream of ideas for email copy, effortlessly and quickly.
• Why Ben doesn't own a membership site, doesn't do social media, and doesn't do marketing like most of the "Internet Marketing Gurus".
• How Ben makes his money easily every month by working about 3 hours! Not for everyone – but really fascinating!

Two Notes:

To hear the full "inner circle" version of this interview, get yourself over to this page and register for either the GOLD or PLATINUM levels of our Inner Circle.

If you're a copywriter who wants more customers, more often, for more money… you probably want to get on the VIP early-bird list about my upcoming print newsletter.

I just completed a really fun and informative interview with one of the top email marketers working today. Ben really knows what he's talking about when it comes to selling by email. What's remarkable about him is he is one of the very few “Internet Marketing teachers” who actually practices what he teaches. Ben’s blog is here, […]