“Frames create narratives, narratives help us give meaning to a sequence of events. We’re all just looking for a story to be a part of.”

What limiting beliefs are framing your business in? What visual cues are keeping you and your business from reaching the next step?

As we start this second season of the AMPLIFII™ podcast, we’re reframing the whole narrative, including the name of this podcast! We discuss that and then dive straight into science-backed studies that show the power of narrative in our personal lives, our business lives, the political sector and certainly in the marketing we digest as consumers and create for our own businesses.

Don’t miss out on this enlightening discussion, and make sure all your colleagues and friends know the AMPLIFII™ podcast is BACK!

Show Resources:

MeetRene.com

Amplifiimylife.com

AmplifyBook.com

Clearer, Closer, Better

Show Highlights:

01:19 - Defining “narrative”

04:30 - Our PERSONAL narrative

06:30 - A BUSINESS’ narrative

07:15 - POLITICAL narratives

08:02 - ADVERTISING narrative

09:25 - Journal of Cognition - “Role of Storytelling”

11:04 - The Journal of Personality and Social Psychology Review - The Self Narrative

12:06 - Organizational Dynamics - The Role of Storytelling in Organizational Sense-Making

14:00 - The Academy of Management Review - The Narrative Study of Organizational Communication

15:35 - The Science that Haunts René - Vision Science

18:35 - Dr. Emily Balcetis - Clearer, Closer, Better

20:11 - The way products are presented visually influences how the consumer judges it

23:00 - Vision Science helps us influence others, by understanding the decision process

24:15 - Attentional Narrowing

27:50 - Thanks for checking out season two, stay tuned for more great content!

28:05 - Amplify My Influence the book

28:15 - Amplifiimylife.com