RE-RELEASE. Continuing with our summer series of re-running our favourite and most popular podcast episodes, we are sharing an episode from August 2022, with agency copywriter Damien Whelan.

If you're as Mad Men-obsessed as we are, you're probably keen to know how copywriting on the agency side differs from other types of writing that copywriters do. 

In our chat, we talk about:

• How did he get into agencies? 
• How does he come up with clever one-liners?
• What's it like working on an ad campaign for a billboard?
• How do pitch meetings pan out?
• Do they often pull all-nighters?
• How can freelancers get into agencies and become indispensible?
• And is there really is a decanter of whisky on everyone's desk?

Connect with Damien via LinkedIn: https://www.linkedin.com/in/damien-whelan-14700b51/ 

Find Rachel www.rachelsmith.com.au  Find Lynne www.lynnetestoni.com  Rachel's List www.rachelslist.com.au 

Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: [email protected] for the details.

Episode edited by Marker Creative Co www.markercreative.co