Real Estate Courses vs Free Online Content (LA 1526)

Transcript:

Steven Butala:

Steve and Jill here.

Jill DeWit:

Hello.

Steven Butala:

Welcome to the Land Academy Show: Entertaining Land Investment Talk. I'm Steven Jack Butala.

Jill DeWit:

And I'm Jill DeWit, broadcasting from sweet, sunny Southern California.

Steven Butala:

Finally, Jill gets to come back to California.

Jill DeWit:

Right.

Steven Butala:

Today, Jill and I talk about real estate courses versus free online content.

Jill DeWit:

Okay. What's that about?

Steven Butala:

No, both are going to get you there. It's just how serious are you?

Jill DeWit:

I don't think both are going to get you there.

Steven Butala:

If you want to spend 10 years to do your first deal-

Jill DeWit:

And then still not get there.

Steven Butala:

And do it wrong. All the free stuff's here.

Jill DeWit:

There you go.

Steven Butala:

Before we get into it... Like I did because it took me 10 years.

Jill DeWit:

We're here to save you. That's the whole point.

Steven Butala:

Let's take a question posted by one of our members on the landinvestors.com online community. It's free and if you're already a Land Academy member, this is paid for stuff now. Please join us on Discord.

Jill DeWit:

Yeah. Here, podcast free. The Discord, not free but good. But worth it. We'll explain.

Jill DeWit:

Geraldo and Evelyn wrote, "Hello. For our mailers, we're thinking of leaving out a price offer and leaving it as if we would like to make you an offer. We're thinking this is going to entice the land owner more as it gives them a little more power on the initial negotiation." Oh yeah, it does. Have any of you ever tried?

Steven Butala:

These people are consuming the free content that we put out there.

Jill DeWit:

And for free, we're going to save you. We're going to attempt to save you. "Have any of you ever tried this method? And if so, was it a successful one? Is it too risky and what are your thoughts? Thanks in advance." May I go first, please?

Steven Butala:

Absolutely.

Jill DeWit:

Sure. We've tried it all. That's part of why you're here. That's why we're here. Oh, you better believe we tried everything.

Steven Butala:

This is what they're talking about. One second. You know how we send out all of these offers and there's a price in there and we talk about pricing and how to price and obsess on pricing.

Jill DeWit:

Red, yellow, green.

Steven Butala:

There's a reason for that. What they're talking about is saying, "Hey, Joe Smith, I know you own this property over here. We're thinking about making an offer. Can you give me a call? Let me know if you want to sell it."

Jill DeWit:

Yep.

Jill DeWit:

And here's what's going to happen. Every single person's going to call you.

Steven Butala:

You're going to get 5,000 phone calls.

Jill DeWit:

And more than half of them are only calling you because they're all excited about their number, which I'm pretty darn sure is not your number. So, what is that you're talking about? That's the make me move number. Everybody has their... "This is our lucky day, babe. I just got it. They want to buy it."

Steven Butala:

"I told you that property is worth a million dollars."

Jill DeWit:

"I know. What do you think? I was going to say two. You think one? Okay. All right. Well settle for one. Let's call him. You want to call him or you want me to call him?" That's not the call. And then they call and you're going to go, "Okay. Talk to me." And maybe you throw out a number too, "Well, I'm thinking 50,000." They're like, "Oh, that's... It says you want to buy it. What the heck is that?" And they have a whole long drawn out conversation and now they're mad. You've wasted time. And by the way, let's not think about all your time that got wasted with every one of those phone calls that are going to call you that you don't want.

Steven Butala:

A lot of this stuff can be solved by simple math. So, let's do some math. If you send out a 5,000 unit mailer that says,